Local Brand Embedded Marketing Is Becoming More And More Popular. How To Grasp "Degree" Becomes The Key

< p > in recent years, the implantable marketing strategy has been born, which makes the enterprises feel the infinite possibilities of the information age. As a new marketing method, it is creating a new position of brand marketing for the traditional manufacturing of "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "enterprises, and many manufacturing enterprises have" intimate contact "with consumers through this brand new marketing way.

< /p >

At present, the marketing method of "moistening things is silent" has been more popular among the people. Brand advertising, such as TV, movies and online games, is increasingly becoming a sword for P brand promotion.

However, how to grasp the "degree" is still a core issue of spring enterprises adopting implantable marketing.

< /p >

< p > < strong > movie "small time" into a luxury Handbook < /strong > < /p >

< p > recently, the hot film "a href=" http://sjfzxm.com/news/index_h.asp "little time" /a has become a hot topic. At the same time, it has refreshed many box office records, and has also led to polarization evaluation.

Many small fans believe that the money worship in the movie is a portrayal of modern society. But many people think that the "little time" has become a luxury Handbook.

< /p >

Guo Jingming, director and original author, said that the creation of the "little time" series was a model of business experiments from the beginning. He had long considered the development of later films and TV dramas, and reserved many space for P placement.

Books, like films, are all works of art, but they will not exclude the side of business. Books must be priced and sold in bookstores. Movies are also placed in theaters, and spectators buy tickets to see them, so no matter how art can be done, it can not be completely commercial, and can only be balanced in the middle.

At that time, he was preparing for the "little time", and he began to talk with many high-end French fashion brands.

< /p >

< p > except for the luxury advertisements in the movie "little time", the audience is dazzled. Zhejiang satellite TV's "good voice in China" premiered in the second quarter, once again playing the "hot selling season" of JDB.

< /p >

< p > the success of the second season "good voice of China", named by JDB, has been a great success, triggering a new round of watching boom.

CCTV's CSM46 city viewing data show that the "good voice" ratings in China are not only the highest in the same time, but also create a new viewing miracle.

A brand related person said that the "good voice" program of JDB was hot, adding a series of online and offline activities with the sound theme of JDB to complement each other, and jointly created another peak of entertainment marketing in 2013.

"With the popularity of good voice programs, the brand charisma of JDB's leader is expected to be released more."

< /p >

< p > < strong > < a > href= > http://sjfzxm.com//business/ > local brand implantable marketing > /a > increasingly popular < /strong > /p >

< p > in recent years, local brand enterprises in Quanzhou have changed their brand promotion mode of "star + TV advertising", and have adopted brand advertising in TV, film and Internet media. The fact proves that this kind of marketing method of "moistening things and silent" has been deeply rooted in the hearts of the people.

< /p >

< p > in fact, Chuen enterprise has made many attempts in implantable marketing.

From XTEP to 130 million yuan to win the "day to day" program naming rights; Hongxing Erke products implanted in the youth inspirational idol drama "Grand Slam"; and then to the national popular "dwelling" in Heng An Group's heart and soul products implants; by Chen Daoming and Wang Zhiwen starring in the TV drama "mobile phone", Pan Pan food several main products into the plot of the drama, many Quanzhou products and actors complement each other to reproduce the reality of small and medium-sized people pain and happy history of struggle, to many domestic TV drama brought a fresh sense of reality.

At the same time, Quanzhou enterprises have also embarked on a new path of placement advertising marketing.

< /p >

Liu Quancheng, director of marketing of Jinjiang P children's products Co., Ltd., at the initial stage of the development of many brands in Quanzhou, is very naked. The means of advertising communication basically rely on the mode of "star + TV advertising". Of course, this mode of communication has been corroborated in the development of shoes and clothing enterprises in Quanzhou.

However, with the continuous upgrading of marketing methods and the diversification of advertising forms, it is only a single traditional way to ask celebrities to endorse and put on TV commercials. They can not meet the needs of many brands. Compared with naked hard ads, many latent marketing methods are becoming increasingly popular.

"It should be said that" product placement "has become a sharp sword in the marketing session. From international brands to national brands, all of them are actively testing the water implantable marketing.

< /p >

< p > < strong > choose the suitable platform from the connotation of the brand < /strong > < /p >

< p > however, when local brands try to implantable marketing, how should we grasp the frequency of advertising placement and how to choose among many media? Professor Su Zhaohui, an interview with Huaqiao University, said: "product placement marketing is a new form of marketing. If handled well, it can skillfully push the content of advertisements into the hearts of the audience, and can also tell the effect of advertising communication.

The audience will not produce a boycott or repugnance mentality just like ordinary advertisements.

We should also pay attention to the consistency and adaptability of the content of advertisements and the plot of films and TV dramas.

For example, we should not add cheerful advertisements to tragedies, and do not add food advertisements to the circumstances of the shooting.

< /p >

< p > of course, when the enterprise goes hand in hand with the film and television, it should think about the marriage degree between the product and the TV play itself, and combine its brand image, personality and film and TV story skillfully, so as to avoid appearing too frequent and too abrupt in the broadcast process.

"Taking advantage of the information age, we will start branding and strive to cultivate our own new economic growth point.

Film and TV implantable marketing has become the driving force behind brand upgrading in the new era.

Su Zhaohui said.

< /p >