The Absence Of World-Class Design Masters Is The Root Cause Of The Passivity Of Chinese Clothing Products In The International Market.

China clothing How can fashion brands successfully enter the world's first class threshold? Is it possible for the Chinese apparel industry to produce several world-class fashion designers to drive Chinese fashion brands to the world? This is the most concerned issue of the Chinese apparel industry.

Chinese clothing Designer In an interview with our reporter, Ji Lin, director of the association and one of China's ten largest editions, said that from a professional perspective, China's clothing industry's design, version and technology need to learn from the international brand. "This kind of learning and training requires not only enterprises to invest money, but also government support and good social support environment."

　 Absence of design master

Ji Lin was interviewed by reporters at the 2013 Fashion Festival in Beijing clothing circle QQ group. The "QQ group of Beijing garment circles" has brought together many ambitious fashion designers, print masters and business owners in Beijing's clothing industry. Since its establishment for more than 5 years, its influence has gradually expanded and its scale has reached more than 800. The rules of the civil organization pay attention to the technical exchanges within the industry. For example, in exploring the way out for local fashion brands, they feel that they should pay attention to and speed up the promotion, research and development of professional technology and promote standardized production.

The founder and chief convener of the Beijing clothing circle QQ group believes that although China is already a large garment manufacturing country, it does not have a world-class brand and Design Guru. This is the root cause of the passivity of Chinese clothing products in the international market.

But in China Fashion Designer According to Ge Junkang, executive director of the association, clothing manufacturing is actually a systematic project. How to clearly understand the logic and rules is still a major issue facing China's clothing industry. Ge Junkang told reporters that although many large garment enterprises have established their own R & D teams, some technical problems related to plate making in the manufacturing process have not yet risen to a very high level to be recognized and understood. China is already the largest garment manufacturing country in the world, but if we only value the growth of sales of clothing products, the reputation of Chinese clothing brands will be hard to establish.

　 Advanced edition division is scarce.

At present, the China Fashion Designers Association is promoting the research and summary of the technology of plate making. Ge Junkang said: "plate making is directly related to the perfect embodiment of design effect." Ge Junkang believes that in the clothing industry, the advanced edition division is scarce resources, their experience is often difficult to copy, and the clothing institute does not have a version production specialty. Many of the graduates who majored in fashion design do not have the production technology and theoretical knowledge of the edition, and are often unable to design jobs and have to change careers. Because the modern clothing version has been cut from the plane to three-dimensional cutting, this cutting method not only fully expresses the beauty of the human body curve, but also makes the brand charm in the plate type fully reflected. The stylist also has a high price.

"The company that takes the designer or the edition teacher as the leader, relatively speaking, will have less detours." Jinli, one of China's ten largest editions, told reporters. Ji Lin believes that the international brand is the founder's 50 years, 100 years of accumulation of blood and local cultural accumulation, we must see these real things. The French make costumes as art, and the Italians make costumes as crafts. Americans dress as products, while many Chinese make clothes just as a tool to make money. But now, more and more entrepreneurs realize that they must invest money to send people to study abroad. We must pay attention to training outstanding edition teachers and focusing on production technology training. {page_break}

　 There's no way out.

Ji Lin believes that if Chinese enterprises only pursue short and fast, brand quality will never be improved. "International brand looks smart, beautiful and self-cultivation. Most domestic brands do not seem to be dressed. If the whole product is very large, the Chinese product may be designed with one point difference, the version is one point, the raw material is one point, the technology is one point, the sample is one point, the quality is one point, and the difference is more than half. Indeed, some international brands are produced in China, but their production is standardized and the production process is clear. The products coming out must be excellent high quality products. Chinese brand production format is not standard, all technical content is not reflected in the print, so in the production process, the design of the aura and cultural things may be completely lost.

Xu Jingxue, the design director of a fashion design company in Beijing, won the "best fashion ladies Award" of the 2013 Fashion Festival in Beijing fashion circle, and dressed herself in the fashion of white butterfly butterfly. She said that a good work should have a soul.

Ji Lin said that some of the major international brands have recently shown a tendency to become younger and more popular. They are doing subtraction, the fabric is not as high as the original quality, and the price has dropped a lot, which will bring great impact to China's domestic market. Many consumers will consider buying the second-class or three line products with the same price. The shrinking of exports has made the whole garment industry feel difficult, and both academics and industry are all looking forward to a change. However, the difficulty of change seems to be very large. What is the key to changing the export predicament of garment industry and changing the backward situation of Chinese clothing brand?

Jinli analysis said that while seeking to change, Chinese brands should still be based on their own culture. Many garment manufacturers are not clear about this location, and many enterprises are confused about it. A well positioned brand must sell well. Many companies like to catch up with the wind, but they do not necessarily connect with the overall image and product style of an enterprise. As the market continues to standardize, with the increasingly obvious market characteristics of many varieties and small batches, speculative business with volume will become more and more difficult. From a technical point of view, different versions of different groups, it is difficult to eat all over the world.

Jinli predicts that it will probably take ten years to make an international brand. In the next ten years, China's clothing brand is developing rapidly. We should realize our shortcomings and make efforts.