Scientific And Technological Input Of Fabric Enterprises, Focusing On R & D And Winning Market.

The topic "P" invited 5 fabric companies to share their joys and sorrows of new products.

< /p >

< p > interview: Shandong Dai Yin "a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > Limited by Share Ltd, Jiangsu new Acer Textile Technology Co., Ltd. Changzhou deer deer Textile Co., Ltd. Jiangsu Xinmin textile Polytron Technologies Inc Wuxi Heng no" a href= "http://www.91se91.com/news/index_c.asp" > textile technology < /a > Limited "

< p > < strong > R & D will be invested in < /strong > /p >

< p > Changzhou deer: three major measures to escort "/p".

< p > enterprises will continue to ensure the following three aspects for new product research and development: first, mechanism guarantee, stable and active product R & D management mechanism is the premise basis; two, information assurance, real-time external market and industry development trend information keeps our enterprises in the development process to keep their ears and eyes clear; three is capital guarantee, and is not stingy in product development input, dare to explore and dare to try.

< /p >

< p > Wuxi Heng No: independent research and development self protection < /p >

< p > in recent years, enterprises have made many independent development while taking account of the development of customers' samples.

The number of new products in the year is about 2000, and the cost of development is about 3 million yuan. The sample can be used for the actual production of more than 89%.

In mid July, 5 million yuan has been put into operation, and the enterprise can complete the testing of most of the basic properties of the fabric.

In addition, enterprises attach importance to the development of differentiated products and pay attention to the work of intellectual property. In the past two years, 13 patents have been applied, including 5 invention, 6 utility models and 2 appearances, among which 6 are authorized.

There are 14 applications for trademark, of which 9 are authorized and 5 are under review.

Enterprises attach importance to the introduction of talents and the formulation of relevant incentive mechanisms, and have plans to train talents with theoretical and practical experience.

< /p >

< p > Jiangsu new Acer: learn the latest information < /p >

< p > the company hired a senior design company in Italy to cooperate with new Acer to make the new Acer trend and product style planning every spring, summer, autumn and winter in the two quarter.

At the same time, we set up a fabric research room in Italy, and invite foreign senior a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to search for international fashion and fashion trend in time, and strive to achieve a variety of styles in R & D.

Enterprises should strengthen cooperation with European a href= "http://www.91se91.com/news/" > textile industry < /a > well-known enterprises, such as Nobilia, the two enterprises are the general agents of their respective national fabric products, and promote cultural exchanges in textile research and development.

An effective interaction with the domestic textile colleges and universities has been made. At the Jiangnan University, the "production, learning and research" cooperation and postdoctoral experimental center have been set up, focusing on the research and development of new practical fabrics, pforming academic research into productive forces, and undertaking innovative wool related cooperation with the international wool innovation company.

We should make full use of the imported European production equipment, effectively integrate with R & D projects, and create new products with depth and accuracy through R & D proofing.

< /p >

< p > Shandong Dai Yin: take advantage of industry university research advantage < /p >

< p > enterprises have formed cooperative relations with Donghua University, Wuhan a href= "http://www.91se91.com" > textile university /a, Tianjin University of Technology, Zhongyuan University of Technology and other institutions, collaborate in research and development of new textile technology, and adopt new product research and development subject system.

Under the technology center, the development of the research task system is carried out. The research and development topic adopts the team combination undertaking mode. The textile product development subjects involve what majors, and the subjects can organize their own teams according to their needs, so as to mobilize the enthusiasm of the research and development personnel and complete the project in a short time.

< /p >

< p > editorial comment: willing to invest in R & D is the premise for enterprises to have quality new products.

From the perspective of enterprise sharing, it is the main input direction for R & D to absorb the latest development information at home and abroad, introduce advanced technology and equipment, and set up an efficient R & D team.

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > to solve all kinds of difficult problems < /strong > < /p >

< p > Jiangsu Xinmin: get rid of "Shanzhai" trouble < /p >

< p > textiles, especially new fabrics, are difficult to implement by means of intellectual property protection. Enterprises often invest a lot of time, energy and financial resources in developing new products, especially in the spinning, weaving and dyeing and finishing parts, as well as in quality exploration. The new fabrics that are not easy to develop are easy to be collectively "Shanzhai" in a short time.

This vicious competition, which is obviously lower than the cost of enterprises, is too unreasonable. This is not only a worry for many years, but also a key factor that severely dampens the enthusiasm of enterprises to develop new products, and it is also the main reason why the current a href= "http://www.91se91.com" > textile enterprises < /a > is keen on less research and development.

< /p >

< p > Jiangsu's new Acer: innovation, leaving "Li Gui" < /p >.

