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Weng Rongdi: I Hope The Bank Will Bear Social Responsibilities Later.

2013/9/2 16:21:00 48

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Sha Sha Weng Rong Di Social Responsibility Clothing Industry

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 "our bank, when it is good, will lend you money when it is good; when it is bad, it will try hard to collect it. Indeed, I hope that banks will shoulder social responsibilities later. 
P: reporter: I think many people will ask you, what do you think of the present economic situation? /p >
 Weng Rongdi: we also predict that China's economy will be affected by the global financial crisis, but we never expected that it would be so great. However, judging from the current crisis situation, especially for private enterprises, we think it is a exercise, and it is also a test for our country. 
 of course, from the current financial environment, our country has also introduced a lot of supporting measures, such as interest rate adjustment, increasing credit intensity, and even a clear revitalization of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "industrial plan, which is encouraging for enterprises. But in general, these measures need to be put in place for some time. 
 the bank will also have a judgement on the current economic trend. Because banks are ultimately required to lend, banks will play a key role in judging the business and judging the industry. Obviously, for private enterprises, at present, diversified investment and unclear main businesses will be greatly affected by this round of economic downturn. And the main business development, brand awareness, independent innovation ability, resource management ability, high market share of the enterprise, the impact should still be small, may also be an opportunity. 
 but banks are still critical to the overall economic trend and the attitude of banks. Because the bank's function is blood transfusion. If the banks are not optimistic about the business and the banks do not support it, nothing can be done. 
 reporter: what do you see in < a href= "http://sjfzxm.com/news/index_p.asp > > Yiwu < /a >? /p >
 Weng Rongdi: the business in Yiwu is still very good. Usually I will have communication with them. Enterprises in Yiwu basically turn from trade to production, so their sensitivity to the market must be very strong. Like our product line, sometimes we need to change it three times a day. Some large enterprises in Yiwu also have the right to decide and speak in the market. 
 besides, these business owners are very dedicated. This is also crucial. Their factories are done by bit by bit, and of course he will take care of them. These companies shop in front of the factory, the boss receives customers during the day, and at night watches the machine, looks at the factory, looks at the management situation. In terms of professionalism, these entrepreneurs in Yiwu are good. 
 the sensitivity of the Yiwu government is also very strong. Some financial support measures have already come out. The leaders of the municipal government also went to Hangzhou to communicate with financial institutions including banks. In any case, the government is actively promoting the relationship between banks and enterprises. We call it the relationship between the three banks, the government and the enterprises. We also feel that the government is in a hurry to ensure GDP growth, and we must increase the bonded rate. 
 strong > reporter: when do you feel the external environment is deteriorating for you? /p >
 Weng Rongdi: in fact, from 2003 SARS, enterprises began to suffer. SARS did not produce during the whole month, but Yiwu's enterprises left their workers in factories. More than three thousand of our manufacturing workers remained at the factory. Later, there was a shortage of water and electricity. Then the rise in water and electricity costs. Then the wages rise, the price of raw materials rises, the appreciation of the renminbi, and the drawback of the export tax rebate. 
 think about the total profit of manufacturing industry. Enterprises have been very difficult all along. Macroeconomic regulation and control began later. 
In P, 2008, we really felt like we were spending the winter. Snow disaster, we can not transport goods; Wenchuan earthquake, it goes without saying, we all have to do our social responsibility, including the market is also affected; the Olympic Games should be said to be a good thing, but the visa of customers was affected; from January to September, the financial crisis came out. Before, bank interest rose faster. 
 it should be said that the profit of enterprises is not high, it should be said that it is very profitable. So the difficulty is not to say two days a day. We have to consider many problems for a long time. Of course, we should say that governments from central to local governments attach great importance to enterprises. {page_break} 
 .
 reporter: when did it enter a difficult period? /p >
 Weng Rongdi: of course it is harder and harder afterwards. From September 2008, banks began to collect loans and credit. On seeing some problems in Zhejiang, banks began to tighten their purse strings. 
 this is our view. Many people tend to be too long in the front line, too fast in development, deviate from the main business, and even enter some infrastructure projects. These projects can not be completed in two days or two years in a day. For example, infrastructure projects, starting from requisition of land, is a very long process. Maybe you have not yet started the project, bank loans have expired. 
 reporter: what is it? 
