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    Analysis Of Latest Trends In Footwear Industry In China (8.9)

    2013/8/9 18:17:00 22

    Clothing IndustryClothing TrendsFootwear Industry

    < p > < strong > Li Ying Fang children's clothing is no longer eligible for black list jeans. The fiber content is not qualified < /strong > < /p >.


    < p > recently, according to the quality monitoring results of children's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > category released by the Beijing industrial and commercial bureau, the quality of baby brand jeans, kirsland vest skirt, OK.OU denim trousers, Hai Chen Beibei high waist skirt (Mei Hong), and Coccobirillo knitted underwear 5 kinds of brand merchandise failed.

    < /p >


    < p > the director of Beijing industry and Commerce Bureau pointed out that the quality of children's clothing products has such problems as clothing logo, < a href= "http://www.91se91.com/news/index_c.asp" > fiber < /a > content.

    Shanghai Li Ying house baby products Co., Ltd. produced the baby's jeans fiber content is not qualified; Beijing Fu AI Bei Baby Products Co., Ltd. Coccobirillo knitted underwear logo, formaldehyde project is not qualified.

    < /p >


    < p > it is understood that children's clothing has been repeatedly detected fiber content, wash size change rate and color fastness and other aspects of the quality of failure.

    < /p >


    < p > < strong > Nike's fourth quarter report comes out of $6 billion 700 million, sales exceed ADI < /strong > /p >


    < p > recently, the US Nike company announced the fourth quarter report (~5 month March 2013), its total sales volume amounted to 6 billion 700 million US dollars, exceeding its biggest competitor Adidas 7 percentage points.

    < /p >


    < p > according to the financial report, Nike's net profit in the fourth quarter reached US $668 million, an increase of 22% over the same period last year.

    However, last year, Nike was also under the pressure of over cost. Its chief executive, Mark Parker, therefore sold two brands of UMBRO and Cole Haan.

    At present, apart from "Nike", Jordan, CONVERSE and Hurley belong to Nike.

    < /p >


    < p > Nike intends to keep its distance from Adidas by adjusting its brand.

    ADI, from Germany, hopes to win a good market return by sponsoring next year's Brazil World Cup.

    However, thanks to its good performance in the markets of North America, Eastern Europe and emerging markets, Nike's sales have been growing rapidly in recent years, although its performance in Western Europe has been flat, its sales in China have also declined slightly.

    < /p >


    < p > overall, Nike's sales figures in this quarter are better than expected.

    Mark Parker also expressed optimism about the future development. At present, Nike's ~11 June total cargo volume has reached $12 billion 100 million, an increase of 8% over the same period last year, and its share price rose 3% after the US stock trading.

    < /p >


    < p > < strong > Tianjin industry and Commerce Bureau issued quality monitoring notice. The number of multi brand socks is less than < /strong > /p >


    < p > recently, the Tianjin industrial and commercial bureau issued a number of socks quality monitoring bulletins. The 5 products of scarecrow, Po Ti Jiao, Zhen Han, PEPSI, POLO and other brands had the problem of "a href=" http://www.91se91.com/news/ "fiber < /a > content, which had been discontinued.

    < /p >


    < p > Tianjin Bureau of industry and Commerce has launched 17 batches of socks in Fujian, Guangdong, Zhejiang, Liaoning, Shanghai and 17 production enterprises in 5 provinces and municipalities.

    According to GB 18401-2010, "national a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > Product basic safety technical specification, GB5296.4-1998" consumer goods instructions for use of textiles and clothing ", FZ/T01053-2007" textile fiber content logo ", FZ/T73001-2008" socks ", FZ/T73037-2010" knitted sports socks "and other related standards, the key indicators of formaldehyde content, value, decomposition of aromatic amine dyes, water fastness, color fastness to perspiration, color fastness to dry friction, marking and so on are 12 indexes.

    The main problem is 5 batches of fiber content indicators are not qualified.

    < /p >


    < p > these unqualified products are Scarecrow combed cotton casual men's socks with the batches of scarecrow (Hongkong) joy International Limited company. The production batches of Guangdong Hengsheng brothers weaving industry Co., Ltd. are BS740's bodi business men's socks, and Zhejiang Zhen Han socks Co., Ltd., the production batch number is 0140 Zhen Han embroidered sports men's socks, Shanghai Mian Ye Industrial Co., Ltd.'s production batch number is 5315 PEPSI's trademark Pepsi socks, Foshan's Hongbao Weaving Co., Ltd.'s production batch number is P02454's POLO male leisure socks.

    < /p >


    < p > < strong > Semir continues to expand its brand, winning the right of high-end children's clothing in Italy < /strong > /p >


    < p > recently, Semir announced that the company took Sarabanda and Minbanda two high-end children in Italy "a target=" _blank "href=" http://www.91se91.com/ "> clothing > /a > brand agent.

    Semir said that the company will also cooperate with the parent company of the above brand authorized beauty Li Hong Clothing Co., Ltd. to set up a brand management joint venture in July 1, 2014.

    < /p >


    < p > announcement shows that the "Rainbow" a href= "http://www.91se91.com" > dress < /a > limited gives Semir the right to promote, distribute, promote and sell Sarabanda and Minbanda products in China, with an agreement of 5 years.

    At the same time, Semir will also set up two overseas joint ventures with the Italy beauty Pavilion Limited by Share Ltd, the parent company of the beautiful rainbow Clothing Co., Ltd., which is responsible for product sales and overseas brand management.

    However, at present, Semir has not yet carried out specific work.

    < /p >


    < p > it is understood that the beautiful rainbow Clothing Co., Ltd. is a wholly owned subsidiary of beautiful Pavilion set up in China. Beautiful Pavilion is an entry-level luxury children's clothing enterprise in Italy. It has three brands of children's clothing, including Sarabanda, iDO and Dodipetto.

    Among them, the Sarabanda brand is located in the high-end high-end children's full range clothing, with clothing, accessories and < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, the product is divided into several styles of theme, designed by Italy native a target= "_blank" href= "target=" > Designer < < >.

    Minibanda brand is the sub brand of Sarabanda 0~18 baby product line.

    At present, it has more than 2000 sales outlets worldwide, and has nearly 30 independent brand shops and more than 50 department stores in Italy, the United States, Japan and other countries. < /p >

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