Children's Clothing Market Is Popular In Summer Vacation Season.

Reporters on Taobao online, chatting with a shopkeeper who sold DIY's children's clothes, they are now in the peak season for traveling, especially for their parents. He said that many Post-80's parents like to take their children to travel, and they pay much attention to the matching of clothes and accessories. The family buying is one family of three.

Tide father, tide mother, "father and son have a way".

Apart from the expression of language and behavior, parents express their feelings through the way of dressing, and now it has become a social trend. Insiders told reporters that in the past two years, 80 years later, children began to become the mainstream of the consumer market. Children's wear And parentage become the mainstream. In addition, for the younger generation, they are more willing to engage in family interaction with their children, and parent-child dress becomes the best choice.

After 80 and 90's upgrading to become the tide daddy tide mother, under the tide of more and more clothing Enterprises are eyeing the market of parent child packaging. In the past few years, some clothing brands have developed a series of children's wear, playing the concept of "parent-child". Nowadays, even children's brands have a share.

Parent-child dress is a branch of modern popular casual clothing, also known as family affection. Clothes & Accessories Parentage is mainly made up of adult clothing and children's clothing. It mainly includes: father and son, mother and child, mother's dress and family wear. Most of the children's clothing are sweaters, hoodies, T-shirts and so on. The tailoring of adult clothing and children's clothing is basically the same, mainly in terms of size, pattern and so on. The pattern of parentage is mostly composed of patterns of the same, similar or collocation with special meaning.

Reporters recently visited a number of shopping malls in Beijing found that parents clothes The pattern and style of children's clothes are almost the same. Apart from the difference between male and female, only the size code is different. With the popularity of stripes and retro fashion in recent two years, the market dominated by traditional monotonic T-shirts has long been unable to meet the modern consumption demand. Like an adult navy outfit, you can derive three pieces of paternity suit. This year's retro style, which is more popular among young people, has been perfectly reflected in parent-child dress.

　　 You have me, I have you.

Cai Fan, manager of thumb, told reporters that parenthood is becoming more and more popular in China. "Nowadays many families have only one child. They are being paterred by their parents, and their parent-child activities are more frequent." At present, he said, the main consumer groups of the "big thumb family" are 3 to 12 years old, and the introduction of parent-child clothing can break the age limit of the consumer group.

"When we shop, we often meet some young mothers who like to wear large size children's clothing." A shopkeeper of a children's clothing shop told reporters: "some customers are very young in their clothes, but they are already novice parents. Sometimes they buy cute styles for their children. They will ask if they have the largest size." She believes that the main consumer group of parents is the parents after 80, with the 90's entering the marriage stage, the market will be more prosperous.

Reporters found that in fact, D&G, Dior, Marc Jacobs and other brands have been developing for many years in the field of paternity, except for lovely designs and high-quality fabrics. Brand children's wear They are also very good at integrating their classic elements into design. After all, children can not afford to buy clothes themselves. The first thing they want to capture is their parents' hearts. JameBore brand leader Weishi believes that the current paternity market has developed from the initial product demand to the new lifestyle needs. "Parents' demands for children's dress are not only image representation, but they also want their children to have a healthy, active and tasteful attitude towards life, and dressing is an external embodiment of their attitude towards life." He said that the children's clothes can make the babies wear them. After that, they know that they are children of their parents.

　 Online and offline force

The reporter learned from Tencent QQ's online shopping that this year's children's Day "send warmth" has become the choice of many consumers, because more consumers are beginning to realize that "to accompany children is more important than gifts". Over the past week, the super loving paternity pack has been selling continuously on QQ online shopping. Reporters on the QQ online shopping search "parent-child installed", the emergence of nearly 200 thousand related products. Data from QQ online shopping show that the sales of parent child clothing increased by more than 70% in the previous week compared with the previous week. A 86 yuan mother daughter dress has sold more than 1000 in the past week.

Recently, many brands including ZARA, attachment, La chair and so on have been launched heavily. With children Series. It is understood that these Mini version of the fashionable children's clothing, every season with adult money synchronized listing, family members seem very love. Cai Fan said that big brother will first enter Taobao's flagship store and try marketing through the channel of e-commerce. "According to market feedback, we will arrange for another more than 300 big cartoon fashion experience museums in the country." He said that at the time of thumb experience, parents and children could feel the warmth and affection of their parents. "Animation into the design of children's clothing, not only acts as a transmitter of emotion, but also a propagator of culture and happiness."

With regard to the development of parent child packaging market, Cai Fan believes that we must never think only from the perspective of market products. "As a brand," lifestyle "and consumer habits are very important, and can even become the success or failure of this market brand. He said that as a market segment, paternity suit is in line with the current trend of China's consumer market, but it is far from enough to understand it. Whether we can integrate more life art and brand positive energy into the brand culture is the key to success or failure.

　 Some of the interpersonal indifference in the modern society is an important foundation for the growth of parents' children.

Behind the highly developed economic level is the super intensity of work pressure. For this reason, people not only fell into the early nine to five nights, but also sacrificed a lot of leisure time, coupled with increased employment and increased mobility. Therefore, the time and opportunities between parents and children, between brothers and sisters, between husband and wife, and between lovers, were less and less. Some of them separated for a year or a few years. Based on the above situation, the parent-child dress with the main idea of promoting family harmony and warmth and increasing the family belonging of children should be born.

Parent child dress is the prevailing trend in children's clothing industry. Many parents are willing to wear the same clothes as children, play games with children, and narrow their distance from children. Parent child dress can not only express the strong affection of "we are close family", but parents can also relive the child innocence after a child addiction.

The popularity of parent-child clothing is also a new trend of consumption under the current environment. The more developed the economy, the more busy people are, the more vulnerable family relationships are, and the more intense the desire to make up for family relationships.

Parent child sales are now mainly sold through online shops, which are sold by entities. Parent child brand There are love Bay, Todd Kok, upper class family, T100, Cara Beibei and so on. But most parent-child clothing is still in scale production. Only a small number of companies realize customization, handwork and DIY production, such as the introduction of foreign advanced technology by customers, and the dream of allowing customers to wear their own clothes online DIY has become a reality. Through the powerful DIY system in the station, the customers can realize the self selection style, free color matching, self selected patterns and adding words, so that the family can have a unique parent-child dress.