The Development Of Fierce Street Clothing Shops Is Worrying.

< p > more than 3 p.m. on weekends, on the dawn Road, a a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the shop was empty, and the clerk counted the passers-by in a boring way.

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< p > "business is really hard to do. The turnover of a day can not even cost."

The main shop is crisp with a rag to wipe the glass door. "I guess I will eat duck eggs today."

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< p > in recent years, the more intense the electricity price war, the more and more sad days for street stores.

Recently, reporters visited dawning Road, Wulin Road, Xinhua Road and other Hangzhou women's clothing store concentrated commercial street, found that many small shops run yellow lights......

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< p > dawning road ladies wear street hard day < /p >

< p > or turn off or turn this year, there are 12 less than /p.

< p > 2 p.m., in the first section of Shuguang Road, just over 50 meters away, the reporters counted, and 4 of them took the rolling gate.

From Pao road to Huanglong Hotel, there are many brands of "shop pfer".

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< p > Hangzhou West Lake industrial and commercial sub Bureau has provided such a set of data to reporters. So far this year, 9 clothing stores have been canceled and 3 have been pferred to the clothing stores in Shuguang Road. In the same period last year, the number of cancellation was 5 and 2 were pferred.

Before the first floor of the street wall breaking shop opened shop, creating a lot of busy commercial street.

But at the moment, there are not enough space for basic commercial streets to break open the walls.

"Like dawning Road, they are all open at the bottom of the wall, and there are no new walls."

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< p > > on the Wulin Road, 20 shops in the middle section of the lion tiger Bridge Road to the stadium road, there are four or five shops outside the gate of the "Wang shop pfer", "shop rental" brand.

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A shopkeeper selling imported food told Xinhua that the annual rent of the 30 square meter shop is about 100000 yuan, and the turnover of a month can not be returned to the cost. "Fortunately, there is also a home shop open, which can make up for the physical store." P

She said.

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< p > "big promotion", "full court 30 yuan", "comparable to the price of Taobao"...

Street clothing stores have offered big promotional cards, but they do not seem to be able to buy consumers' hearts.

A reporter visited a clothing store, and most of the shops were seldom pushed in.

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< p > "I feel myself trapped in it."

Wang Cheng, who has been doing clothing business for more than 7 years, told reporters that his shop had not opened for two days.

"Remember that 3 years ago, we could still make a 1000 yuan business every day, but it plummeted from last year, with an average turnover of only 200 yuan per day."

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< p > online shopping spoils customers, < /p >

< p > novice shopkeeper is very helpless < /p >.

In P's interview, many shopkeepers sighed that online shopping had a great impact on them.

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Miss P, who is working hard from Hubei to Hangzhou, is the boss of the "Sweetie" women's clothing store on Dawning road. In March this year, she pferred from others to a shop, but her mood was more and more anxious for 5 months.

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< p > "at that time, the price of shops was quite high."

Liu Xiaojie said, the annual rent of 80 thousand yuan, there is not a few pfer fees.

Always thought that the Hangzhou women's clothing business is easy to do, but the store opened, only to discover the fact and the original idea gap is very big.

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< p > she mentioned one thing. That day, a little girl came into the shop and looked at a jacket. After trying it on, she thought it was pretty good.

Asking price is 200 yuan.

As soon as the little girl heard it, she put down the < a target= "_blank" href= "http://www.91se91.com/" > the clothes < /a > said, "it's too expensive. I saw almost the same on the Internet, and no one else was there in 100."

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< p > "customers have to look at the material."

Miss Liu Tucao, now many guests are spoiled by online shopping, more than 100 yuan "feel very expensive".

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< p > now, the shop turnover is only a few thousand yuan per month. On average, only a few clothes can be sold every day.

"Every month is losing."

Miss Liu finally could not bear the pressure, hanging out the "shop pfer" sign, "there are very few people who want to take over."

She said, after asking, the signboards for the "pfer" of the next store were hung for 1 years, and did not turn out.

"If I can't turn around, I plan to switch to milk tea or snack bar."

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< p > Wulin Road shop owner is very worried. < /p >

< p > more than 10 years have also been withdrawn from < /p >.

< p > "I really have feelings for Wulin Road. I still want to rent the storefront to make clothes and accessories."

The reporter contacted Zhong Si, who was stationed in Wulin Road more than 10 years ago, and is now worried about the pfer of the store.

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< p > talking about the Wulin Road in the year, she said that shops were very popular at that time, and anyone thought of setting up shop here. The pfer fee was also very high. "I remember that in 2004, at the junction of Wulin Road and Feng Jie Road, a store pfer fee was opened to 1 million yuan."

At that time, everyone felt that women's clothes were doing well and rushed in.

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< p > she belonged to a rapid retreat. In the past few years, she changed her business and rented the store to another clothing business.

Some time ago, the other side told her that it would be difficult to do business if it was no longer renewed.

"Shop pfer fee is not ready, so this should be a good shot."

She said that this year the rental market has also dropped a little.

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< p > "the environment is bad, the consumer group has changed."

Zhong Si Tucao said, now "80" and "90 after" are accustomed to online shopping, they will also visit shops? "Many young people are abandonment consumption, online buy 100 yuan less clothes, wear this season, next time to clean up the new."

Such "fast consumption" also makes them prefer online shopping.

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< p > the number of people looking for clothing shops is less than /p.

< p > "women Street" rent price is good, discuss < /p >.

< p > shops and industries are most responsive in the intermediary market.

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< p > "the recession in the clothing industry is obvious."

I love my commercial real estate department manager Mei Zhenzhen told reporters, probably from the beginning of this year, there will be signs, "clothing industry to make a lot of good shops out."

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< p > shops are to be rented for pfer, but the market is cold.

"There should be fewer customers for women's clothing business."

Mei Zhenzhen said that in the past, there were always three or four clothing brands in the shop looking for the storefront every month, but this year there will be only one customer in a month, most of which are "zero eggs".

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< p > this kind of cold and cheerless also affects the rental of the shops. The price of the original Wulin Road shop is very strong, and now it becomes "good to talk".

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< p > the "pfer fee" that had caused many family members to take a headache has now changed quietly.

Because many of the clothing shops in the "pfer" no fruit, until the end of the lease, returned to the landlord.

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< p > Mei Zhenzhen believes that if there are no other promising industries to take over the shops in the downturn of the clothing industry, the rental of the shops will probably continue to decline, and the shops like Wulin Road may also be reduced to 15 yuan per square metre in the future.

Investors may continue to wait and see.

"Although there are many restaurants at the moment, many shops have restrictions on catering, and most of them are now making clothing shops, which can not be turned into restaurants."

Mei Zhenzhen suggested that investors should have a clear answer when they rent shops.

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< p > intermediary company disclosed: Although there are a lot of shops hanging up for rent like Wulin Road, the leasing market of urban shops is not very active.

From the industry perspective, under the influence of the economic environment, Hangzhou's "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "," hairdressing "and" food chain "industry have contracted, and the demand for rental shops has been reduced. In comparison, the demand for restaurants and fast food shops is more prosperous, generally concentrated in the small area shops of 30~80 square meters; and from the supply situation of the shops, there are more rental shops on Wulin Road, Feng Qi Road and Shuguang Road.

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