Do It Yourself

In today's era of paying attention to taste and pursuing individuality, people yearn for different dress and dressing up to reflect their different understanding of life. However, no matter how hard you try to change your dress, I believe you've had an embarrassing experience of bumping into a shirt? Who would like to go out and find that others are wearing the same clothes as themselves? People want to buy clothes and dress up with their own unique eyes, and even dream of integrating their ideas into one garment product after another. However, we can't order clothes according to our own ideas like Louis XIV and Chanel, because it seems that the door to order fashionable and gorgeous brand-name clothes is only open to VIP customers. Few brands accept such individual orders from the public. Even if we accept this kind of business, we believe that the expenses will be a large sum of money. This can not but be said to be the "regret" of mass consumers. Why don't you design your own clothes to show your personality and integrate the elements you like into your daily life to make yourself different? Nike sports launched a new brand of Nike sports. The understanding and interpretation of clothing is no longer the patent of fashion designers. Everyone can show their artistic creativity and pour it into the products. Nike ID makes the public a designer With the world-famous sports brand Nike launched the Nike ID Business in China, which has changed people's previous understanding of clothing consumption: you don't have to complain about the special style of a dress, but the color is not good, and you don't have to sigh for the outstanding color matching of a pair of shoes, but the material is not ideal; in the past, you could only follow the ideas of the merchants in shopping malls and exclusive stores Cloth, but now can design every detail of the product, get their own masterpiece. What's important is that it's totally public oriented, and everyone has the opportunity to be their own fashion designer. Nike ID is the abbreviation of Nike identity design, that is, Nike personalized design. Although this business has a history of nearly 10 years, the scale of its early development in the United States is not large. In the past three years, the business has been owned by fashion cities such as Beijing, Shanghai, London, New York, Tokyo, Paris and so on. The product range includes Nike's casual wear, luggage, sports shoes, etc. DIY is good at all kinds of sports shoes, and hopes to make a breakthrough in the field of sports shoes. Recently, I went to the Nike ID store in the new Dong'an Plaza in Wangfujing Street, Beijing, and personally experienced the extraordinary consumption style that Nike ID brings to consumers. "ID stores on the upper and lower floors are different. The first floor below is called bar. The products that can be designed include all the products published on the official website of Nike ID, which can be said to be online ordering on site. As the Nike ID business can design its own products through the Internet, bar pays more attention to the publicity role, so as to let more people know the business. Upstairs is a studio called Nike id.studio, which is similar to a design room. You need to make an appointment in advance to design products here. Here, you can not only design six unique shoe types: dunk low, Dunk High, AF25, max90, air class BW, Cortez. You can also enjoy the material selection, product effect printing, free drinks and other online design orders In this way, the designer's pleasure will be brought into full play. " There is a choice of colors for shoe design, such as ID, du8, etc., which can be used as a combination of shoe design materials such as logo and DUW Your imagination, create your own Nike products. Of course, one of the most interesting features of Nike's works is to make your name unique in the design of your own products. Many people are skeptical about this kind of design and production process. They think that there will be deviation between the products produced and the design drawings. In fact, the material ring similar to the clothing fabric card will reduce the error of material selection to the minimum, and the effect picture printed after the design will make you have an excellent overall grasp of the product. In addition, there are many humanized services. For example, the size of the left and right feet and the width of the upper of these sports shoes can be set separately, including oversized products, providing convenience for a small number of people with large feet. It takes a month from submitting the designed order to receiving the goods. When you open the box and see the "masterpiece" of your own wisdom at the first sight, you will be proud of your artistic creation. DIY consumer era is coming, the emergence of Nike ID, let us fully enjoy the infinite joy brought by the design of products, while shopping can also taste the pleasure of design, only need to spend a quarter of the price can get their favorite products, and enjoy a variety of humanized value-added services. In the whole consumption process, consumers have the right to design products independently, and integrate their own product demands into the production process, and finally get the consumer goods they want. This new consumption concept can not help us to think: if there are manufacturers who can tailor-made clothes for us, and the price difference is not big, why not choose this way of shopping? As far as mass consumption is concerned, the consumption mode of personalized design is limited to a few brands and the consumer groups are small, which is determined by the mainstream lifestyle of the whole society, the consumption ability of most people and the strength of many brands. The fundamental reason for determining the mode of individual consumption is the change of consciousness of individual fashion. Now we only know to buy all kinds of fashionable commodities and think whether it will suit us, but we forget that the essence of art lies in creation. The subject of consumption is oneself, not commodity. With the development of social economy and the progress of human civilization, more and more people will participate in the ranks of self-help consumption. Limited commodities, master's design and VIP service will no longer belong to a few people. It is getting closer to the public, and the way of life of society is quietly changing