Bao Can Plan To Build 40 Innovative Shopping Centers In Five Years.

< p > Bao Neng group recently announced that it plans to build 40 innovative shopping centers in five years, with a total investment of 120 billion yuan, and the proportion of commercial real estate development in the future will be adjusted to nearly 50%.

Zhang Chunhao, general manager of Bao Nan Business Management Co., Ltd. emphasizes that for the new commercial complex, the shopping center will be unified and self-contained.

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< p > He Qianru, director of the National Research Center of the United Nations property, said that at present, the major developers are laying out commercial real estate, and the speed of expansion is accelerating.

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Wu Yonggang, vice president of Bao Energy Investment Group Co., Ltd., said that as of 2013, the business of P has been distributed in 28 cities in Shenzhen, Beijing, Shanghai, Urumqi, Guilin, Ganzhou and other 123 cities. Currently, 15 commercial projects are being developed and constructed, with a total area of 10 million square meters, with a total investment of more than 50 billion yuan.

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< p > for 5 years invested 1200 of the total investment, Zhang Chunhao said that commercial real estate can not rely on the operation of the project itself to develop funds, and at present, China's REITs (real estate trust investment fund) environment is weak, shopping centers will certainly need the group itself to provide a lot of money.

Specifically, the financial, comprehensive property and logistics sectors of Bao Neng group are the sources of capital for the business. The group's own commercial assets can also bring some cash flow. In addition, the new projects in the next 5 years will be commercial complexes, and the sale of residential and commercial sections will also bring the cash source of rolling development.

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< p > industry insiders believe that Bao Neng group considers the fierce expansion of commercial real estate, or has the desire to package commercial real estate for REITs. Zhang Chunhao told reporters that through the REITs packaging and listing, of course, a higher bargaining price can be obtained. However, there is no listing plan at present, and the group is still relatively stable.

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< p > Zhang Chunhao said that the part of Bao's shopping center insisted on being 100 percent self-supporting, but the proportion of each complex would be different.

For example, the rising proportion of cities and towns in the form of satellite towns is not too high.

She believes that the operation of the commercial complex will inevitably use some means of balancing cash flow, and the sales section of the commercial street is not ruled out.

But the vast majority of hotels and super high-rise are owned by themselves.

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< p > Zhang Chunhao thinks that as the latter, Bao can expand the concept of shopping center from shopping to making friends, leisure and so on.

Compared with Wanda's rapid replication mode, Bao can pay more attention to "experience" to increase user stickiness.

At present, the proportion of retail business represented by department stores can reach 70%~80%, while that of Bao can be more than 70%, or even higher, in the form of experiential business, including catering and entertainment, oceanarium, performing hall, ecological farm and high-end health club.

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< p > He Qianru analysis. At present, the commercial property location of Bao can is quite unique. Taking the new Shenzhen Bao Ning Tai Gu Cheng as an example, the whole shopping center takes the ocean as the theme while Shenzhen lacks the theme shopping center.

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< p > in addition, compared with the expansion rate of Huarun the Mixc, the planning expansion speed of Bao can be astonishing. The company said that the number of new commercial complexes will reach 8 to 10 per year.

He Qianru believes that such a rapid increase in commercial real estate is also a consideration for grabbing the market.

At the same time, she said, many enterprises now think of a piece of commercial real estate, but the market can not digest the huge office and shopping center rapidly. In the fierce competition, if the project lacks characteristics, quality is mediocre, and investment is not enough, it will directly affect the sale of complex residential and apartment, which will cause great pressure on the enterprise capital chain.

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