Lucheng Leather Industry Seeks Greater Room For Development

< p > Lucheng is one of the first thirteen large cities designated by the State Council. It is an important industrial city in North China and the largest industrial city in the Inner Mongolia Autonomous Region. It is an important national basic industrial base and the center of the global light rare earth industry.

Lucheng a href= "http://www.91se91.com/news/index_c.asp" > Leather > /a > fur and its products industry has a long history.

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< p > in recent years, under the influence of multiple factors such as economic environment, cost factors and internal and external needs, leather shoes industry, as a pillar industry of Lucheng's economy, has seen a downward trend since 2012. At present, accelerating pformation and upgrading has become an urgent requirement for industrial development.

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< p > in the face of severe situation, Lucheng Quality Supervision Bureau has achieved good results by focusing on revitalizing the overall situation of the real economy center, based on the quality supervision function, guiding enterprises to grasp quality, setting standards, creating brands, and taking quality and efficiency oriented development.

In early 2013, the "a" href= http://www.91se91.com/news/index_x.asp "shoes" /a "industrial zone" was awarded the honorary title of "Wenzhou high quality product production demonstration zone". In May this year, the "national famous brand creation demonstration zone" was completed.

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< p > < < a href= > http://www.91se91.com/news/index_p.asp > > Lucheng > /a > leather industry, Lucheng district mainly promotes the leather industry from three aspects of quality, standard and brand.

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< p > 1. Quality.

Based on quality, we strive to implement quality innovation projects.

Vigorously carry out the "thousand striving to create 10000 import" activities, organize leather shoes enterprises to participate in the excellence performance management mode on-site promotion meeting, lean production management mode Promotion Association, excellent enterprise performance management mode exchange activities.

We should give full play to the role of Kangnai group's quality management incubation base, carry out quality diagnosis activities and quality management training, and actively promote advanced quality management methods and experience.

After nearly two years of implementation, the quality management level of leather shoes enterprises across the region has improved significantly.

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< p > two, standard.

The standard is the starting point for the implementation of standard innovation projects.

Under the unified guidance of the Bureau, leather shoes enterprises take an active part in the revision and revision of standards, and actively adopt international standards and advanced foreign standards.

In the past two years, famous enterprises such as Kangnai group and giant one group have participated in the formulation of 1 international standards, 8 domestic standards, and 5 of them have assumed the first straw.

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< p > three, brand.

Take brand as the carrier, accelerate the implementation of brand innovation project.

Taking the implementation of the three projects of "famous enterprises, famous products and famous artists" as the starting point, we should thoroughly implement the brand strategy.

We should strengthen the cultivation of famous brand, and actively cultivate regional excellent products with strong innovation capability, outstanding comprehensive competitiveness and brand clustering.

We should further optimize the cultivation direction of famous brand in Zhejiang and give priority to supporting industrial products with independent intellectual property rights.

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