Dalian Garment Industry Needs To Change Its Old Concept To Break Through.

< p > "from the operational data, Dalian's a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > industry still maintains healthy development.

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< p > reporter: at present, China's "a href=" http:// www.91se91.com/news/index_c.asp > clothing industry < /a > is facing many challenges. What is the development trend of Dalian's garment industry? < /p >

< p > Tian Ping: as a famous clothing city in China, Dalian clothing is very famous in the early days of reform and opening up.

Up to today, the clothing industry in Dalian is still leading in Northeast China, accounting for half of Liaoning province.

Dalian a href= "http://www.91se91.com/news/" > clothing industry < /a > several leading brands stand out. Men's wear is represented by Dayang creation. Women's wear is represented by Si Fan. Underwear is represented by Sang Fulan. It has become a certain brand enterprise in China's garment industry.

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< p > at present, although the industry development challenges are quite numerous, from the operational data, the development of Dalian's clothing industry is still healthy.

In 2012, the sales revenue of garment industry above Designated Size reached 27 billion 860 million yuan, an increase of 7.3% over the same period last year, an increase of 8 billion 330 million yuan in industrial value, an increase of 11.2% over the same period last year, an export delivery value of 13 billion 290 million yuan, an increase of 8.5% over the same period last year, a profit tax of 1 billion 910 million yuan, an increase of 35.6% over the previous year, a profit of 1 billion 270 million yuan, an increase of 39.1% over the same period, and an increase of 64 million 431 thousand% in the previous year.

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< p > the first half of this year also maintained a good momentum. The sales revenue of garment enterprises above Designated Size in the city increased by 15 billion 450 million yuan, an increase of 22.6% over the same period last year; the industrial added value was 5 billion 70 million yuan, an increase of 21.4% over the same period last year; the delivery value of export was 6 billion 950 million yuan, an increase of 19.2% over the same period last year; profits and taxes were 880 million yuan, an increase of 18.8% over the same period last year; the profit was 570 million yuan, up by 17.7%. < /p

< p > < strong > "some export enterprises have changed from OEM to ODM and have the ability of independent design."

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< p > reporter: but from the point of view of employment, many garment enterprises feel the pressure of operation, especially export a href= "http://www.91se91.com" > clothing enterprise < /a >. What do you think of it? < /p >

< p > Tian Ping: now the number of orders has been reduced, and because of the change of exchange rate, many export garment enterprises are afraid to take orders from long term.

The average profit of the garment industry is not high. If the exchange rate fluctuates greatly, the pressure of the export enterprises will increase greatly. Some of the enterprises lacking in scale and innovation will get into trouble.

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< p > in this market environment, there are still many export garment enterprises in Dalian in good condition.

Some enterprises have gone from the original OEM OEM processing to ODM, that is, they have the ability of independent design.

Foreign customers can not only get their products to be processed in these enterprises, but also be selected from products designed by enterprises.

At the same time, many enterprises are starting to make their own brands.

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< p > Dalian's a href= "http://www.91se91.com" > garment industry < /a > in the past was mainly exported. Over the past years, the proportion of exports and domestic sales has undergone great changes after continuous industrial restructuring.

More and more enterprises enter the domestic market, and the proportion of domestic sales is gradually increasing. Through the construction of independent brands, there have also been a number of good enterprises and brands. There are more than 20 famous brands in provinces and cities.

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< p > < strong > "a high-end suit is more expensive than TV. The clothing industry can invest little in return."

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< p > reporter: so what do you think are the problems in the development of the clothing industry in Dalian? What is the short board? < /p >

< p > Tian Ping: at present, some enterprises in the southern region have increased their investment in the clothing industry and established many influential brands. The development rate of Dalian garment enterprises is not as fast as those of these enterprises.

But people in the industry know that enterprises in Dalian are really impressed by technology than southern enterprises, but the size of Dalian's clothing industry is relatively small.

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< p > from the input point of view, the clothing industry as a fashion industry is closely related to people's life, and the industry itself has room for development.

Obsolete technology and raw materials will be eliminated by the market and replaced by new raw materials, new technologies and new processes.

The clothing industry used to be a lot of foreign exchange earning industry. Now it is an industry that solves a large number of employment and is an industry that can spend a lot of money on major events.

For example, a high-end suit is more expensive than a TV set. A high-end dress can sell for thousands of pieces, or even tens of thousands of pieces.

If the enterprise can build the channel well and build the brand well, it can invest small returns in the clothing industry.

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< p > < strong > "the concept of making a brand, the concept of dry business, there are still many gaps in Dalian garment enterprises."

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< p > reporter: what do you think Dalian garment industry needs to make up for now? What aspects need to catch up? < /p >

< p > Tian Ping: I think the concept is a very important issue.

Dalian builds a famous clothing city, has the foundation of the garment industry development, has the clothing specialized academy, has the outstanding < a target= "_blank" href= "http://www.91se91.com/" > the designer < /a > team, this is the superiority of Dalian clothing industry, how to bring these advantages together and use it, we need to form a common understanding.

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< p > some ideas of clothing enterprises in Dalian are relatively conservative.

On the one hand, in the building of brand, many enterprises have less than a href= "http://www.91se91.com" > garment processing > /a > familiar roads, such as a T-shirt order, how many pieces of workers can get out of their hearts every day, how much money they should pay to workers, and how many orders they need to talk about.

At present, the cost of labor has risen quite high, and the profit of garment processing is getting thinner and thinner. The brand value can be increased by establishing brand, and the brand thinking of many Dalian enterprises should be slower.

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< p >, on the other hand, is the concept of dry business.

For the marketing mode of e-commerce, there is a certain gap between the acceptance degree of Dalian garment enterprises and the southern enterprises.

In fact, this problem exists not only in the clothing industry, but also in the overall business development of the northern enterprises.

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