< p > at present, some enterprises in the industry have little R & D investment or lack of research and development conditions, but they are eager to get more and more fast. In the first place, they imitate and copy the hot new products that have been listed. At the same time, because of their small cost inputs, they have an advantage in price, resulting in unfair competition and disrupting market regulations.

< /p >

< p > enterprises are currently safeguarding their rights by strengthening the declaration of R & D patents.

At the same time, enterprises also call on domestic textile enterprises to enhance their sense of competition, because only by raising the status of China's textile industry can they talk about competition and development. Price war is only the initial stage of competition. From the long-term planning of enterprises, price war is like "killing the goose that lays eggs". At the same time, it is also looking forward to advocating and implementing new measures at all levels of a href= "http://www.91se91.com" > textile association < /a >, so that domestic textile enterprises can "warm together and win win cooperation".

< /p >

< p > Shandong Dai Yin: you need to break the habit of usage < /p >.

< p > the market is used to traditional products, usually the acceptance of new products needs a process.

Enterprises will extend the development of new products to < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Design and clothing washing, so that downstream customers can see the final effect.

New products usually produce more complicated links, how to use new raw materials, how to mix multi component fibers, and whether to add new equipment.

For this reason, enterprises will first ensure that raw materials are kept in stock, and there are channels for sustainable acquisition. In addition, enterprises will maintain information flow with the national a href= "http://www.91se91.com" > textile products < /a > Development Center coloring Union, and more importantly, the green channel system will be implemented for new product enterprises.

< /p >

< p > editorial comment: many new fabrics are difficult to escape the plagiarized fate.

Breaking the habit of consumer use and overcoming all kinds of problems in production is also something new products need to face.

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > find the advantage of < /strong > < /p >.

< p > Changzhou deer: take the road of professional diversification. < /p >

< p > enterprise leaders believe that < a href= "http://www.91se91.com" > fabric products < /a > from organizational texture, color matching, pattern layout, to raw material combination, prominent function of each element, overall balance of hand feeling, and then to weaving and subsequent dyeing and finishing process, there are corresponding standard indicators. The R & D team in the process of creating products insists on not breaking through the index and not exceeding the specification. The fundamental purpose of this is to ensure the final control of fabric finished products by ensuring that products are controlled in every link.

After 10 years of hard work, the company already has thousands of fabric production processes and large-scale production capacity, also laid the market position in the jacquard jeans industry.

Although the enterprise is only a subdivision area of fabrics, but in the words of enterprises, it is "taking the road of diversified professional development". At present, enterprises already have jacquard denim, dyed knit, corduroy, cotton wool and other products, and have been widely recognized by the market.

< /p >

< p > Jiangsu Xinmin: to make filament fabrics. < /p >

< p > new product < a href= "http://www.91se91.com" > fabric market < /a > R & D, development and guidance, has been the strength and superiority of Xinmin technology weaving plate, especially in the field of artificial silk fabric.

Xinmin introduced 200 air-jet looms from Japan in the early 90s of last century, including the whole pulp unit and filament twister, which used the fabrics woven from regenerated fibers and other filament fabrics in clothing, especially in women's clothing. Therefore, the fabric of women's clothing was positioned as the leading product of the weaving board of the company.

Enterprises use rayon as the main raw material, including all kinds of rayon and weft yarn from 30D to 300D, blended with flax, ramie, Tencel, modal, cuprammonium and spun silk. According to the trend of fabric trend in the market, we develop new products through trade channels and customer needs, and grasp the fashion trend of fabrics and colors in time.

< /p >

< p > Wuxi Heng No: benefit from many new functions, < /p >

In the past two years, P has carried out cooperative or independent development of several large projects.

The company's pearls and mesh type single stealth printing fabrics achieve annual sales of about 5 million yuan, including 20 dyed fabrics of raw dyed fabrics, annual sales of around 10 million yuan, and other functional fabrics, such as directional development of 9 polypropylene fabrics, weight of 120~300g/m2 polyester and ammonia wool or sanding fabrics, spandex fabric, moisture absorption and heat fabric, mesh mesh and phase change heat insulation fabric, polyester ammonia Jersey, silver fiber antibacterial fabric, etch a href= "http://www.91se91.com" > printing fabric < /a >, etc., all of which have created considerable economic benefits for enterprises.

< /p >

< p > Jiangsu new Acer: keep up with market demand and make adjustment > /p >

< p > aiming at the change of market demand, the new product R & D adjustment of enterprises has five main aspects: the use of raw materials is more focused on green and environmental protection; after finishing, more emphasis is placed on process integration; in terms of value and price, more emphasis is laid on improving cost performance; in end use, series is realized, such as color serialization, style serialization, functional serialization and value serialization; in R & D style, the business series is adjusted to be fashionable, urban wind and sports leisure series.

< /p >

< p > Shandong Dai Yin: pay attention to quality and differentiation < /p >

< p > ring spinning and compact spinning of all ring spinning products to enhance product quality.

