Sale: Another Brand That The Mall Is Trying To Build.

Hangzhou Tower men's wear sale 1-3 discount, intime department store West Lake men's special sale will be 50 yuan, the Hangzhou department store also launched the "sale of the whole minimum 9 yuan," the tempting information......

Recently, there are four smoke shops in major shopping malls. The reporters found that the word "special sale" is no longer a specific word in a specific period, and becomes the "normal" in our daily shopping. Correspondingly, Hangzhou merchants have opened up a fixed venue as a "special sale place" for the four seasons. Many businessmen have no doubt that the bigger and bigger sale is expected to become a profit growth point in the off-season sale of shopping malls.

Consumers: a few sales trips a year will get the basic needs of life, "shoes, bags, clothes..."

Anything can be bought at a special sale, and the price is substantial. A few special sales trips a year will help to meet basic needs. "

Yesterday, Zheng Da sister, who bought clothes at the special store on the 3 floor of Yintai West Lake store, picked eight clothes of big size and small seven in one breath.

Recently, reporters have gone through the special sales meeting of major shopping malls in Hangzhou City, and found that they were only limited to men's wear, women's wear, sports, children and other products on sale in the past years. Nowadays, there has been a trend of diversification: Men's shoes, knitwear, leather goods and bedclothes.

It can be said that the sales of clothing products in the mall can be found at the sale meeting.

Business: sale is another brand that the mall is trying to build. This year, the sale of the major shopping malls is becoming more and more focused on its image and characteristics. It is no longer a simple stack of several clothing brands.

A month ago, Xie Bai Gang opened 500 square meters of sale area in the A3 building. Shortly after the opening of the West Lake store, the 3 floor opened an extra large area of over 1000 square meters.

From July 31st to August 20th, the sale area of the four and five floors of the Hangzhou department store was 3000 square meters.

There are various indications that the sale place is becoming the focus of Hangzhou city's business marketing.

In addition, many shopping malls' "festival building campaign" began to extend to the special sale meeting, such as the leisure clothing theme of the Yintai store at Yintai department, Hangzhou Tower's theme of making children's products and leather goods, and the West Lake store of intime department store has now entered the fourth phase of gentleman Costume Theme.

Sun Jianfeng, director of Planning Department of Hangzhou department store, revealed that the "brand warehouse" on the first floor of the 100 South Tower is being renovated.

After the improvement and careful arrangement of hardware, we should build this 150 square meter site into a visual effect "very beautiful" and the elegant sale site.

Sale will become a business profit growth point. It is learnt that as the sale price of goods is very favorable, many good season goods will be sold at a very low discount, so many consumers will buy a dozen.

Some popular brands, such as BELLE shoes, ESPRIT, and so on, will also be snapped up.

In the case of hot sales, a shopping mall leader said that the sale of the mall brought good sales results.

"The sales situation is very good at present, which effectively replenish sales profit in the off-season."

An industry analysis shows that in August, this is the off-season sale of shopping malls. Apart from launching the lowest discount of spring and summer products, shopping malls are almost impossible to create attractive festival days to promote sales.

So sale has become one of the highlights of the shopping mall.

"We arrange different theme sales every week.

At present, there are many floors for special sale, almost every floor will be applied once a month.

A related official of Yintai Wulin store planning department told reporters that most of the brands are on sale now. A unified sale of the theme will surely bring a good performance increment to the Department and stimulate the overall sales performance of the floor.