 Weng Rongdi: you go to investigate how many enterprises die. Some are often because banks are reluctant to lend money. When you are good, you will be forced to lend money. At the very beginning of a bank, the second soon followed. In this way, they will surely be killed. You should see more examples than me. 
, so I would like to say that banks should bear more social responsibilities in the future and really provide timely help for enterprises. Some banks thought that the money I collected now would be good enough. It does not take account of the fact that the money behind can not be collected, and the money of other banks can not be collected. It is the state that ends up losing. It thinks its millions of loans will be all right, but the company will have tens of millions of dollars in revenue every year. I once asked a financial system person, I say is more than 10000000 or more than 5000000. Ten million, you can receive ten million every year, and five million is your one-time five million. Is that right? 
 Second, we hope that there will be some innovation in finance. For example, in corporate bonds and other social a href= "http://sjfzxm.com/news/index_cj.as" > financing < /a >. Of course, a little better now, the small loan company has been able to get some capital to some enterprises that really need capital. 
 now, my feeling is that our local governments are also helpless at banks. All coordination mechanisms have little impact. 
 reporter: the bank and the government are the two systems. .
 Weng Rongdi: Yes. I don't know how to straighten out the system. But I think the most important thing is that banks should shoulder social responsibilities. It doesn't mean that you can bridge the bridge and drop the stone. Since this financial turmoil, we have seen some problems. 
 reporter: Yiwu listed companies are few. .
 Weng Rongdi: we are the first listed company in Yiwu private enterprise. The local companies in Yiwu are not big enough, they are light industrial products. Each company has different considerations. Like us, the brand has been doing for more than ten years, and the capital market has been organized for more than ten years. I am now the main sponsor of small loans. We are not just looking at the current micro credit, but the strategic development needs in the next five or ten years. 
 reporter: do you want to do finance? /p >
 Weng Rongdi: we should all have this idea. I am now a director of the Jinhua commercial bank. I think we can get more money in the future. For example, there is a bank. If we do it ourselves, we will certainly shoulder more social responsibilities. 
 strong > reporter: when did you begin to care about capital? /p >
 Weng Rongdi: we started in 1998. At that time, I wanted to go public with IPO, and later I chose to borrow the shell. Entering the capital market is not all for the entrepreneurs themselves. It will have a good impact on the brand, influence, extension of the product line, and governance structure. 
 to do well in the main business, and to restrain /p >
 "this is the best test for private enterprises. Especially warn you not to invest indiscriminately, do not look at the mountain high. Those who invest in the stock market, including those who pursue the so-called high profit industry, may now learn a lesson. {page_break} 
 .
 reporter: I see the history of Lusa, and you have always been very restrained. .
 Weng Rongdi: we have also done real estate. It was 2003, but from April 2004, we quit. At that time, the state also put forward macroeconomic regulation and control. Our judgement is that the industry should be a high-risk industry. We never entered again. Looking back now, or looking back in September 2008, we are very lucky. Of course, if we go to do it, we will certainly use our own funds instead of private funds. That's too risky. 
 reporter: if you can play chess like chess, can you still do this? After all, there will be a huge profit temptation. .
 Weng Rongdi: don't worry about no regret, no such choice. It should be said that we have always been very clear that no matter what extroverted investment, our main business will not change. We have done a lot in this respect in terms of brand establishment, expansion of main business, independent innovation, technological transformation, and introduction of foreign talents. We have always believed that we must be steady and there is no need to do anything risky. 
 now we are beginning to say that we are smart. People used to say that we were stupid. Our own brands were so good that you didn't do real estate. 
 reporter: when did you realize the importance of brand? /p >
 Weng Rongdi: to be practical and realistic, we have strong brand awareness before we start our company. 
 reporter: where does this consciousness come from? /p >
 Weng Rongdi: mainly from the investigation of foreign brands and their operation, including Coca-Cola, including Procter & Gamble. At that time, Vice Premier Wu Yi visited our company and said that from the quantity of products to the quality of products to the operation of brands, Chinese enterprises would have a future. China's transformation from foreign exchange earning into brand creation can form hundreds of thousands of world class brands, and China's economic growth is sustainable. Now relying on low-cost labor force, simply to help others processing, there is no future. 
 we registered the trademark in 1993, because the information technology was not so developed at that time. We went to Beijing to register all 42 major categories. Then we began to advertise in CCTV, starting in 1996 and 1997. To put it in a nasty way, almost all my profits have been invested in brand building. 
 strong > reporter: this brand consciousness seems to be very few in Yiwu's companies. .
