Montagut Took The Lead In Entering The Chinese Market And Staged A Legend.

Less than P, Montagut from France (Montagut) is one of the earliest known international brands of Chinese consumers.

Interestingly, Montagut and China really have deep ties. Not only did they take the lead in the Chinese market since 1979, but in fact, as early as sixteenth Century, this interesting "karma" is already in the making.

It was precisely because the French king Francois Thi wanted to introduce silkworm weaving technology from China to open the French silk industry.

The founder of Montagut was founded in the French silk and textile industry, "Saint Theodor", and in the next 130 years, the Montagut brand was born, developed and expanded, and staged a unique legend.

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< p > < strong > the origin of French flowers < /strong > < /p >

< p > as a long history of French clothing brand, Montagut is popular in the world with its concise and romantic design, traditional craft and unique style.

Today, Montagut has developed into a multinational company, providing a range of men's and women's fashion and apparel products.

The world-famous French flower logo is the guarantee of excellent quality and excellent technology.

The origin of all this can be traced back to hundreds of years ago.

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< p > sixteenth Century, when the French king Francois Thi saw Italy's introduction of silkworm making technology from China and achieved great success, he invited the Italy craftsmen to settle in southern France, hoping to develop France's own silk industry. One of the settlements was the Saint Sauveur De Montagut in montgal province.

The tradition of silkworm breeding has been going on for centuries, making the picturesque town of southern France a large scale silk textile industry.

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< p > 1880, Adolphe Tinland, founder of Montagut founder, set up a waterpower silk factory on the shore of the Austrian River in San suvoll.

Since then, this family business has embarked on a benign track for generations to run.

In 1925, Montagut's founder, George Tinland, founded the silk knitting factory, and he was the first person to sell Montagut brand.

He launched the women's silk underwear and stockings, which marked the high-end fashion at that time. It also opened the fine tradition of Montagut's insistence on producing classic high-end and high quality products.

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In P 1940s, Montagut still wore silk lace with lace.

However, after the end of the two World War, natural silk raw materials were in short supply, prompting the successor of the factory, Mr. Leo Gros, who invented artificial silk to replace natural silk.

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Under the leadership of Mr. Gao Shi, under the leadership of Mr. Gao Shi, the factory finally developed a unique "Fil Lumiere" fabric in 1964, which can be used to make knitted T-shirts and < a href= "http://www.91se91.com/news/index_f.asp" > sportswear < /a > and so on. P

"Bright silk" is a kind of yarn that is wear-resistant, glossy and elastic. Because of its appearance, softness, comfort and touch, it can be comparable to natural silk, plus refreshing, non fading, strong water absorbency and permanent preservation. "Bright silk" knitted garments are widely known in many countries and are still the most important products of Montagut.

At the same time, the brand has also developed other materials, such as plush, silk, cashmere, cotton and so on, to design and produce high-grade knitted fashion.

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< p > < strong > new image new start < /strong > < /p >

Until P today, Montagut is still managed by the Gao Shi family.

At present, Montagut, Paris, France, is a multinational company with billions of dollars in assets and has sales offices on five continents.

Montagut is headquartered in Valens, south of France (Valance), and has a divisional office in Paris.

Its design office specializes in interpreting fashion trends and creating fashion series in Asia. Experienced professional designers often participate systematically in European fashion events and keep an eye on international fashion trends.

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< p > October 2012, the new Montagut Paris flagship store opened in a grand way.

The new flagship store is located in the center of the Rue Du Faubourg Saint- Honore street, which is crowded with elegant and noble shops, near the Champs Elysee Avenue.

The new shop is two storeys high, the upper part is men's clothing department, the lower is women's clothing area. The new classical French layout highlights the low-key, aesthetical, simple and luxurious characteristics of the brand, and the merchandise displays the elegant fashion in a brand-new form.

Knitted fabrics are all made of cashmere, silk blended cashmere, Merino wool and other advanced natural fabrics. They are both high-end and fashionable.

The bright silk series is full of patterns and colors, especially in soft natural tones, while other leather goods and fashion accessories are also displayed.

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Mr. Pierre Gros, chairman of Montagut brand, unveiled the new store after the toast, symbolizing Montagut's opening up a new page, P.

On the same day, many French celebrities, such as the famous hosts Mr. Nikos Aliagas, movie stars Mr. Christian Vadim, Ms Vanessa Demouy, 2002 miss France Ms. Sylvie, and tennis stars, were congratulated, and the mainstream media in France, such as ",", ",", "", "," etc. "also came to the scene.

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P --EndFragment--! New flagship store has enhanced its reputation in the French market while enhancing its brand of high-end and elegant fashion, and has shown its brand long history in France and its position in the fashion industry to visitors from Asia.

In the future, Montagut will continue to actively expand the emerging markets, hoping to create greater success.

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< p > < strong > thirty. Chinese margin < /strong > /p >

< p > for many people of the "flower of France" LOGO, many people will have a kind of feeling. This is because Montagut is one of the international clothing brands that first entered the mainland market after China's reform and opening up.

In the twinkling of an eye, over the past thirty years, the top a href= "http://www.91se91.com/news/index_f.asp" > international brand < /a > has all entered the Chinese fashion life. Interestingly, the name of Montagut has not been forgotten. Montagut's business in China is also working hard to usher in another spring.

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< p > 1971, the Hongkong Montagut Esprit Far East Limited was formally established, laying the brand position of Montagut in Hongkong and China market.

Then, in 1979, the brand entered the mainland market through the Hongkong head office.

