Shoemaking Entrepreneurs Should Carry Forward The Revolutionary Spirit That They Dare To Think And Dare To Do.

"Even though we are enemies, we are afraid to fight to the last person, even though we are in a tight encirclement.

In short, the spirit of the sword is the soul of our army.

The sword means everything. "

This is Li Yunlong's classic Soliloquy in Liang Jian.

The spirit of Liang Jian is to jump out of the inherent circle of people's mind and dare to do what others think is impossible.

As described in the drama, in the war years, the poor equipment of the Communist Party led the Liberation Army millet and rifle, which was driven by the peasant soldiers who did not have enough military quality training to drive away the Japanese aggressors and buried the Chiang Dynasty, was precisely the revolutionary spirit that we dare to think and dare to do.

Today, when we face the complex economic environment of global economic integration, we still need to overcome difficulties, dare to innovate, dare to challenge our strong competitors, build our flagship brand, enter the international market, and strive for higher economic returns.

When we mention exports, our shoemaking entrepreneurs, especially the entrepreneurs of small and medium-sized shoe enterprises, are somewhat desolate.

From their answer, we feel deeply that in fact, they do not lack such a strong sense of building their own brands, but they are also emphasizing the difficulties faced by them.

Indeed, what they say is indeed some specific difficulties faced by Chinese SMEs, especially private capital.

From the policy side, the support of the financial sector is still not fully tilted to their most dynamic groups; their footsteps are still very young, and many enterprises still remain on the basic issue of whether they can survive or not.

For them, creating their own export brands does seem a bit far away.

But we should not neglect that they are still not the possibility of becoming the export brands in the future. They even have the advantages and energy that large enterprises do not have. The key lies in whether they have discovered these hidden opportunities and dare to make good use of them.

As the leading enterprises in the industry, they have strong manufacturing capabilities, excellent technical level and adequate financing channels. They are also facing strong foreign importers.

These foreign importers are strong in capital and have strong sales channels and well-known brands. They can quickly distribute bulk goods.

These strong advantages make our industry leaders have to rely on the channels already established by these importers and dare not bargain on brand issues at the negotiating table.

Because the loss of these important customers is bound to affect the sales of their products, thereby affecting the utilization rate of their equipment personnel, causing enterprises to get into trouble.

Therefore, many large enterprises choose to rely on big customers to maintain the cost and maintain profit from small customers.

Small businesses are not. Their production capacity is limited, their plant hours are short, and there is no such heavy burden as big brother in the industry. Most of them are small and medium-sized importers of the same size as they do.

These importers do not have strong distribution channels and have not built up strong brand effect in China, so they will not be as resolute as big buyers when they use their own brands.

They like OEM, largely in the protection of business secrets, and do not want their customers and competitors to know their source of procurement.

In many cases, they do not propose to use their logo in the contract, leaving us with a neutral exit with their own brands.

The rules of the game in commercial cooperation are as long as the contract is not prohibited. Just like Li Yunlong, if I did not prohibit me from playing the devil on the top, I played, even if it was to mobilize the troops privately, so long as the success was achieved, it was not a violation of discipline.

For example, we can put the customer's company name and logo on the front side of the package, and put a small sign on the side of the packing box.

We can even create companies like XX on the front side, or simply use our own brand to package exports, and use these methods to achieve the purpose of exporting our own brands.

In short, as long as the customer does not make a statement in advance, we can do it.

This is not a breach of contract.

Sometimes, our enterprises will be worried whether this will cause customers' antipathy and lose their hard won orders.

If we think this way, we will never be able to jump to the designated circles.

As an exporter, we should seize every opportunity to publicize ourselves, so that more and more customers will know themselves and understand ourselves.

This motive is completely justified and widely understood.

When we carry out a fearless mentality and firmly promote our own brand, and constantly explore and pay for it, we take the first step towards our own brand creation.

If we are always worried that such behavior will offend customers and lose orders, then we will never be able to walk away from this circle that has been drawn by others.

Besides, how do you know that your customers can't accept such behavior?

Therefore, our small and medium-sized exporters should not be intimidated by their own imagination. We should dare to show their brands and publicize ourselves.

Such behavior may cost some customers, but in the long run, more and more importers will know you and know you through the name brand of your export package, so as to bring more customers and business opportunities. In comparison, this risk is undoubtedly worth it.

Of course, creating a brand that is widely recognized by foreign consumers undoubtedly needs time accumulation, R & D innovation, technological progress, persistent quality supervision and so on.

All these require our government related functional departments to give more care and support to our small and medium-sized enterprises, widen their financing channels, and enable them to become bigger and stronger quickly, thus becoming a powerful enterprise with independent research and development capability and strong brand publicity ability.

This will be a long-term road for a region and even a nation.

But only this kind of enterprise with its own export brand is more and more, our nation can stand in an invincible position in the world economic tide, and realize the great pformation from a big manufacturing country to a great power and a big brand country.