In recent years, enterprises have focused on the research and development of non cotton products and new structural yarns.

New technologies and products such as dyed fibers, intrusive colored slub and embedded spinning have been successfully developed.

The enterprise is a "national slub yarn development base enterprise". As a key product of the company, Takesetsu Sa is constantly developing new technology for its production technology. The design device makes the slubby yarn white slub part pformed into colored slub, and the fabric style is novel and unique.

In addition, the enterprise is one of the earliest enterprises producing spandex core spun yarn in China. The conventional product is spandex spandex yarn.

The spandex yarn, elastic filament, outsourcing a href= "http://www.91se91.com" > fiber > /a > three layers of double core spun yarn were produced by the R & D personnel, and the elongation and elastic recovery rate of the fabrics produced were better than those of conventional fabrics.

< /p >

< p > editorial comment: just as everyone has their own field of expertise, enterprises can only get the maximum return by identifying themselves, positioning accurately and investing, and these 5 enterprises are representative enterprises in the field of industry segmentation. Enterprises know clearly what they can do and what they can do well.

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > steadily occupy the market < /strong > /p >

< p > Changzhou like deer: positioning accuracy is the key, < /p >.

< p > the purpose of new product development is to get market recognition and customer recognition.

The premise for new products to enter the market is that the positioning of products must be accurate.

In the view of enterprises, the factors that influence the marketization of new products are the internal causes of product development and the external causes of marketing methods and methods.

We all know that internal factors are the key. Therefore, the inspection and evaluation of our products is the main factor that can successfully occupy the market.

Of course, external factors such as marketing methods and ways are also very important.

< /p >

< p > Jiangsu Xinmin: Joint sniping plagiarism < /p >.

< p > enterprises not only explore their own unremitting efforts, but also actively take the initiative to join up and down enterprises, such as raw material suppliers and dyeing and finishing enterprises, and join hands to set up a project tackling alliance. More successful examples are new high F viscose filament imitation copper and ammonia series fabrics; fine denier 30D, 40D, 50D high F viscose filament silk like fabric; fine denier 30D, 40D, 50D copper wire imitation silk series fabric; copper and ammonia wire spun colored silk, more than ten copper and ammonia yarn dyed fabric series and so on.

The industrial chain of the above projects is relatively long. The project itself has a certain technical content and production difficulty from < a href= "http://www.91se91.com" > textile > /a > weaving to printing and dyeing, while the members of the alliance members protect each other according to the agreement, so the market imitation is relatively difficult, and the product itself has its own style and superiority, so that the product can quickly occupy the market as soon as it comes out.

< /p >

< p > Wuxi Heng No: establish sales management system < /p >

< p > for the promotion of new products, enterprises are divided into two stages: first, the formulation of sales strategies, including market positioning analysis and market segmentation, namely, selecting customers according to the characteristics of new products; two, sales management, including sales team management, marketing risk prevention and business process optimization.

The company has established a relatively perfect sales management system for new products.

Differentiated marketing strategy is adopted to emphasize product differentiation, service differentiation and image differentiation.

At the same time, by means of reasonable marketing organization structure, organization goal and distribution of sales area, enterprises provide broad space for salesmen to play their talents, and also provide considerable salary rewards for them.

< /p >

< p > Jiangsu new Acer: development is closely combined with market < /p >

< p > new products enter the market smoothly and occupy a certain market share in a short time. The commonly used means of enterprises are: holding product seminars, conducting product reviews and market forecasts together with experienced R & D, buyers and marketers in the industry, and adjusting insufficient parts in time.

The new products will be made into garments and will be organized in major cities and core customer groups throughout the country. Through demonstration and interaction, we will guide, spread and lead fabric trends to achieve marketing objectives.

And from Brand Company's terminal store display to promote and promote Brand Company's fabric demand, through the terminal feedback expected market demand to achieve fabric bookings.

< /p >

< p > Shandong Dai Yin: sales help R & D team < /p >

< p > the new product has its novelty and also indicates its immaturity.

How to make the new product go smoothly to the market, the enterprise talked about the collaboration between R & D personnel and sales staff.

The R & D department carries out internal promotion of products to the marketing department in the form of ready-made garments, and introduces its raw material application, textile form, dyeing and finishing characteristics, water washing and so on. < < a href= "http://www.91se91.com > > fabric > /a > physical and chemical indicators and advantages and disadvantages, so that marketers are familiar with new products.

The R & D personnel and marketing personnel enter the market to communicate with customers, and discuss the application and improvement plan of new products.

< /p >

< p > editorial comment: whether the new product is successful or not, the acceptance level of the market is an important criterion for judging. In order to make the new product steadily occupy the market, enterprises have different strategies.

< /p >