BEAUME 2014 Spring And Summer Orders Will Be Successfully Concluded.
For three days. BEAUME (North Ke) the spring and summer new product order in 2014 will be held in the exhibition hall directly under our factory in Jiangning, Nanjing. Dealers from all over the country are gathered together to show more interest in the display of more than 1000 pieces of BEAUME (North guest) spring and summer new products. This order will release all kinds of outdoor functional clothing, shoes, backpack equipment and accessories for 2014 spring and summer, and deduce the new outdoor fashion and personality of BEAUME in the new season.
The theme of this order meeting is "heart leap, new sail". At the meeting, Mr. Gao Yonghong, general manager of the company, made a brief speech, sharing the product planning and development plan of BEAUME (north passenger) with the dealer here. First of all, BEAUME will make more precise product positioning, and make clear the three appeal points of fashion, leisure and function. And will strengthen the details of innovation, focus on volume. brand Design power. At the same time, we should extend overseas procurement to maintain our cost advantage. At home, it will continue to promote the opening of shops and airport stores in high-speed rail stations in the first tier cities, with a strong brand image radiating capability based on the point belt line and the line belt. Abroad, in 2014, it will open brand stores in Thailand, Singapore, Hongkong, Taiwan and four Nordic countries to accelerate the pace of BEAUME entering the overseas market.
Mr. Xu Weijie, director of marketing department of BEAUME brand, has also displayed the brand development picture of the brand in 2014 for dealer partners. It has made a detailed commentary on the brand promotion strategy of next year, and has carried out related activities in the direction of promoting brand building, enhancing brand image, strengthening dealer support and user experience. It will expand the influence and visibility of BEAUME brand by increasing media delivery and sponsoring outdoor events.
In this order, BEAUME (North Ke) will return the theme of outdoor to nature. It will be full of natural and color elements in the design of products such as spring's bloom and summer's prosperity. 2014 when it comes to the Nanjing Youth Olympic Games, the BEAUME (North Ke) full range product award will show a new outdoor image and charm that is full of vitality and youthful spirit of exploration. At the ordering meeting, the designer of BEAUME (North Ke) elaborated the concept in detail. More than 1000 pieces of products exhibited at the conference are all stereoscopic expressions of the brand new style of BEAUME (North Ke), including three in one suit, Dan Chongfeng's underwear and sweater. Sweater Clothes, casual pants, fast drying shirts, skin windbreaker, summer hot T, POLO shirts and other outdoor costumes, as well as mountaineering, leisure, hiking, river tracing and other series of shoes, and more than ten to meet different outdoor needs of backpacks, tents and other equipment. At this order, BEAUME (North Ke) also showed rich accessories, such as outdoor stoves, wash bags, picnic pads, kettles, hats, headscarves and so on, all of which were recognized by distributors all over the world for its colorful, beautifully designed and superior quality. This also indicates that the development of BEAUME (north passenger) is becoming more and more mature, and the product line is becoming more and more extensive, which will provide outdoor enthusiasts with more and more excellent outdoor products and services.
The order volume of this order has achieved good results, which has increased a bit over the same period last year. We believe that this order will give us a good start in 2014. The new leap of the heart leap - the future is the journey of BEAUME (North Ke) to sail the long voyage; in the front, it is the scenery of BEAUME (North guest).
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