Italy JERAY: The More Low-Key, The More Luxurious.

Audrey Hepburn once made the minimalist black and white to be noble and moving. Clark gable was dressed in a suit in the gone with the wind.

The first impression of our generation on elegance seems to have come from the era of the screen that has already passed away.

In those days, the upper class in Europe also paid attention to some tedious and solemn etiquette; in that era, the world had not yet been so fast; in those days, the noblemen were kept low and conservative, perhaps with the exquisite pocket watch handed down by their grandfather.

Yes, conservative, low-key.

This once misunderstood word has its own noble dignity.

It is a kind of simplicity that has been seen after all.

They did not care about the trend for a long time. They seemed to be easily drowned in the crowd. Only those who knew it could understand the texture of the details.

This luxury is low-key.

From Europe to fashion, low-key luxury is the way of aristocrats.

The lowest tone is the highest tone.

Because it represents the standard of all good things, such as clothes, architecture, music, poetry, succinct, concise and elegant.

This standard has not changed to this day.

This season's top men's wear brands continue to follow the low-key luxury style.

According to the latest statistics of the creation of the air inherited genes, the value of China's luxury goods market is about two billion dollars, and the mainland's luxury consumption accounts for thirteen percent of the total population. With China's accession to the WTO, the clothing stores in large and medium-sized cities in China have begun to adjust the brand structure of the shopping mall, and the competition in the advanced stage of the brand has begun.

Italy JERAY brand has been favored by many businessmen in the Chinese market in this situation. With its unique brand awareness and strong wearability and good sales performance, it has attracted many agents from China's mainland.

Born in Milan, the clothing capital of Italy, JERAY clothing entered China in 08, bringing a new Italian aristocratic experience to the majority of Chinese men.

Italy JERAY apparel is a famous clothing company specializing in designing and producing all kinds of high and middle grade clothing in Italy. Its products include suits, jackets and leather goods.

Fashion design and production has been adhering to the exquisite and classic handwork made by the Royal descendants of Italy, and combines the generous, free and natural nature of the pursuit of personality development since the Renaissance in China and Europe.

JERAY brand has been stationed in China, and its products have been extended from suits, jackets and leather products to underwear, shoes and socks to build a one-stop aristocratic service for men's clothing.

JERAY uses high quality fabric, flexible color matching, simple and direct lines and delicate techniques to blend the noble and restrained cultural connotation. It brings a brand-new dress concept to China. This is the ultimate simplicity, low-key luxury.

Classic demeanor, noble taste, fashion, generosity, simplicity, natural design style, and exquisite workmanship, have made the soul of JERAY brand diamond quality.

JERAY strives to make it more perfect and more authentic, so that its product quality has more profound cultural connotations.

JERAY insists that every section is sincere, and every section is moved. No matter the designer or the wearer, he can feel the love and longing for life and the lofty respect for the good times.

JERAY clothing is a symbol of the pride of Italy's chivalry, noble and elegant, self-confident and intelligent. It also represents the mainstream direction of urban elites' work life in the new era. It is simple and not flashy, introverted and unassuming, and pays attention to the quality and taste of life.

Its stylish and individualized style impregnated Italy's aristocratic richness and luxury, bringing new and upbeat feelings to the middle class social elite of China, who is 30-50 years old.

JERAY's natural momentum, extraordinary design strength and "JERAY" long history and cultural heritage impact China's men's clothing industry.

Atmosphere, elegance, delicacy and mystery, "JERAY" is also exploring the way of Chinese character.

Create a new myth of men's clothing with the comforting fabric and the minimalist design language.

Let the wearer appreciate the most intense visual experience of luxury, which is a kind of other glory, also a remarkable power, and a new life experience.

The "JERAY" brand has become a note of success, taste, devotion and reverence.

JERAY has landed in China with its innate King's dignity and luxury and noble taste of the atmosphere. It has brought a brand new taste symbol to the modern urban male who yearn for high quality life -- extreme elegance, low-key luxury.

JERAY originated from the brand inspiration of Italy royal culture and art accumulation.

The combination of luxury and practicality, absorbing the traditional fusion fashion, adhering to the fashion, and making a perfect combination of Italy classical culture and modern spirit in front of consumers clearly.

This is a new classicist cultural sentiment. The art of precipitation, a modern temperament, embodies the nostalgic charm and restrained dignity.

Time flies, but let classical and honourable stay forever!

Gao Guiyuan's pursuit of detail is obsessed with China. Although China has a long history of dress culture and tradition, modern custom has only begun to appear in recent years.

In twenty-first Century, with the rapid development of the economy, the concept of "advanced customization" was brought to China and quickly became a fashion. Whether the host, the entertainer, or the senior people from the political and business circles loved the comfort and unique characteristics of its custom-made customization, which made the "advanced customization" become a major aspect of the fashion industry, and swept the whole country with the fashion trend.

The reason why "advanced customization" is totally different from traditional tailoring and garment buying is that the key to customer customization is a truly personalized and unique design concept.

In a sense, this is exactly the message that "JERAY" wants to convey.

"JERAY" came to China, with the fashionable atmosphere of Milan, Italy, and incisively interpreted the "advanced customization" which belongs to JERAY.

The accessories series is another portrayal of the "JERAY" world. Luxurious suitcases and exquisite briefcases show the outstanding traditional handicrafts of the "JERAY" design craftsmen, making the "JERAY" men's wardrobe more colorful.

"JERAY" is designed for the real luxury connoisseurs, and has developed an exquisite and luxurious 2009 summer and summer crocodile skin briefcase series.

Limited edition leather shoes, no doubt, this is the "JERAY" craftsmen's peak work, each pair of shoes die, cutting, sewing and polishing are finished by hand, so the left and right feet have a completely different tone and effect.

The shoes of rare leather are unique in every detail.

08 the new gentleman Dri-Release short T-shirt has completed the first batch of high-end industry customers' delivery in June 26, 2008 before officially launching the domestic market in China. Its elegant and stylish European style has been highly praised by high-end customers. This is also the first appearance of Dri-Release garments in China.

JERAY (Jilie) 08 new gentleman Dri-Release short T-shirt is made of Dri-Release special fiber fabric developed by Optimer company of America.

The Dri-Release special fiber fabric has the advantages of smooth handle, strong sweat absorption, good ventilation function, easy washing and quick drying. Especially, its moisture absorption and quick drying properties are 4 times faster than that of ordinary fabrics.

At the same time, Dri-Release fiber fabric can always maintain a high degree of dry, even in the condition of sweat, it does not paste on the skin, so that it is more comfortable to wear.

JERAY08 men's clothing in autumn and winter is dominated by top cashmere and wool fabrics. The Australian pure wool worsted fabric is light and smooth with clear texture.

Anti static, anti friction inside the Bingli, more thoughtful, smooth, revealing a mild aura.

The details are exquisite and the material is luxurious.

On the basis of the luxurious and atmospheric art series of 08 autumn and winter, the mysterious black, soft and comfortable white and noble grey are blended together, giving an unparalleled noble quality, creating a glitzy noble and adding men's charm.

JERAY presents a new visual experience window for Chinese consumers. It is noble and charming, and its dressing concept, "minimalism, low-key luxury", will lead the Chinese modern aristocratic style.