Interpretation Of Twitteripo Social Media Or Internet Company Benchmarking

Prior to "P", Twitter confirmed by its own platform that the company has submitted the S-1 document to the securities and Exchange Commission (SEC).

This means that Twitter IPO will become the largest technology company listed on Facebook since its listing last May.

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< p > despite the disappointment of the Facebook listing last year, the deterrence of social media is beyond doubt.

According to Private Companies's information services PrivCo data, Twitter's valuation is up to $15 billion.

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< p > into 2013, < a href= "http://sx.sjfzxm.com" > Silicon Valley < /a > has targeted the younger Twitter than Facebook.

According to expert estimates, Twitter's valuation has risen from $8 billion in August 2011 to $11 billion.

Although not as many as 1 billion of users like Facebook, Twitter has laid its image as a global, uninterrupted and continuously active international forum.

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The difference between P and Facebook is that Twitter has found ways to make money from mobile users.

This so-called sponsorship of micro-blog, which is distributed by advertisers, can be more easily displayed on a small cell phone screen.

According to eMarketer, by 2014, Twitter will earn $444 million 100 thousand from smartphones and tablet computers.

In contrast, Facebook's mobile business model still failed to win the trust of investors.

Twitter is not like Zynga, a once hot technology company. It doesn't rely on other social media companies to get a large income.

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< p > in addition, Twitter has already received quite a lot of venture capital, and the latest announcement amounts to more than 1 billion US dollars.

Insiders say that Twitter has a more stable business model and has higher user access and participation. This a href= "http://cailiao.sjfzxm.com/" > social networking site < /a > is closely related to hot events, rather than relying on partners to succeed.

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< p > < < a href= > http://www.91se91.com/news/index_cj.asp > > Facebook < /a > as the largest social networking site in the world may attract all attention, but this round of Internet IPO may also depend on Twitter.

Some research institutions believe that Twitter has formed an internal value model.

It has original content and rich pictures, and its pparency and openness fully conform to the judgement of its value in the two tier market.

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< p > even the employees of Twitter before and now say that Twitter is more like an enterprise day after day.

In the past year, Twitter has been recruiting. In less than a year, the number of employees has increased from a few hundred people to about 2000 people, and the business is more precise. The core product business is divided into three separate fields: consumers, growth / international and income generation.

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< p > market research firm eMarketer recently predicted that the number of monthly active users of Twitter has reached more than 200 million users. By 2014, advertising revenue will be close to US $1 billion. In the global mobile advertising market, which is expected to reach US $16 billion 650 million this year, the share of Twitter will reach 1.85%, or around us $308 million.

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< p > it is worth noting that China, as the world's second largest economy, has surpassed the US in its social media market, thus becoming the largest social media market in the world.

And the news of Twitter listing is undoubtedly a shot in the arm for Chinese enterprises.

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< p > "although micro-blog is very different from Twitter, it integrates images, videos, structured dialogues and long micro-blog.

Despite strict control, people must realize that social media is much more open in China than other media. "

Li Kaifu, who has 51 million fans, used to evaluate social media in this way.

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< p > survey report shows that the use of WeChat, Sina micro-blog and QQ ranks the top three in social media usage, exceeding 60%.

It is worth noting that since the launch of the WeChat circle of friends in 2011, it has surpassed the usage frequency of some well-known social networking sites such as Tencent micro-blog and watercress.

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