Sales Skills Of Garment Salesmen

　　 clothing Salesperson's clothing skills: the psychological process of customers buying clothes

　 1, observe browsing.

Basically, it can be divided into two types:

Target customers: enter the store quickly, go straight to the theme, get to the point and ask for your favorite. clothes It is not very clear that there is the purpose of buying a commodity, but the clothes and colors that are specifically selected.

Idle customers: if there is no definite purchase purpose, clothes that are interested will also be purchased; wandering for the purpose of killing time, wandering around the mall to appreciate all kinds of clothes.

　 2. Attract attention. Guests find the clothes they are looking for, or the style and color of a garment attract guests.

　 3, induce Association. Lenovo's feeling of wearing this dress will soon generate excitement. "If I wear this skirt to the company tomorrow, my colleagues will be very compliment to me. It's great. I must try!" Deciding whether she will take further action. When our guests are interested in some of our clothes, we show her, touch and so on are the best ways to make her think better and more.

　　 4, generate desire. After good associations, there is a desire to possess. On the contrary, it is also frequent. We can successfully encourage her to try it on, which is the best way to arouse her desire for possession.

　　 5, comparative evaluation. The desire for possession does not mean immediate purchase. Guests will use experience, knowledge and so on to compare the clothes of different brands, and think and analyze their needs and styles, colors, quality and prices. Thinking and analysis are not necessarily rational but also irrational. At this stage, our clothing sales skills are to deal with the opposition and doubts about the clothes that she says.

　 6, decide to buy. After the contrast evaluation, the guests have confidence in our clothing, then they will buy the purchase action, and will lose confidence and give up the desire to buy.

　　 Clothing salesperson The best time to approach customers with clothing skills

Letting customers choose their products freely does not mean ignoring customers. Regardless of whether they ask or not, the key is that the shop assistants need to keep an appropriate distance from customers, follow their customers and observe customers. Once we find the opportunity, we will attack immediately. The best time:

1. when a customer looks at a product (expressing interest)

2. when customers suddenly stop, they say they see her at first sight.

3. when a customer looks carefully at a particular item (indicating that there is demand, he wants to buy it).

4. when the customer looks for the label, the label and the price (indicating interest, wants to know the brand, the price, the product ingredient).

5. when customers look at the product and look around again (indicating that they are looking for help from shopping guide)

6. when customers ask questions voluntarily (indicating customers need help or introduction)

　 Recommendation of sales techniques for garment salesmen

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation. When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods. Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

5, focus on commodities. When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments. When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

The sales skills of clothing salesmen are derived from practice and must be applied to practice. Therefore, if we want to improve our sales ability, we must always pay attention to learning and accumulate sales skills.