Analysis Of Problems Existing In Garment Enterprises In Mainland China

< p > < strong > mainland China < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the business world is facing four major problems at present and in the future: < /strong > /p >

< p > 1. Overall overcapacity, total supply is greater than total demand: clothing enterprises enter low threshold, less investment and fast construction of the whole supply chain, so it can form a large scale in a short time. After over ten years of rapid development, the overcapacity situation has obviously appeared. With the increase of consumption level, the garment industry has developed rapidly, and the total supply of clothing products has been far greater than the total demand.

Because the clothing market generally adopts the futures mode, the overcapacity has a lagging period, and now it is showing a serious situation.

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< p > two, the competition of homogenized products is very serious, and the profitability is seriously declining. After thirty years of development in product design, production, sales, brand and operation, the whole process, talents and resources have already been quite mature. Therefore, the replication of products is easy, and the homogenized products of similar brands occupy the market. Competition has led to a serious decline in the profitability of garment enterprises.

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< p > three, < a > market < /a > demand growth slows down, and the speed of enterprise development declines greatly. With the structural adjustment of the economic growth mode of China, the overall economic overcapacity has been solved, and the economic growth rate has been gradually lowered, which has affected the income growth of the people, has a certain impact on the clothing consumption market, and the growth of the market consumption demand has slowed down, and the speed of the development of the garment enterprises has slowed down greatly.

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< p > four, the development mode of garment enterprises can not meet the needs of market changes: after more than thirty years of development, garment enterprises have been in a stage of rapid development, so the development mode is single, and their response to market demand changes is low. When the market is saturated, there is no innovation mode to meet the changes of market demand, and enterprises are in a passive state of adjustment.

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< p > < strong > the individual problems of garment enterprises in mainland China include: < /strong > /p >

< p > > a > clothing enterprises < /a > do not really understand and meet the needs of consumers: clothing enterprises have been implementing the "order system" mode for a long time, forecasting market demand, rather than consumers' real needs, and do not have effective mechanism for consumers' understanding and satisfaction. Therefore, they can not achieve mass production and market orientation, but are oriented by distributors' demand, thus forming terminal VIP consumers' consumption decreasing year by year, and selling points forming a large number of stock products.

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< p > two, the upper and lower ends of the value chain of garment enterprises fail to achieve a win-win situation: in the course of development, the brand's own profitability has been fully protected by the apparel enterprises, but because of the influence of factors such as rent, staff salaries, product inventory, and the increase in production costs of suppliers and manufacturers, the total profit level has been declining and even losing operation, so the upper and lower value chains of enterprises have failed to achieve a win-win situation and seriously affect the continuous profitability of enterprises.

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< p > three, the innovation of garment enterprises is not enough, and their profitability is declining, losing competitiveness: in recent years, the cost of human resources, taxes, raw materials and other materials has been rising continuously, and the overall innovation level is not enough.

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< p > four, the integration of garment enterprises has not found a clear direction: in the case of blocked market sales, it failed to identify the focal points, did not have a clear understanding of the enterprise's own problems, and invested heavily in retail management to strengthen management and training, and failed to realize clearly that enterprise integration was integrated from the new positioning of the market, new product design, new product design, new supply chain innovation, Guan Daoxin integration, and new retail adjustment.

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< p > < strong > the reasons for the 50% eliminated enterprises in the next three years are: < /strong > /p >

< p > 1. The garment enterprises with too slow pformation in business mode have not changed their market orientation, pformed their business models and integrated supply chain in time, but simply reduced the scale and streamlined the clothing enterprises.

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< p > two, garment enterprises with fast pformation of business mode: according to market changes, new garment enterprises with new market positioning, new mode adjustment, and new supply chain integration, but with too fast speed, too big pace, and unable to keep up with the operation ability and level of garment enterprises.

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< p > three, supply chain breakage garment enterprises: due to the long-term coordination of strategic supply chain production system and supplier system, because of the decline in profitability, and stop factories, thereby affecting the normal development of clothing enterprises.

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< p > four, small scale, low-end clothing market enterprises: in the market competition, small scale, low and middle market demand for services, because of low risk resistance and weak competitiveness, these enterprises will face the risk of being eliminated by the market in the future development.

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< p > five, the mainland high-end brand clothing enterprises: with the mainland consumers' awareness of high-end brands, there will be a new concept of de brand for high priced brands. At the same time, high-end consumer groups will face huge competition in the market because of their income.

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