Tibet Enterprises Focus On Promoting Excellent Brand Products In All Parts Of China

< p > the International Fair of consumer goods held in Bermingham, the second largest city in the United Kingdom, is divided into two parts in spring and autumn. It is the largest retail purchasing trade exhibition in the UK and the world's leading consumer goods and crafts trade fair.

The autumn exhibition will be held on 1-4 September. The traditional European exhibitors will discuss the spring / summer trend in 2014 and the long-term development trend of the industry in addition to negotiating orders.

The "China brand merchandise Europe Exhibition" is the only "exhibition exhibition" of the Autumn International Consumer Goods Fair in Bermingham. It is sponsored by the Ministry of Commerce jointly with some local governments and focuses on promoting outstanding brand products in all parts of China.

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"P", according to Zhu Yong, director of the Ministry of foreign trade of the Ministry of Commerce, the exhibition was co sponsored by the Ministry of Commerce and the government of Zhejiang and Fujian. There were 133 outstanding local enterprises participating in the exhibition.

Among them, there were 11 enterprises exhibiting in previous years, most of which were new faces at this exhibition.

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< p > in the 11 exhibition areas, Chinese enterprises are mainly concentrated in fifth districts. The exhibits include kitchenware, household goods, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing, luggage, toys, gifts, stationery, gardening supplies and small household appliances.

"The European exhibition has been held for 10 sessions, and has become an important window for European consumers to understand China's high-quality goods and brands, and an effective way to enhance bilateral economic and trade exchanges."

Zhu Yong said.

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In order to help Chinese brands go abroad and increase their popularity overseas, the Ministry of Commerce has also organized the "China brand merchandise Americas Exhibition", which has run for 11 sessions and has held the "China brand merchandise Africa Exhibition" in Tanzania since last year. "P >"

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< p > Zhu Yong mentioned in particular that there are 281 export-oriented commodity markets in China. These markets have become an important platform for producers and sellers to provide all kinds of commodity information and trading to foreign buyers. The Ministry of Commerce attaches great importance to it. Last year, Yiwu Small Commodity City, Jiangsu city bridge, Zhejiang Haining < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > City were selected as the focus of the domestic and foreign trade combined commodity market, and these three markets are also the brands that we hope to recommend to European merchants.

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< p > it is worth mentioning that 4 enterprises from Tibet made their debut in this exhibition.

Zhou Hui, deputy director of the Commerce Department of Tibet autonomous region, told our reporter that these 4 enterprises have unique charm in their respective industries. Among them, "y. min Ba", which produces Tibetan incense, has been handed over for more than 300 years. Now it has opened stores in Spain and Holland. The wool hand-made carpet brand "Gang Jian", yak leather brand "Ya ha" and cashmere products "Jin hada" also have certain popularity and unique product advantages in the world. They hope to come out to open their eyes and understand the development ideas of the same industry, and also hope to find suitable local agents and partners to pave the way for the development of the brand overseas.

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< p > because the products are very popular in the Japanese market, Feng Junhai, general manager of Jin hada, is confident of developing business in Europe. "Our products have strong competitiveness in terms of quality, technology, design and price, and have the ability to enter the European market with their own brands."

All day, he was there to welcome the British merchants, he said.

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< p > Guizhou enterprises are also appearing for the first time at the Bermingham exhibition.

According to Ma, manager of the advertising and exhibition company of Guizhou Province, the exhibitors of Guizhou enterprises win the favor of exhibitors with strong ethnic minority and regional characteristics.

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< p > Huang Wei is chief technology officer of Guizhou Cassia grass organic tea company. He told this newspaper that the company is planning the overseas market strategy, and Britain has tea drinking customs. Therefore, he hopes to take the lead in the UK to make breakthroughs and go to America and Africa next time. This time, we hope to find an agent with the strength and real love of tea. At present, we have found several intentional partners. However, the feedback from this exhibition is that the tea market in the UK tends to be more popular and civilian consumption, so we will adjust the idea of breaking into the British market with more than mid-range tea.

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< p > Tianjin seagull watch Technology Co., Ltd. is also the first time in the UK to participate in the exhibition. However, Ma Ning, Minister of international trade of the company, is slightly pessimistic about the European market. He believes that in terms of the industry, China's brand awareness is not enough, and the local market itself still has certain discrimination against Asian commodities. Therefore, although the technology, quality and appearance have reached the world's advanced level, brand recognition still needs a process.

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< p > "we are pushing forward the Southeast Asian and Hong Kong, Macao and Taiwan markets, and there is no way to target the developed markets."

He said.

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