Turkey Home Textiles Aims At China'S High-End Market

< p > in the face of the increasing consumption demand of Chinese consumers for high-end products, Turkey home textile enterprises have always regarded China as one of the key markets in the future.

The unique cultural details, advanced manufacturing processes and strict control of product quality make Turkey home textile products a high profile in the international industry, especially some bathrooms with "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "products, which also have loyal consumers in China.

Turkey home textile production enterprises have been promoting the brand on the platform of China International Home Textile Exhibition in Shanghai in the form of National Exhibition Group for several years. By developing agents and distributors continuously, their products are understood by more and more Chinese consumers in the terminal market, and their market awareness gradually rises.

At the Shanghai international home textile exhibition held at the end of 8 this year, the Turkey Pavilion still occupies the most prominent position in the International Pavilion, becoming one of the most attractive overseas exhibition groups.

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< p > the fashion exhibition area of Turkey Home Textile Exhibition Group has been showing the latest trend of the season from fashion color, yarn, fabric to fabric structure.

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< p > < strong > the charm of the Chinese market is difficult to stop. < /strong > < /p >

< p > there are 51 exhibitors in Turkey Pavilion this year. There are many familiar faces among exhibitors.

Some brands have been exhibiting for several years, showing Turkey's home textile industry's continuous attention to the Chinese market and the ardent expectation of further developing the market.

Osuan Canik, vice chairman of the urutai Textile Exporters Association, said in an interview on the first day that the US market showed a weak recovery this year. Compared with this, the Chinese market has always been a highly concerned market in Turkey's home textile industry.

Turkey is one of the three largest exporters of home textiles in the world. In 2012, the annual export volume of Turkey home textile products amounted to US $3 billion. The main export products include curtains, decorative fabrics, towels, bathrobes, bedding and so on. Because of their advantages in technology and design, they have a high reputation in Europe and the Russian market.

The annual appearance of the exhibition in the China international home textile exhibition is an important way for Turkey home textile industry to understand and explore the Chinese market.

With the growth of Chinese consumers' income, the demand for quality of life of the affluent is also rising. This brings great opportunities to Turkey home textiles.

The huge population base has also made China a very popular market for home textiles in Turkey.

According to statistics from the uruda Textile Exporters Association, in 2007, China ranked only seventy-third in the export market of Turkey's home textile industry, and after several years of overseas market promotion, China has entered the top 20 of the Turkey home textile export market in 2012.

In the future, China has been listed as the top 10 target list of Turkey home textile export market.

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< p > < strong > looking for agent dredging channel < /strong > /p >

< p > > in the "a href=" http://www.91se91.com/news/index_p.asp "Turkey" /a exhibition area, the brand of "DRAHOMA (DOM)" brand face towel and bathroom products, which is white, soft and full of fur, has attracted the attention of journalists.

"Duer" is the brand of medium and high end bathroom textiles made by eke textile group of Turkey, from cotton yarn production to finished product processing, all in Turkey textile industry developed area Denizli (Denizli) completed.

Denizli is a famous cotton producing area in Turkey, and has abundant supply of raw materials for cotton.

The advanced twist free yarn processing technology and excellent water quality make the "Duo" bath textiles in Turkey and the international market have a high reputation.

At present, the brand has entered the Chinese market by Meng Jie exclusive agent for home textiles for 3 years.

Speaking of the reasons for the cooperation between the two sides, Li Yeping, the Chinese manager of the brand agent, said that a few years ago, when he contacted customers, he realized that some high-end consumers in China had a special liking for the brand. At that time, there was no agent in China, and the followers of the brand were buying in Hongkong and Taiwan. This made Meng Jie see the market potential of the high-end home textile products.

The main product of Meng Jie brand is the production and management of bedding, which is blank in the high-end bathroom towel products. Therefore, the introduction of the "top brand" brand will help the brand retail store to enrich and improve its products.

After a field trip to Turkey, the company began to rapidly enter the Chinese market through its direct outlets and outlets.

"At present," dream "in more than 3000 stores in the country," DOM "has been in 40% of the store to achieve supply.

Good product performance price ratio and positive market feedback. We plan to expand our products to all stores in the future.

Li Yeping said.

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< p > spinning exhibition has become the home textile and bathroom brand DRAHOMA (DOM) < eke > of Turkey eke textile group.

< p > show the best platform for image and brand promotion.

After entering the Chinese market for 3 years, the brand is less than /p.

By virtue of the channel advantage of agent Meng Jie home textile, P has won more and more consumers in the Chinese market.

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< p > cooperation and complementarity looking for opportunities < /p >

< p > in many household textiles categories in Turkey, Meng Jie only chose the bathroom with textiles.

The reason is, Li Yeping said, from the perspective of consumption habits and psychology, the demand of Chinese consumers for bedding is more like heavy and high density products. But due to cultural differences, Turkey bedding is more breathable and fabric is thin, so the Chinese market is not easy to accept.

Choosing the agent for Turkey bathroom textiles takes account of the market structure of similar products in China.

Domestic towel and other textile products are mostly concentrated in Jiangsu, Zhejiang and Yiwu, and the products are not very high. Therefore, the high-end bathroom textiles have larger space in the domestic market.

It is understood that in addition to "duer", Meng Jie also represents another high-end luxury brand named Hamam (Haman) of eke textile group.

Li Yeping said, "the word" Hamam "is the meaning of" Turkey bath ", and the brand has a strong cultural origin of Turkey.

In the future, the company will further strengthen its cooperation with interior decorating design companies, and further expand its sales in China's < a href= "http://www.91se91.com/news/index_s.asp > market < /a > through supporting projects for high-end properties.

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