The Brand Of High-End Women'S Wear Brand Created By Yan Peng, Chongqing

< p > the brand created by Yan Peng of Chongqing Chongqing has been ranked among the ranks of high-end women's clothing brands in China. The cost, preferential policies and other factors have prompted some a target= "_blank" href= "http://www.91se91.com/" > clothing "/a". The boss is ready to come to Chongqing < /p >.

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< p > Yan Peng, 45 years old this year, is a member of the Yuzhong District of Chongqing. She is currently the French chairman of a target= "_blank" href= "http://www.91se91.com/", the chairman of dress less /a (International) Company and vice president of Guangdong Chongqing chamber of Commerce.

In the 90s of last century, he went to sea in the white horse clothing market in Guangzhou.

In 1999, she founded the brand of Lun Lun Shi, and became the top line of high-end women's clothing brand in China in 14 years.

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< p > personage quotations: without quality, enterprises are often short-lived; without persistence, they will not be born for 100 years.

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< p > recommended unit: Chongqing chamber of Commerce in Guangdong province < /p >

The reason for recommendation is: P, who is a real Chongqing, but has become a leading player in Guangzhou's apparel industry. This year, he led more than 20 garment enterprises to return to Chongqing.

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When he saw Yan Peng, he was looking at the progress chart of Jiangjin's factory in the new office bought by Monument for Liberation. At this time, it was just over a month since he returned to his hometown of Guangzhou's clothing industry leader.

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< p > he used to be a graduate student in Law Department of Southwest University of Political Science and Law, but he walked into the domestic clothing circles in a wrong way. He made the brand of the Lun Lun women's dress, which is most expensive and even sold for ten thousand yuan. In 14 years, he has become a well-known young man in the field of fashion. His assets have reached hundreds of millions of yuan.

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< p > clothing leader leads the group back to Chongqing Xingye < /p >

At the beginning of last month, Yan Peng's French clothing (International) company announced that it invested 100 million yuan to relocate the entire Guangdong production base to Chongqing.

Together with Yan Peng, there were more than 20 Hongkong costumes and Taiwan bosses who made costumes. The group of 20 people went to Jiangjin and formally signed with the a target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing industry city.

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< p > > welcome to Jiangjin, who led the delegation to Chongqing. Now the textile and garment industry city has been listed as a key construction project in the Jiangjin area. The first phase of 1000 mu has been started, and the total investment is estimated at 6 billion yuan, and nearly 20 thousand people will be employed after completion.

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< p > in Guangzhou, we have made a fortune in the wind and water. More than 380 shops have been opened to many cities in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and so on. Why do we have to return to the mountain city? < /p >

< p > Yan Peng said that Guangzhou's high operating cost and lack of workers are the main reasons.

And a series of preferential policies provided by Chongqing also has a strong attraction for coastal garment enterprises.

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< p > "the cost of producing a garment in Guangzhou is at least 5 yuan higher than that in Chongqing."

Yan Peng said that at present, the wages of sewing workers in Guangzhou have risen from 3000 yuan two years ago to 7000 yuan, and the rental of factory buildings has risen to 10 yuan / square meter in the past few years to 50-60 yuan / square meter.

In contrast, the cost of manpower and factory buildings in Chongqing is much lower, for example, wages only need two thousand or three thousand yuan.

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"P >" the relocation of the coastal garment industry is a matter of time.

I just made a start. "

Yesterday, Yan Peng said, in addition to him, there are several Guangdong clothing owners are also inspecting Chongqing, ready to move.

According to him, there are still more than 100 enterprises in Chongqing, Guangdong, which have over 10 million assets or even hundreds of millions of clothing. If we can bring more bosses back to Chongqing, the revival of the clothing industry will be just around the corner.

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< p > spent 200 thousand monthly salary, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > /p >

< p > in Guangzhou, Yan Peng started in Chongqing.

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< p > 1996, with interest in the clothing business, he resigned from the civil service and opened a ladies' clothing store on the 54 road in Yuzhong district.

"That's a good time to go to sea, and then I went down to Guangzhou and started a wholesale business in the white horse clothing market."

Yan Peng said that at that time, the white horse was like a treasure bowl for the businessmen in the clothing business.

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Less than three years later, Yan Peng founded the brand of the Lun Lun women's clothing, and then built a factory in Guangzhou. Since then, P has not been able to accept it.

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< p > "the most difficult thing to do is to research and develop this brand."

Yan Peng said that three years ago, the company hired a "a target=" _blank "href=" http://www.91se91.com/ from Taiwan. "Fashion designer," /a, is responsible for design and development. The monthly salary is 200 thousand yuan.

"But she doesn't know about the mainland market. The style of the design is new, but the version is all too small, so many customers can't wear it."

He said that the "a target=" "_blank" href= "http://www.91se91.com/" > clothing "/a" has become a salable product, with a backlog of up to about 10000000 yuan.

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< p > Taiwan designers are leaving quietly. How to strengthen design remains a difficult problem.

There was no way out. Yan Peng decided to send his daughter abroad to study at the Paris Institute of clothing management in France. On the other hand, he dropped 20 million yuan on the Champs Elysees in Paris to buy a floor office as the fashion information and design research and development center of the company.

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< p > Paris set up points as air trapeze < /p >.

< p > with the Paris stronghold, Yan Peng began to have the concept of international fashion elements and began to pay no attention to cost: not only from the European huge sum of money, he bought the latest computer code issuing machine and computer automatic cutting machine, but also purchased all kinds of top materials from France, Italy, Korea and other places, and adopted the 3D tailoring design, so that the brand image of the Lun Lun poem improved rapidly.

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"P", "365 days a year, I spent half of my time in the air trapeze, not in the big cities, but in Paris, Italy and other places looking for the latest fabrics and styles."

Yan Peng said that at present, more than 20 designers of the company included 2 French design consultants and several overseas returnees, and her daughter, Yan Yan, returned home and became a designer.

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< p > he also said, do not understand fashion, do not understand fashion, do not do top-level brand dream.

In order to retain talent, Yan Peng also took out shares, so that employees also become the boss, such as the current design director Lin Yifan, has 10% of the company's shares.

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< p > "in five years, there will be 1000 stores and brand counters in Lun Lun's poetry."

Yesterday, Yan Peng said.

Chongqing will become the base of Yan Peng. After the production base is moved to Jiangjin as a whole, it will be officially put into production in two years, and it will produce an annual output of 1 billion yuan of high-end clothing.

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Angie Chiu's endorsement fee is 7 digit < /p > during the year. < p > dialogue >

< p > reporter: what are the suggestions for entrepreneurs? < /p >

< p > Yan Peng: do not create a new brand blindly in pursuit of a sense of accomplishment, especially in the clothing industry.

No 2-3 billion can't make a famous clothing brand.

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< p > reporter: the poem of "Lun Lun" is already famous. Will it also invite celebrities to speak for you? < /p >

< p > Yan Peng: brand awareness is not achieved overnight, and it takes a long time to pay.

We have already finalized Angie Chiu's endorsement during the year, which has cost seven figures.

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< p > reporter: can you tell me about your future plan? < /p >

< p > Yan Peng: clothing is only a fulcrum. I want to pry up the industrialization of fashion brands. After that, not only does she want to make clothes, she also covers more fields such as bags, < a target= "_blank" href= "http://www.91se91.com/", "shoes < /a" and so on.

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