Next Step For Garment Industry: Enhance Creativity

At a recent industrial press conference, clothing Chen Dapeng, executive vice president of the association, said: "how to improve the overall creativity of the entire garment industry is an important focus of the next step in the development of the garment industry."

In the first half of 2013, the data of garment enterprises above Designated Size showed that the total revenue and profits of enterprises' main businesses were growing. At the same time, the information we get is that the number of loss making enterprises in the garment industry is increasing. We understand that the clothing industry is characterized by a large quantity and a large number of small and medium-sized enterprises. The increase of the number of loss making enterprises in the garment industry shows that the small and medium-sized enterprises in the clothing industry are facing great difficulties. This is the situation of the garment industry in 2013, and the polarization of the garment industry is more serious.

　　 Increase product added value

In April 2013, our country's Spin The trade volume of clothing trade was 24 billion 490 million US dollars, up 18.3% over the same period last year. Among them, exports amounted to 22 billion 280 million US dollars, an increase of 18.5%; imports of US $2 billion 210 million, an increase of 15.8%, and a trade surplus of US $20 billion 70 million, an increase of 18.8%. In 1~4 months, the total volume of textile and apparel trade in China increased by 88 billion 270 million US dollars, an increase of 16%, of which exports were US $80 billion 170 million, an increase of 16.5%, and imports of US $8 billion 100 million, an increase of 10.8%, with a cumulative surplus of 72 billion 70 million US dollars, an increase of 17.2%. In April this year, China's textile and garment exports to the EU and the United States rebounded, achieving a small increase of 2.8% and 1.3% respectively. Clothing is the main commodity to promote growth. The common feature of EU and US clothing exports is the rise in volume and price. Exports to the EU increased by 3% and export unit prices increased by 4.4%. Exports to the United States increased by 3.1% and export unit prices increased by 2.5%. In 1~4 months, exports to the European Union increased by 5.5% and exports to the United States increased by 7.3%. From the product category, exports to the EU grew by 7.9%, and exports to the United States increased by 10.4%.

Faced with this kind of data, we can see the development trend of China's garment industry. In 2013, the added value of textile and clothing exports is increasing, which is very meaningful for the development of the entire garment industry.

Garment industry is a labor-intensive industry, but in recent years, domestic labor costs are high. However, the cost of workers in Southeast Asia and other Southeast Asian countries is only about 1/3 of China's domestic market, making it impossible for Chinese textile and garment enterprises to compete with Southeast Asian counterparts. Southeast Asian countries have risen rapidly on the basis of cost advantages, diverting a lot of orders from enterprises, especially the most significant us orders, with a conservative estimate of about 10% of total enterprise orders. But Southeast Asia can only produce low quality and low price products at present, which has little impact on the production of high-end products. This also determines that China's foreign trade garment enterprises can not compete with Southeast Asian countries in price, and the competitiveness of China's textile industry must be realized through improving the added value of products.

From 1-4 textile and garment export data, China's textile and garment exports to the EU increased by 4.4%, and the US export unit price increased by 2.5%. Although it is only a small improvement, it is enough to let us see the trend of increasing the added value of China's textile and clothing. It shows that Chinese textile and garment enterprises are constantly upgrading their product competitiveness, and China's manufacturing will continue to move towards the high end and break through in the direction of added value.

　　 Breakthrough in clothing innovation

In the face of the domestic market, according to the National Bureau of statistics data, although the clothing growth rate is not large, but in the case of not much price increase, the total profit of Enterprises above designated size increased by 13%, which indicates that the quality of China's excellent clothing enterprises is improving.

Nowadays, the clothing enterprises are facing the current economic environment like a fable "pony crossing the river". For the pony, the river is not as shallow as the old ox said, nor is it as deep as the squirrel said. Each enterprise has different feelings and coping styles, such as drinking water.

Garment industry as a fully market-oriented industry, the worse the market environment, the more the garment enterprises must speed up their own innovation ability to overcome the difficulties. The most important breakthrough in China's garment industry is innovation. At present, the value creativity of China's garment industry is far from enough compared with that of developed countries such as Europe and the United States. We know that the road from "made in China" to "created in China" is hard and long.

It is the construction of modern industrial system to enhance the level of the entire garment industry and build a strong country of textile and clothing. This upgrading requires not only technological innovation, product design and R & D, business model innovation and so on, but also in these innovations, the application of new technology is the core, because technology determines the mode of production and the mode of exchange in an era. Now we talk about digital manufacturing, intelligent manufacturing, network and so on. These new technologies not only change the mode of production, but also change the way of marketing.

China's apparel industry has been the first garment producing country, consumer country and exporter in the world for 30 years, which has affected and changed the global garment industry. In the future, how can we transform from a big producer to a manufacturing power? How should we combine "made in China" with "created in China"? We need to cross not only brand, not just creation, but also the discovery and remodeling of value.