Fujian Men's Clothing Group To Accelerate The Transition From "Leisure" To "Fashion"

Less than P, just over August, Fujian men's men's wear held a new spring and summer conference in 2014. In the first half of this year, under the general downturn of a href= "http://www.91se91.com/news/index_c.asp" > men's clothing industry < /a >, under the guidance of the strategic transformation of "wholesale" to "retail", all enterprises at the ordering meeting put forward a comprehensive business transformation around the theme of intensive farming, namely, "retail". It is noteworthy that in this round of deep adjustment, the "product" has completely replaced the "terminal", becoming the focus of the industry's most attention. In the increasingly individualized consumer market, Fujian Style Men's clothing, once labeled "business and leisure", has also been transformed into fashion in the new product of this season. It tries to speed up the transformation of its own "DNA" to cope with the market attack of the two major sections of fashion casual men's clothing and international fast fashion brand. < /p >
< p > < strong > the group speed up from "leisure" to "fashion" transformation < /strong > < /p >.
< p > > a href= "http://www.91se91.com/news/" > business men's wear < /a >, not only formal dress or leisure, but also can be very fashionable. Looking at this season's order, Fujian business menswear is accelerating the transition from "leisure" to "fashion". < /p >
< p > Mr. Hong Lao acts as Chao man < /p >.
< p > sail < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, nine pants, a fashionable Chinese coat, with a pair of black frame glasses... This fashion hero is not Jet Li, but the famous seven card master Hong Zhaoshe. In the face of the current downturn in the market environment, the low-key Hongzhao set up this time not only in a fashionable fashion male appearance high profile appearance, causing thousands of dealers and shopkeeper on the scene exclaimed. In order to demonstrate the new fashion products, he even disregarded the "image" in public, stripped his trousers and performed the show. < /p >
< p > this rare scene took place at the Qipai 2014 spring summer new product ordering meeting held at Xiang Lu Hotel in Xiamen in August 18th. In the order, seven cards officially launched the concept of green fashion for the future and the brand new Chinese fashion theme. Hong Chao also demonstrated the new seven day seven series of men's exclusive products and tried hard to sell them to the distributors and agents at the scene. < /p >
< p > coincidentally, in the same hotel, 12 days later, hung Zhao's second brother and Hong Zhao Ming who had been out of the public eye for some time were in the face of the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry's bleak year, and at the age of 79, at the 2014 spring tyrant men's spring and summer new product conference. In order to call on distributors across the country to tide over difficulties. < /p >
< p > < strong > business men's clothing collectively turn to "Chao" < /strong > < /p >.
In the past more than 10 years, Fujian men's Menswear, with the innovative concept of business and leisure, has caught the consumer groups after 60 and 70, and has established its own school in China's men's wear industry in one fell swoop. P However, in recent three years, with the rise of consumer groups after 80 and 1990s, business men's wear has begun to go downhill in the face of increasingly personalized consumer market. As a result, making their clothing more fashionable genes has become a bright spot for the new men's clothing in Fujian Province next spring and summer. Hong Zhaoming and his brother, who are old enough to be in the mountains, are willing to be old men. < /p >
Less than P, it is worth noting that the "jacket expert" strong man's clothing, known as the classic style and exquisite workmanship, has been boldly and substantially increased the proportion of Fashion Business Series in the 2014 spring and summer new products, taking the theme of "Italy business travel" as the theme. The 61 year old hung Zhao, who was at the ordering day, seemed to be declaring that he would not be old and the cards would not be old. < /p >
< p > > as another representative brand of "a href=" http://www.91se91.com "Min" men's wear > /a >, the bird of fortune men's clothing was launched last week under the leadership of "lucky bird Chinese gentleman ambassador" movie star Lu Yi. < /p >
< p > for the birds of fortune, this time through the spokesperson to carry out the "Chinese gentleman" brand positioning of the deep transmission, on the other hand, constantly in the product development, style design, bring forth new ideas, and introduce products suitable for "Chinese gentlemen". It is reported that for the 2014 spring and summer products, the rich bird men's clothing will carry out a series of product form integration, making business life, fashion leisure, formal dress three items more unique. According to Ye Zilong, a target= "_blank" href= "http://www.91se91.com/", designer, < /a >, the 2014 new products of spring and summer have inherited the classic style of the past, and boldly innovate the style, fabric and color to better suit the trend of the former fashion. < /p >
< p > seven wolves also revealed in the 2013 semi annual report that in view of the serious homogenization in the current industry, the company continued to optimize the plate and technology. At the same time, we should increase the promotion of product "DNA" products and other key promotional products, and increase product differentiation. < /p >
< p > < strong > the rise of advanced customization < /strong > < /p >
< p > the "first lady" effect has also led to the passion of China's original a href= "http://www.91se91.com" > clothing brand < /a >. < /p >
In the field of "P >, seven wolves undoubtedly walk in the forefront of men's clothing in Fujian. This year, the seven wolves joined hands with the Chinese delegation to take part in the Universiade. Through the low-key and high-quality custom tailored apparel series, the seven wolves joined the Chinese delegation to show the fashion of Chinese delegation and the charm of Chinese clothing brand on the world competitive stage, effectively enhancing the experience and reputation of the company's products. < /p >
