Australian Apparel Industry Is Quietly Rising.

In the global fashion and fashion market, Australia has been away from the edge of fashion center P.

Recently, however, the Australian apparel industry is rising unexpectedly. Euromonitor International, the world's leading market research firm, said that in the most severe period of the financial crisis in 2009, the total real GDP in Australia still increased by 1%, while in North America and Western Europe, it dropped by 2.8% and 4.4% respectively.

Compared with most of the northern hemisphere still troubled by financial turmoil, the clothing market in the region has shown signs of recovery.

In 2012, the size of the Australian clothing market was 24 billion US dollars, less than that of the North American market. 1/10 still attracted the attention of international brands and retailers.

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< p > < strong > international competition activates market < /strong > /p >

< p > with the tightening of consumption situation and the prevalence of low prices, brand manufacturers and manufacturers are also beginning to racking their brains and playing all kinds of low price promotion cards to stimulate the consumption demand of the market.

Relying on similar western culture and dress concept, a large number of international brands entering the Australian apparel market have been greatly profitable.

At present, Zara and Topshop have filled the market gap of "the latest European Quarterly" a href= "http://www.91se91.com/news/index_c.asp" luxury fashion "/a" in California, and H&M will also enter the country in 2014. A large number of American brands are starting to share the market with the similar way of life in Australia and Australia.

From 2011, the American Apparel entered the market formally. The classic leisure Abercrombie Fitch Fitch of the United States has decided to launch its second-line brand, Hollister, before launching its namesake brand in Australia.

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< p > obviously, there are a lot of suppressed consumers who are keen on fashion in the US and Europe.

As consumers welcome the popular clothing in the northern hemisphere, international apparel brands are also launching anti season discounts that meet market demand.

To a certain extent, the Australian market has become an opportunity for international brands and retailers to unload stocks and launch lagged products.

For the Australian market, the desire of consumers to buy too much has spawned the vitality of the local clothing market.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > local brand < /a > pressure thinking change < /strong > /p >

The emergence of "P", a rapidly attracting international brand, has made Australia's overall consumer market a fast fashion halo effect which is hard to resist.

Domestic retailers are also under intense pressure in the fierce competition. They have to be forced to adapt to the current fast-paced shopping habits, and try to carry out all aspects of retail channels.

The recent poor sales situation of David Jones, a once popular clothing giant in Australia, summarizes the struggles and embarrassing situations faced by Australian apparel retailers.

Affected by pessimism consumption index and overwhelming fast fashion discount, David Jones sales fell 1.2% in August compared with the same period last year.

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In order to gain market share in competition, David Jones has begun to change its thinking. At present, the company is vigorously exploring and developing multi-channel marketing mode, and has even started opening 24 hours stores in some downtown areas in an attempt to attract more consumers. P --EndFragment--

At the same time, the company also plans to introduce more avant-garde younger brands, such as Australia's new brand "Hunt No More".

In addition, apart from maintaining its competitiveness, some Australian brands are stepping up their efforts to further explore the international market.

At present, Australia's new brand Forever New has begun to enter the 8 Asian Pacific international markets, including China, India and Indonesia, taking advantage of its geographical proximity to the Asia Pacific region.

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< p > < strong > the demand for online retail is up to < /strong > /p >

< p > Australia's vast land area makes Internet sales come into being and is loved by consumers.

In 2007 ~2012, the share of clothing sales in Australia's Internet channel jumped from 1.5% to 6%.

Online shopping not only allows consumers to buy unbelievably cost-effective international fashion clothes while the goblins are calculating, but also for Australia, which has been lacking in real economy, consumers in the country can directly enjoy overseas brands.

In 2011, the world's leading fashion e-commerce Asos launched an electronic shopping platform in Australia. The British high street brand River Island also launched online marketing in 2013 as a test water before opening a real store in Australia.

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< p > at present, Australian apparel online shopping is booming. Mr Porter, a luxury luxury brand / online retailer, even said that Australia has become the third largest apparel network market after Britain and the United States.

With the popularity of the international clothing e-commerce, Australian domestic clothing brands have begun to explore a comprehensive retail channel mode.

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When p David Jones entered the Internet Retailing in 2011, it began to expand its network sales business this year, including the introduction of new mobile terminal devices, such as iPad applications, click and collection functions, incremental delivery options, social commerce, social media strategies, including Facebook, Twitter and blog center.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > sportswear > /a > market potential > /strong > /p >

Sports apparel has become one of the consumer goods that Australian consumers are willing to buy, P.

Apart from the fact that consumers in the whole country are more inclined to outdoor activities, the quality and functionality of sportswear are also favored by local consumers.

Like other developed markets, sportswear in this area tends to be in fitness clothes and yoga clothes.

The development of sports brands Lorna Jane and Lululemon can witness the prevalence of Yoga wear. Lululemon has also become the biggest beneficiary in the Australian sports apparel industry. Its market share has increased from 1% in 2007 to 3% in 2012.

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Sales growth of < p > Lorna Jane indicates that Australian consumers are still willing to purchase cheap, fancy, fashionable and functional sportswear and medium priced female fashion daily coats.

But Australia's sportswear market has not yet had a level playing field.

The excellent performance of Lorna Jane has been in sharp contrast with that of other local sports brands.

According to recent figures, Australia's baseball brand Billabong and Quicksilver lost more than $700 million a year, and its proud surfer brand earned almost no revenue.

The failure of the brand is largely due to the neglect of the core consumer base - young surfers are looking for more high-end alternative brands.

At the same time, its core audience itself has also tried to play the product of surfing culture, just like a skateboard cultural product belonging to sports events.

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Euro P predicts that in 2012 ~2017, Australia's clothing market will show moderate growth, and its composite annual growth rate will reach 0.4%, slightly better than that of North America and Western Europe, but it will still be lost in the Asia Pacific region (about 5.8% of the compound annual growth rate). As economic growth relies more on developing Asian markets, the region will also be more vulnerable to the impact of the Asian Pacific economic fluctuation; Australia's long undeveloped market area is still valued by international fashion brands, and the future market of the country will be pulled by high-end clothing and functions and durable clothing products.

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