Mid Autumn + National Day Clothing Store Promotion Mode Search

< p > maybe many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > shopkeepers will think that the two festivals between the Mid Autumn Festival and the National Day are not far away. Promotions are not very good, but in fact they are not affected at all. Moreover, because of the two festivals, shopkeepers can also think about whether they can do chain promotion.

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< p > < strong > understand trend analysis. Audience psychology < /strong > /p >

< p > before the Mid Autumn Festival falls, the managers of < a href= "http:// www.91se91.com/news/index_c.asp > > clothing store < /a" should convene all staff to hold the meeting.

The power of teamwork is very powerful.

After the discussion, we formed a "mid autumn + National Day" long holiday clothing marketing plan, which includes promotion contents and distribution of all personnel.

Such a preparation plan will enable you to start firing on the road of Tuo.

Of course, in the content of the conference, what we should pay more attention to is the fashion trend of the clothing and the psychology of the audience.

How to extract selling points is the direction of everyone's efforts.

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"P > Mid Autumn Festival, what we all advocate is reunion. The clothes can make" Reunion "thematic promotions, mainly for parents and children. Next is the national day. National Day is a good time for consumption. Holidays are long. Guests go to travel in addition to the rest of the things that have nothing to do.

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< p > for example, during the National Day holiday, many friends have plans to add new clothes to the national day. Young lovers have time to take their boyfriends or girlfriends home and see what a target= "_blank" href= "http://www.91se91.com/" > clothes "/a".

Also, what clothes should be sent to the elders as a gift for meeting? This is suitable for the business of < a href= "http://www.91se91.com/news/ > > middle aged clothing > /a >.

In addition, autumn has always been the peak of childbirth, clothing owners can also be "fashionable spicy Mom" promotion, and children's clothing, parent child series can be.

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< p > < strong > how to attract sales promotion theme < /strong > < /p >

< p > 1, the theme of direct activities should be based on the maximization of the interests of customers. "/p >"

< p > if the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as the theme of publicity.

If the way of cash return is used, it will be more attractive if the "maximum return XX yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX yuan" will be more appealing to consumers.

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< p > 2, cautiously using the theme of violence < /p >.

< p > straightforward is not violence. Some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotion activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activity period and the ordinary sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

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< p > 3, emotional theme is easy to impress customers, < /p >

< p > emotional marketing is recognized by consumers because it can satisfy consumers' specific needs of products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeal in certain aspects, form resonance and establish lasting relationship, and then become consumption habits or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

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< p > 4, the theme of interaction and convening can attract customers less than /p.

< p > "look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

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< p > 5, reverse thinking, avoid "get together" < /p >

"P" promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia". During the Mid Autumn Festival and national day, most of the sales promotion themes focus on "national day and mid autumn Festival", which is a serious phenomenon. Although they want to celebrate holidays and celebrate the wind, they are also easily drowned because of their lack of characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

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< p > 6, not only "title party" < /p >.

< p > promotional activities can not just hope to win the title, especially can not fabricate some unrealistic sales promotion themes, and try to flicker customers into the store through some eye catching promotional headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".

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< p > 7, prepare new product < /p > ahead of time.

P > before the arrival of the golden week, the merchants should prepare their new products in advance to ensure that the source of the goods is sufficient.

From the point of view of taking the potential, it can strengthen the status of < a href= "http://www.91se91.com > clothing brand < /a > in the minds of consumers.

With limited marketing budget < a href= "http://www.91se91.com > clothing store < /a >, we can get a good influence with limited advertising and proper launch of new products.

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< p > 8, mining new sales promotion mode < /p >

< p > it is worth noting that the promotion of clothing stores should not be unduly dependent on simple price cuts.

In order to reduce the pressure of inventory and increase the cash flow, a large discount will destroy the brand image of a href= "http://www.91se91.com" > clothing store < /a >, and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, which can increase short-term sales and do not cause too much negative impact on consumers.

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< p > developing new uses and discovering and guiding new consumption habits is a powerful way for clothing stores to excavate sales volume.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, and so on, can often produce unexpected results. These are the innovative models of clothing store marketing.

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< p > how to promote sales is the most effective? < /p >

< p > 1, shopping malls counters: shopping malls are generally two or three line brand clothing, this type of clothing has a large customer base, personally feel that this type of counters to engage in some time to rush to buy better, because during the Mid Autumn Festival, many customers will go shopping, which brings a certain amount of traffic for the mall, if the clothing business is limited sales promotion activities, it is easy to let customers have a "after the village is not the shop" feeling, naturally he will buy.

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< p > 2, senior brand stores: Generally speaking, most people can not afford this type of high consumption products. In view of this, merchants can launch consumption score cards, discounts and other techniques. Some people will consider buying whether they want to buy because of the high price. At this time, if you come to a lot of discount, many potential customers will be attracted.

Any discount is not as good as a discount. A little money is the real thing.

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< p > 3, bulk store: the advantage of the bulk store is diversification. The most suitable promotion during the Mid Autumn Festival is nothing more than thematic promotion.

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< p > 4, male, female, < a href= "http://www.91se91.com" > children's wear < /a >: this part is not only the need for Mid Autumn Festival, when it is suitable, it can buy one get one, buy autumn clothes to send summer clothes, or return cash coupons, which can stimulate them to spend again.

You give cash coupons in his hands, he will not waste, virtually saved for you this part of customers. < /p >

< p > 5, there is also a common promotion method for most businesses, that is the special price.

Mid Autumn Festival is in the season of clothing season, businesses can attract special popularity, special clothing is summer wear, of course, can increase the number of special autumn wear, so as to attract more people to spend more new autumn clothes.

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After the National Day holiday, due to the psychological fatigue of consumers, there will be a period of low sales (about 15 days or so). Therefore, the shopkeepers should make full use of the National Day holiday to do sales so that they can spend the remaining 15 days safely.

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< p > What are the shopkeepers waiting for? Don't rush to catch up with your big business opportunity of "Mid Autumn Festival and National Day". < /p >