< p > "Jin Biao" is a high-end product line that has been stored for a long time. We define the gold standard as the high-end brand representing Chinese fashion. From the development and production of products, the most advanced technology in the world is to create a brand that belongs to the Chinese people who can compete with the world's luxury brands. " Hong Zhaoshe said that the gold standard will be launched this autumn and winter. It will take the advanced custom route. It is the pronoun of Chinese formal dress. It has the quality of international luxury goods and the price of domestic high-end products. In the second half of this year, stores will be opened in the first tier cities of Beijing, Shanghai and Shenzhen. Fu Fu bird men's clothing next year will also launch high-end offices in some of the first tier cities, with limited concept funds to occupy the high-end market. "High-end products are mainly aimed at enhancing the image of shops, stimulating store performance and increasing profits. In the past, many of our stores were short of high-end products. Zhu Qun Po, director of sales channel of fortune bird Menswear, explained. < /p >
< p > < strong > test water new selection of goods, group goods mode < /strong > < /p >
< p > accelerate the implanting of more fashionable genes for products. Meanwhile, Fujian men's men's clothing is also testing the new mode of selecting goods and assembling goods, hoping to improve the accuracy of ordering and reduce the future stock cost. < /p >
< p > group cargo mode rise < /p >
< p > the last three years are the turning point of the slowdown in the apparel industry and the reshuffle of the industry. Next, clothing brands also need to face the external environment of weak consumption and fierce competition. Faced with such an objective environment, Hong Huihuang, President of this season's ordering club, told reporters that the innovation of the management mode of the rich man's men's clothing is about three dimensions, including products, channels and teams. < /p >
< p > in the product innovation, Fu Fu bird men's wear puts forward several landing points, including grasping the core of the product, the 33 principles of the product, the innovation of the goods on the wave band and the ordering mode. Different from the past, this order will enable men of fortune bird to order from single product to combined order, upgrade from using PAD order to IPAD order. "These two reforms will help scientific ordering and strengthen the ordering mode of serialization and combination concept. A reasonable order can raise sales by at least 20% and inventory by 10%. " Hong Huihuang said, "product mix promotion will help improve matching rate, joint rate and improve sales performance." < /p >
< p > > a href= "http://www.91se91.com" > riches and birds men's wear > /a > also launched the key promotion of "combination", and the planning personnel explained to the dealer one by one at the scene: which ones will sell well in the future, which are popular colors, how the shape is, and how to form consumption habits. The integration of product form, from the original life, leisure, fashion, leisure, business casual and formal dress, into three new forms: business life, fashion life and formal dress three forms. "This order is mainly from the single product to the life form of order, with the order, each exhibition hall in the middle has a complete set of matching effect." Zhu Qunbo, director of the sales channel Department of rich birds men's clothing, said that the main purpose of product mix promotion is to facilitate the combination of terminal products, which is conducive to improving the matching rate and associated rate, improving sales performance and reducing inventory rate. < /p >
Less than P, similarly, the layout of the company is no longer a stock of all stores. "We have more than 3000 stores throughout the country, in accordance with the different channels, to carry out different policies, so that their products are differentiated, adapt to different channels of consumer groups, enhance the performance of single store." Chen Hongsheng, director of marketing company, told reporters. < /p >
< p > "should say," a href= "http://www.91se91.com" > clothing enterprise < /a > the era of extensive expansion has ended. We all used the wholesale mode to sell our products wholesale to distributors. Now we attach great importance to the management of distributors, and introduce commodity planning and guidance to strengthen the concept of distribution. Zhang Fasong, a marketing expert familiar with the clothing industry in Quanzhou, said. < /p >
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< p > < strong > forming a buyer team becomes the trend < /strong > < /p >.
< p > this order meeting, the first time the seven cards launched the concept of "main push", that is, black label 30, purple standard 20, red label 10. "The main push is not optional. It is a fashion forecast made by our 47 national buyer teams in the 2014 round of the third round of elimination." It is worth mentioning that during the seven card ordering period, these buyers also came out one by one, making suggestions for seven card agents to scientifically select goods. < /p >
< p > it is noteworthy that the seven wolves also set up the "commodity buyer Advisory Committee", selecting excellent buyers nationwide, participating in the screening of samples and ensuring the merchantability of commodities. < /p >
< p > l'lun has a large design team of one or two hundred people, and has gathered excellent designers of international brands such as Armani and QUESS. At the same time, these designers of different nationalities are divided into different design teams, some focus on cowboy series, others specialize in high-end products, so the products will be more competitive. "Actually, what we sell to consumers is not only products themselves, but a way of life with spiritual connotation and aesthetic enjoyment." In the view of President Wang Liangxing, "a href=" http://www.91se91.com "Min" men's wear < /a > must have its own style. The product should have its own DNA. It needs to introduce advanced design concepts and excellent creative talents at home and abroad, and make these advanced design ideas for local enterprises to enhance the development level of Jinjiang brand. < /p >