The Future Of China'S Outdoor Industry Boosters Is Still Vast.

< p > for the outdoor industry, the view of Korean President is that although the growth rate has slowed down a bit, the trend of growth has not changed.

In the current big economic environment is not active, the outdoor industry has the problems of rising costs, intensifying competition, homogenization, increasing inventory and so on. However, none of these has prevented the rapid development of outdoor industry. According to our prediction, in the future market stability, the outdoor market will still develop at a higher rate of growth, that is, we say that the rapid development period, and after 2020, the industry scale will reach more than 100 billion, it can be said that the future of China's outdoor industry is still vast.

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< p > when it comes to COCA, the Korean President became excited. For short, COCA's China a target= "_blank" href= "http://www.91se91.com/" > textile > /a > commodity Association outdoor products branch was a non-profit national industry organization approved by the Ministry of civil affairs in 2007 and established by the government.

Serving as the root, self-discipline as the foundation, communication and coordination, condensing the industry and boosting development are the working principles of COCA.

The establishment of COCA is aimed at giving play to the bridge and link between the government and enterprises, insisting on serving the industry, safeguarding the legitimate rights and interests of the member enterprises, promoting the healthy development of the industry and enterprises as a service, and building a platform that can promote the development of China's outdoor products market.

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< p > in the provision of advisory services for members, COCA released the annual survey report on China outdoor products market for 6 consecutive years in 2007, and has now become a yardstick research data for measuring the development of the industry in -2013.

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In the field of industry activities, COCA leads the Salt Lake City outdoor exhibition, organizes its members to attend the Taipei Taipei fabric exhibition and other exhibitions, and has established close ties with the International Outdoor Association of the US OIA and Nordic SOG and so on. P

At the annual ispochina exhibition, outdoor forums and other activities are held to create a more perfect platform for the outdoor industry and provide better services for the members of the association.

In addition, COCA organized various forms of communication activities.

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Members of < p > COCA include brand dealers, distributors, fabric suppliers, media and exhibition organizations in the Chinese outdoor industry. They cover all aspects of China's outdoor chain, and have the ability and strength to contribute to the healthy development of the industry.

About 50 now.

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< p > COCA takes service as the root, self-discipline as the basis, communication and coordination, condensing the industry and boosting development as the working principle. While continuing to carry out the current work, it also adds new meaningful projects to the outdoor industry, and continues to enhance the influence of the industry. It intends to build COCA into a booster for China's outdoor industry in the next few years.

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< p > first, internal organization construction. COCA set up an expert committee to serve the outdoor enterprises more effectively and promote the healthy development of the industry.

Experts committee members from the government, universities, industry, society, media and other professionals from all walks of life can jointly explore some problems that some member enterprises are unable to solve, better serve member enterprises and promote the development of the industry.

We will also set up specialized agencies according to the needs of the industry according to the needs of the industry, providing specialized consultation and services for enterprises, brands, and the problems facing the development of the industry.

In addition, an important task of industry associations is to give play to the role of government and enterprises in communicating bridges and ties. We have been doing this, for example, setting up standards for industries, reflecting and appealed by the government to support industries, etc.

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< p > although the outdoor products market is thriving, but due to the environment of the Chinese market, the outdoor products market has exposed many problems in the development. The development of the brand is not good enough, and the quality of products is not standardized. It makes it difficult for consumers to distinguish the quality of the products when purchasing the goods. The abuse of the concept makes the outdoor brand's fairness in the market competition questioned.

The demand for product standards in the field of outdoor products is becoming increasingly urgent. Both brands and consumers have strong voices.

In order to standardize the outdoor products market, COCA has been working on drafting a set of perfect and enforceable outdoor products industry standards since 2009.

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< p > 2011, COCA worked with China Industrial Textile Industry Association, starting from the current outdoors products with the largest sales volume, high technology content and consumers' biggest objection clothing products, ready to draft the standard of the outfit industry in the first place. After 3 or 5 years of gradual completion, a complete set of outdoor products industry standards were finally formed, so as to establish a standard for the outdoor goods market with good and bad intermingled, and further promote the development of China's outdoor industry in the right direction.

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< p > COCA is a bridge, a link, and a small force to promote the development of the outdoor industry.

This is the voice of President Han, and also the voice of COCA.

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