 Weng Rongdi: This is easy to talk about and difficult to do. After all, cash is taken out. 
 your media should make some more appeals to the development of enterprises. Only with the development of enterprises can we solve the problem of employment and solve the problem of employment. Moreover, the global competition is actually the competition of the state. That's my view. 
 reporter: is the impact of the overseas market of Lour Sha obvious? /p >
 Weng Rongdi: the overseas and domestic market of Lour Sha is basically 46. 
P, overseas market, we can do that. First, the capability of independent innovation over the years. The two is the quality of products and the stability of the company. The buyers are also looking at Chinese companies. They are also looking at which company is not working. 
"P > our exports, one is the export of its own brand, the other is the purchase of the other party's brand, but our buyer's brand is relatively high-end. These brands can be negotiated with me. Indeed, the renminbi has appreciated. Indeed, the export tax rebate policy has changed. I can negotiate with it for good reasons. So over the past few years, the export scale has increased. We are very frank with our customers and we can show them the cost. 
 like the previous WAL-MART incident, we are not targeting WAL-MART. We are targeting global buyers. First of all, we must not do it below cost; then we must make products with high added value. 
 reporter: is WAL-MART event a turning point, extending to high added value? /p >
 Weng Rongdi: that's for sure. China did not wear nylon stockings five years ago. You take the order is nylon, then the low end products, my workers wages, raw material costs are rising, the cost is certainly not done. This is not for WAL-MART, but for global buyers. It is also related to the positioning of our own company. {page_break} 
 .
 reporter: what do you think of the current plight of the OEM company? /p >
 Weng Rongdi: it's very simple. Pure processing, no core brand, no core technology, including enterprises are pure foreign trade type. In addition, buyers of the other side are also facing financial crisis. Orders will not come. Some even heard that the order came, but the manufacturer could not sustain it, and the boss ran away. 
P: reporter: do you have such anxiety? The industry itself is not big cake, and the competition is fierce. .
 Weng Rongdi: This is not anxiety. This is how we should face it. In our industry, the scale of fixed assets investment is very large, so the net profit is very small. If you want to go in again, you need to bring a lot of money in. 
 and we always say that there are only sunset products and no sunset industry. We ourselves are getting stronger and stronger. 
 strong > reporter: but a lot of industries seem to have higher profits. .
 Weng Rongdi: he who climbs high falls heavily. We do this, do not die... Ha-ha. 
 reporter: what is your personal social circle? /p >
 Weng Rongdi: we don't have any special social occasions. Mainly factories. Then listen to the class. Mainly in the enterprise. It will not deliberately participate in any activities. 
 reporter: you have been in business for fourteen years, and have you had any hard times? /p >
 Weng Rongdi: of course, there will be setbacks in the process of doing business. But I have never felt a deep setback. What do you mean by the current financial crisis? This is the best test for private enterprises. Especially warn you not to invest indiscriminately, do not look at the mountain high. Those who invest in the stock market, including those pursuing the so-called high profit industry, may now learn a lesson. So, I have some things to think clearly. Don't do it today, do it tomorrow. 
Less sensitive than P. We should do something that the government is interested in. You really have to invest and invest in your own capital. Of course, I still think that infrastructure should be invested by the government, railways and highways. This is not your investment. Let me say, you can't solve the problem of roadside saplings. 
 the outside world sees only the successful side of entrepreneurs, laughing and laughing. But their hearts may be very painful. For example, the steel industry has high profits and many people want to do so. But when prices were good, iron ore prices rose, and steel prices fell when the market was bad. 
 reporter: what do you think of corporate social responsibility, especially after the milk powder incident? /p >
 Weng Rong Di: I also have this view that enterprises should shoulder social responsibilities. What the hell did it do? - Sanlu seemed to be a state-owned enterprise. 
 government cares much about private enterprises. In fact, entrepreneurs are like children. If you give him a little encouragement, he will work hard. But excessive social welfare will raise a group of lazy people. This is not desirable. We hope the government can consider it. Of course, there must be basic benefits. 
 I often go outside. I am not optimistic about some European countries. There is no passion in life. Finally, a group of idlers are raised. The sky will drop pie, do not go to work, still have a salary, why do we have to work? Even the real wages can be less than a laid-off worker, so you say, who is willing to go to work? Chinese people still have to work hard, frugal family. This is our advantage.