In those days, the influence of Montagut brand on the fashion and fashion of Chinese consumers was undoubtedly profound and huge.

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< p > but the market is always changing and unpredictable.

In the more than 20 years that have entered the mainland of China, it is inevitable that Montagut has achieved unprecedented success in the Chinese market, and has also experienced more intense competition from international brands in the same market, and the "nightmare" of counterfeit and counterfeit brands and products.

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< p > this has also prompted Montagut to develop its brand image better. Since 1999, it has opened branches in Beijing, Shanghai, Guangzhou and Chengdu, and has again strictly selected high quality authorisation companies in China to produce Montagut franchised products.

In 2007, in order to provide better services to customers and retailers, Montagut authorized the establishment of Guangzhou Montagut Commercial Co., Ltd. in Guangzhou.

All distributors and retailers of Montagut products need the direct authorization from Montagut Esprit Far East Limited to sell Montagut brand products, which will ensure that customers can get high-quality products promised by Montagut brand.

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< p > Montagut's brand positioning focuses on business elites and successful business people. Its style is concise, tailored, and pays attention to details.

In order to develop a broader market, in view of the younger urban population, Montagut launched a brand new leisure wear series LATITUDE in 2008, which injected sunlight and dynamic elements into the original French style and first-class technology.

Then, in 2009, we continued to update the brand image of Montagut's formal dress series and LATITUDE series, and reset the unique brand name, advertising and shop concept design, creating a classic French style.

At the same time, the LA PARISIENNE series, targeting young women in the fashion city, is also being tested in several domestic sales outlets.

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P Asia is Montagut's most important overseas market, and China is Montagut's most important market in Asia.

In the past few years, especially in Asia and China, especially in the past few years, the market has made considerable progress.

2011, Montagut has been opening its own stores and counters for its two major series in different parts of mainland China to improve its huge sales network and provide better services for its loyal customers.

Apart from a series of complete men's clothing and accessories, the brand also strictly chooses high-quality franchisees to produce and sell different Montagut products, such as leather goods and children's clothing that are popular with customers.

Montagut brand now has more than 3000 outlets in China, and has achieved remarkable results.

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< p > < strong > the fresh blood of family businesses < /strong > /p >

< p > it can be said that in addition to re establishing the brand image and protecting sales performance, more importantly, Montagut brand has gradually created a modern French style of elegant, simple, free and relaxed French lifestyle.

For example, in recent years, Montagut has spent a lot of energy on many wonderful fashion shows in the mainland of China.

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In the recent spring and summer show in 2013, Montagut P --EndFragment--, the son of Montagut Pierre Gros and vice president of Nicolas Gros, appeared in the show. This is also the important appearance of the new generation of Montagut brand family business born in 1982 in the mainland of China.

His handsome gentleman's image, introverted and elegant temperament, and his armed mind with the latest commercial knowledge and fashion taste impressed him deeply, and lamented that Montagut was a strong successor.

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< p > Nicolas Gros was born in Paris, France. In 2004, she graduated from the Academy of Political Science in Grenoble, France, and graduated from Lille High School of Commerce in 2007.

After graduating from University, Nicolas served as a strategic management consultant in the financial insurance department, and played an important role in many important French institutions such as Credit Agricole, Paris bank, and France's Anderson Group.

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< p > from childhood, parents' education of Nicolas is relatively liberal and open to children.

For Nicholas, who is doomed to take part in and accept family business, the work experience after graduation from school is indeed his own choice. "Before entering the family business to undertake the family mission, having such work experience and strong financial consulting background is particularly important."

When I am about to graduate, I hope to be able to take my own way of life and have my own life experience.

France is a challenging and complex place. I am very happy to work and live here because every day I learn all kinds of new things.

But after being a professional consultant for several years, I began to pay more and more attention to my family business. At that time, I thought it was time to bring back the knowledge and experience I learned to Montagut.

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< p > Nicolas believes that < a href= "http://www.91se91.com/news/index_f.asp" > Montagut < /a > brand has become a part of the family, so it will not change this business management mode at present.

In 2011, Nicolas formally returned to family business, first as chief financial officer of Montagut Far East, so that he could make use of his previous work experience and expertise to benefit the company. He thought, "to manage an enterprise, we should first focus on financial management, followed by project management".

In 2012, he was the director of Montagut, which was responsible for the new e-commerce project of Montagut group.

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< p > nowadays, in any enterprise, e-commerce can be regarded as a major trend of brand sales, and may even be the most important sales channel in the future. It is no exception for Montagut. This is why Nicolas, as a family heir, will personally be responsible for this strategic project.

At present, Montagut's e-commerce platform is being built in a rush. The idea of Nicolas is that this platform can not only achieve the goal of global sales, but also ensure product quality, service quality and new ideas.

Although the e-commerce platform is not open to the mainland market, Nicolas and his team hope to launch a special e-commerce project for Chinese consumers in the future.

Nicolas has even started learning Chinese, though he knows it will take a long time before he can master Mandarin.

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"P >" for Montagut, 2013 was clearly a year of hope and challenge.

This year, Nicolas Gros will have a wedding with a beautiful fiancee.

In the future, he will shoulder more responsibilities of family and enterprise.

But for the younger generation of family business inheritors, they are more adaptable to change, have broader interests and more relaxed minds than their parents.

As Nicolas said, "in such a rapidly changing world, in order to keep Montagut as our family run enterprise, I will work harder and carry forward this brand in the days to come."

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