The Important Role Of Cash Flow In Enterprise Management

< p > generally speaking, the most sensitive part of bosses' consciousness is money. No money can make the boss's nerves more concentrated than money.

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< p > money is cash flow.

The company's revenue and expenditure can ensure the company's sustainable operation. A good cash flow is for the company's strategic planning and cost control. One is to push you forward and one to help you on the brakes.

In the face of the economic crisis in previous years, Ma admitted that even if the company had difficulty, the 3 billion of the books would not dare to move.

In reality, if the cash flow is broken, the company is sentenced to death, and even the boss has to choose to commit suicide.

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< p > Cha Gang solemnly cautioned that paying attention to cash flow can reduce the company's financial risk, and you will succeed if you don't attach importance to it, and you will not succeed.

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< p > the cash flow of all entrepreneurial enterprises is fragile. Small businesses in the < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > business strategy < /a > tend to relax in cash flow because of bold innovation and try.

The biggest danger is that there is no sense of crisis.

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< p > media, we always find that business mentors and some marketing experts are puzzled by some companies. Starting from products, channels, advertising or team training, are these important? Of course, they all hope to enable the company to open a gap in the shortest possible time.

But Chagan believes that many bosses do not really understand what is behind the experts' confusion. Any tactical success requires strategic support. Cash flow is the guarantee of execution. It is the premise, and the boss of the company must abide by this bottom line.

Only by understanding this, can we understand why some companies can succeed on one product, and some enterprises have failed to get millions of advertisements. < /p >

< p > who says the company is in trouble is the cause of the product, that is, the reasons for the market, and even the reasons for people. These problems are all superficial and can be evade in operation. As boss, you only need to solve and ensure that the company's cash flow does not have any problems.

Many companies say that there are a lot of problems. When we go deep into it, we find that they are all caused by cash flow.

For example, if a boss says his team is not good enough, the team needs methods and incentives. What incentives can he use? The boss can not say to his employees every day that he sells products and everything has been sold. The products are very selling points, but little is known about them. What do we do? Who says good wine is not afraid of deep alley? No publicity is known.

In a small company, cash flow can be materialized. How long can a company run its expenses and how can a company achieve sales revenue in this limited period?

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< p > do not tell employees how much the product is worth, and what products are not comparable to the fact that employees can see real gold and silver.

It is more reasonable not to say how products are useful and consumers can take the initiative to buy them.

How to publicize is a strategic problem, but cash flow ensures the duration of publicity.

Zhang Ruimin, Haier, said: "every day is just like walking on thin ice.

What worries him is cash flow.

Bill Gates said: Microsoft is only 18 months away from bankruptcy.

That means Microsoft's cash flow can only last for such a long time.

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< p > how much money can be done. How to increase revenue and reduce expenditure is the way of enterprise development.

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< p > 1, when developing products or projects for customers, we must charge them < a href= "http://www.91se91.com/news/index_p.asp" > prepayment < /a >.

The Chinese people are very fond of face saving. They say "money is vulgar". If the company wants to survive and develop, it is vulgar to be vulgar.

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< p > 2, try to negotiate with suppliers or lower traders to get a longer payment term.

First get the payment from the dealer, then pay the supplier.

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< p > 3, do the collection service well.

If the customer deferred payment, he must continue to collect money.

In business, rules are still to be said. No company can be ruled by friends or relatives.

Make a pen.

For example, signature system, reimbursement system and collection system are very annoying but effective.

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< p > 4, the input of market cost should be driven by the opportunity.

The market is always at risk. The boss must bear in mind that when you think there is no risk, the risk is in your side, because your opponent will take advantage of this risk.

For market input, there must be estimates. The cycle should not be too long. Even if a gold mine is dug out, the problem of eating is more important than anything else.

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< p > 5, learn resources cooperation.

It is not all about spending money, but for some cooperation, it is possible to use some of the products as well as the future interests of the company.

But what Cha Gang wants to point out is that some bosses can not reduce the demand standard because of ensuring the stability of < a href= "http://www.91se91.com/news/index_s.asp > > cash flow < /a >. For example, the product packaging material, product quality grade and price can be adjusted, and the value can not be lowered.

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< p > 6, the boss personally needs to spend the money as far as possible does not have to relate with the company account, the financial system needs rigorous and the standard, cannot destroy the company's financial system because of the boss's arbitrariness, this not only reduced the total amount of the cash flow, but also intensified the uncertainty of the subsequent operation fund.

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< p > > the key to "build high walls, accumulate grain extensively and slow down the king" is the principle of "accumulating grain extensively".

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