Wenzhou Shoes Occupy Half Of Taobao'S Sales.

< p > the four plenary session of the eleven Wenzhou Municipal Committee put forward that we should take the development of the network economy as a "new industry" to speed up pformation and upgrading, formulate policies to promote the development of the network economy, and promote the great development of the network economy.

After that, the executive meeting of the Wenzhou municipal government deliberated and approved in principle the support measures for promoting the development of the network economy in Wenzhou (Trial Implementation).

< /p >

< p > City Commercial Bureau data show that: from 1 to July this year, our city achieved retail sales of 19 billion 140 million yuan, exceeding the total amount of 18 billion 670 million yuan last year, ranking only third in the province after Hangzhou and Jinhua.

It can be seen that Wenzhou has a solid foundation for developing the network economy with a href= "http:// www.91se91.com/news/index_c.asp" > light industrial products < /a >.

< /p >

< p > under the good situation of the development of network economy in Wenzhou, what problems do we need to pay attention to and what regional advantages should be grasped?

< /p >

< p > < strong > Wenzhou < /strong > a target= "_blank" href= "http://www.91se91.com/" > strong > shoes < /strong > < /a > > strong > half of Taobao sales.

< p > the infinite charm of network attracts consumers and attracts all kinds of enterprises.

In 2012, the city's electricity business volume reached 500 billion yuan, with an annual growth rate of around 60%.

Traditional enterprises have been "touching the net", online and offline sales two-way integration, open another door to marketing.

< /p >

< p > up to now, the number of e-commerce users in Wenzhou has reached 1.6, including 1 individuals and 6000 enterprises.

According to statistics, in 2012, Wenzhou's footwear business accounted for nearly 50% of Taobao's total volume.

From 1 to July this year, AOKANG's e-commerce sales increased 214 million yuan, an increase of 172% over the same period last year, and it was expected to reach 600 million yuan for the whole year. The sales volume of Red Dragonfly electricity supplier was 82 million yuan, up 109% over the same period, and it is expected to reach 280 million yuan in the whole year.

< /p >

< p > > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, pens, gifts, hardware ware and other traditional enterprises in Wenzhou have begun to set foot in e-commerce.

In addition, about the category of maternal and infant products, Wenzhou's "special baby" brand ranks first in Zhejiang.

"Green Sen" is the first enterprise to sell electronic digital products in China, with annual sales of over 300 million yuan.

< /p >

< p > Zheng Zhiqiang, general manager of the Red Dragonfly electronic commerce company, introduces the advantages of network sales, and Wen enterprises still need to rely on Tmall, Jingdong and other three party trading platforms to carry out electricity supplier activities.

In fact, relying on the third party platform for a long time is hard to make bigger and bigger. Only by establishing a localized e-commerce platform can we grasp the rules of the game in the network market.

< /p >

< p > < strong > electricity supplier should have long-term strategy < /strong > < /p >.

< p > Wenzhou mainly produces light industrial products, so it is very suitable for developing e-commerce.

Jin Ouyang, chairman of Wenzhou national technology Internet, said that there are about 1500 Taobao crown stores and Tmall stores in Wenzhou, which mainly sell less than a href= "http://www.91se91.com/news/" > footwear, /a, bags, bathroom, gifts and other light industrial products.

< /p >

< p > with the development of e-commerce, network channels have become an open means of competition for enterprises.

Many small and micro businesses regard e-commerce as a shortcut to sales, and sell products such as inferior goods and inventory through network channels.

However, this kind of behavior has destroyed the reputation of the network and restricted the development of the business enterprise.

< /p >

< p > Jin Ouyang, for example, not long ago, a well-known leisure clothing enterprise agent suddenly proposed no longer purchase, bringing serious inventory pressure to the enterprise.

The reason is that the company did not sell electricity suppliers well positioned, resulting in conflicts between agents and enterprises.

If an enterprise wants to make an electronic business, it must have a long-term strategy and make reasonable positioning for different consumer groups.

< /p >

< p > > Wenzhou a href= "http://www.91se91.com/news/" > Electronic Commerce < /a > Secretary General Cao Wangqiang said that although Wenzhou's involvement in electricity suppliers accounted for only 10% of enterprises.

However, he does not encourage enterprises to blindly enter the network.

As a channel, the electricity supplier has been mastered by most enterprises. In the increasingly fierce situation, the competition of the electricity supplier will ultimately be attributed to the competition of the products themselves, namely, the decline of the brand and the product and service.

< /p >

< p > > strong > block trading platform leads the whole country < /strong > < /p >

< p > "in Wenzhou, there is no way to create another business enterprise like Alibaba, because there is no technology and highly concentrated talents."

This is the most pertinent comment of Wenzhou insiders.

However, Wenzhou has its own "new star" - the Wenzhou stainless steel electronic trading center, which takes only 2 years, with an annual turnover of 50 billion yuan. It is the only trading place in Wenzhou that has obtained the qualification for commodity trading market, and is also the largest trading center in the country.

< /p >

< p > the stainless steel center opened up the first step in the online trading of bulk commodities B2B (enterprise to enterprise).

As the national stainless steel seamless pipe base, Longwan has nearly 300 stainless steel production enterprises.

In April 2011, Qingshan holding group took the lead in establishing an electronic trading center for stainless steel.

After that, almost all stainless steel manufacturers joined the trading center.

At present, stainless steel raw materials trading is pricing through the data released by the trading center, and its influence gradually radiates to the whole country.

< /p >

< p > Cao Wangqiang introduced that the bulk commodity trading platform is relatively blank in China.

The rapid rise of stainless steel trading center gives Wenzhou a new way to develop.

Just like the "Jiaxing index", China's cocoon and silk trading market has fully exerting the right to price.

Wenzhou has characteristics of industrial valves, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > plastic products. These industries can rely on stainless steel trading platform to recreate a new brilliance.

< /p >