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European And American Markets Are Picking Up, And Companies Are Picking Up "Profit Orders".

2013/9/5 20:39:00 24

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data from the Jinjiang economic and Trade Bureau show that this year's 1~7 month "Jinjiang a target=" _blank "href=" http://www.91se91.com/ ">" /a "," a target= "_blank" _blank "," textile "and" chemical fiber "respectively exported 730 million US dollars and 592 million US dollars respectively, representing an increase of 47.57% and 45.81% respectively, reflecting the good trend of Jinjiang textile and clothing export.

reporter learned that many reasons promoted Jinjiang textile and garment export growth for many months, including the market recovery, the support and guidance of governments at all levels, the active export expansion of export enterprises, and the successful recovery of Southeast Asian orders.

A the European and American markets are significantly warmer than /p.

enterprises choose "profit order" to do .

in a press interview survey, the Jinjiang textile and garment enterprises interviewed said that the growth of orders in Europe and the United States was obvious, especially in the US market, which was significantly higher than that in the European Union.

According to the export enterprises in Europe and America, the total volume of orders has increased. However, due to the impact of the big environment, the effective orders are still insufficient, and the profit margin of the orders is limited.

Many enterprises are reflecting that nowadays they are choosing some cost-effective orders.

"in recent months, the volume of orders has increased significantly than before, but we need to spend more time on picking orders."

Jinjiang Wanquan River "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a > limited company director Chen Yingying told reporters, "our company has been the main European and American market for many years, but also accumulated a lot of high quality customers, the environmental impact is relatively small.

But in recent years, the orders of the European and American customers have been significantly less demanding and more stringent on the details, and the price of the order is limited.

in order to enable enterprises to better apply the order at this stage, Chen Yingying said frankly, "nowadays extensive management has been unable to adapt to the development of enterprises, build a lean team, enhance product development, and achieve seamless customer service, which is the focus of the development of Wanquan River now."

Fujian dragon Clothing Co., Ltd. is also the beneficiary of the European and American market.

According to Guo Zhijun, deputy general manager of the company, "when the market is weak, we have targeted to develop the market, and now the results are good. The US orders increase by about 30%, and the European market orders are good."

in Guo Zhijun's view, enterprises must make profits if they want to keep on developing.

For this reason, the product has not only increased investment in research and development, but also actively joined up with brand suppliers, laying a foundation for enterprises to receive cost-effective orders.

At the same time, starting from every detail of the factory manufacturing chain, we strive to tap the potential and reduce consumption.

"Obviously, steady and steady production is the focus of today's garment manufacturing industry."

B adjust product style to attack South American market

While P has maintained its original market, many export enterprises have also set eyes on emerging markets this year.

After nearly half a year's exploration, many enterprises still hold the attitude of wait-and-see, try and try to explore new markets. Some export enterprises that have advantages in traditional European and American markets say that the South American market is still the main concern, and product matching becomes the key to developing new markets.

"in our view, it is still not obvious that the European and American markets are getting warmer. It is necessary to explore some emerging markets tentatively."

Zhong Ruichun, the responsible person of Jinjiang colorful fox garment Weaving Co., Ltd., told reporters, "at present, our company is developing Dubai, South Africa, South America and other countries in a targeted way."

in Zhong Ruichun's view, because enterprises used to make European and American orders for a long time, now we need to develop a new market, both in the style of products and in the production process, we need a process of pformation and adaptation. At the same time, we should also take into account that the emerging market is unstable in both the economic environment and the social environment.

"At present, for the emerging market, we mainly adopt a step-by-step approach. First we will do a few products in a similar and highly correlated country."

the development ability of dragon clothing in Jinjiang textile and garment export enterprises is obvious to all.

For emerging markets to develop this piece, dragon clothing is obviously quite cautious.

"At present, we are trying to open up some emerging countries and regions, such as South America and Africa."

Guo Zhijun, deputy general manager of the company, said: "opening up a new market requires a process, like talking about a love affair. First, we need to know first, then we have the intention to have the possibility of cooperation.

The popular point is whether the product has market caters and how high the product matches the new market.

Only products adapt to the market and customers, enterprises have orders and profits.

Of course, high quality service is absolutely indispensable in this process.

Jinjiang Lang Shi garment Weaving Co., Ltd. has been developing into the South American market many years ago, and has maintained a good growth trend.

According to Mr. Ouyang, its responsible person, "these years, the South American market has an advantage both in terms of consumption level and in foreign trade policies.

Of course, the most important thing is product positioning.

Like Brazil, these South American countries need a lot of shorts, so we are working on this single item.

When it comes to styles, styles and many other details, it has advantages over others, and orders will naturally have profits.

C actively go out to expand the Southeast Asian order back flow

through the analysis of textile and apparel data in the month and September, it is clear that the increase of consumption level in the European and American markets is obviously the main reason, and the continuous development of emerging markets should not be underestimated.

However, many enterprises in the survey reflect that the return of orders to Southeast Asian countries is also an industry phenomenon worthy of attention.

At the time of last year, some small underwear enterprises in Shenzhen and Shanghai had no orders at least, and at least more than 70 of them stopped working at P.

But this year, these enterprises will not only resume production, but also increase the number of small processing plants. "

The head of a large underwear enterprise in Shenzhen, told reporters, "market recovery is a superficial factor. It is understood that Southeast Asian orders began to flow back to the mainland more and more.

In particular, some large export enterprises have received quite a lot of orders from Southeast Asia this year. There are still many orders to be completed, and they are diverted to small processing enterprises.

At present, this is a common phenomenon in the underwear industry chain of Shenzhen and Shanghai.

the phenomenon mentioned by the enterprises mentioned above is confirmed by the chamber of Commerce of Fujian textile and garment export base.

The relevant person in charge of the chamber of Commerce believes that "since the end of last year, the political situation, capacity and supply chain of Bangladesh, Burma and other competitors have been unstable, and some production orders have been returned to Quanzhou's export base, and some of the large enterprises that are sticking to production and export have been allocated rationally to the small and medium-sized supporting enterprises in the industrial clusters that are developing together, so as to relieve the difficulties of small and medium-sized enterprises receiving difficulties and financing difficulties."

in addition to objective factors leading to the return of orders, enterprises actively go out to explore the market and grab orders, which is a more subjective positive factor for growth.

the head of the relevant chamber of Commerce has given further analysis. "Jinjiang textile and garment enterprises are actively going out, going to Southeast Asia to investigate and invest in the establishment of garment factories and textile factories to facilitate the export of textile fabrics, sportswear, children's clothing and textile machinery in Jinjiang. This also reflects the pformation and upgrading effect of Jinjiang's textile and garment industry chain from another aspect."

the trend of return of orders is obvious, while local exporters are also glad to have a sober judgement at the same time.

Many enterprises believe that order pfer is still a serious problem that Jinjiang textile and apparel industry must face in the future. Enterprises still need to continue to find solutions.

"The industrial chain of Southeast Asia is weak, but it still has an advantage in terms of labor costs, raw material prices and tariffs. Orders return or the temporary benefits of local textile and garment industry adjustment."