The Status Quo Of Enterprises Behind The "God Of Management"

In 2012, Panasonic lost 700 billion yen, and SONY sold assets to make profits. Honda and KYOCERA, though not in crisis, had vanished. The founders of these four enterprises are the four most widely known "gods of management" in the world. However, the chairman of TOYOTA never made a Book of TOYOTA, but he made a profit of 1 trillion and 300 billion yen.

Arguably, the books and theories of "the God of business" should first be produced through their subordinates' words and deeds. Why do the enterprises behind them become like this?

　　 What is Ina Mori's amoeba?

Inamori Kazuo is the only one of the four "gods of management". She still takes part in KYOCERA's board every time, but even in the Japanese business community, few people know KYOCERA's current CEO name and performance. Ina Mori has taught for decades in his own hands, students who have been hand in hand for decades.

Ina Mori has many fans in China, which is said to be more than Japan. In fact, this is the result of speculation by Chinese business organizations, and is also the result of Chinese people like to follow suit. I have had a long relationship with rice and I never want to see his book, because I know what he says is very old.

Amoeba is the representative of the concept of rice Sheng, and it is actually a grope for fine management of small and medium-sized enterprises. In the period of rapid economic development and opportunities, the amoeba can have a try for those small and medium enterprises with insufficient managerial talent. In modern business, there is a sentence called "You Get What You Measured", that is to say, what you want to get, you have to measure what. Amoeba is actually a simple and quick measure for project efficiency.

The smaller the unit of measurement, the more accurate you can see the efficiency of each unit, and the more you can know yourself. Achievements I feel the pressure of responsibility. Also, the smaller the measuring unit, the quicker the result is, the easier it will be to find a first-line problem without causing fatal injury.

In fact, this practice is called "lamp mode" in TOYOTA, it also cuts the production line into small segments and installs a bulb on each section. When the quality of production is wrong, the bulb of that section of the production line is lit up, so that the relevant experts or the responsible person can rush to the accident location in time. Later, people quickly referred to the problem as a "visual operation".

I don't mean to say that amoeba is wrong. scientific management One side is a scientific method he summed up in his youth according to his times and conditions. This method is actually part of a larger theoretical category, but rice Sheng does not know this, nor does it need to know that he can win as long as he leads others in his time.

However, rice Sheng recommends it to readers as a universal and advanced principle, and it can not be blamed on him because he is not a theorist, he only knows what he is doing is enough. His amoeba is his own amoeba, and he is not obliged to do anything for others or even to think about scientific management for the next generation.

　　 Keep thinking about "details" and "live" every day.

There were many "gods of management" in Japan. From Panasonic's Konosuke Matsushita to SONY's Akio Morita, from Honda's Soichiro Honda to KYOCERA's rice Sheng Fu, there are many "God of management" that our domestic readers do not know. But there is an undisputed fact that these "gods of management" companies are not optimistic at the moment.

I will never forget my conversation with TOYOTA President Zhangtomi Shio (now chairman) at dinner. When I asked him the reason why TOYOTA was strong, he seriously said, "I hope you can sum up it for me, because I have always worked here, doing what I should do, and not knowing what it is like to be different from others". {page_break}

The reason why Zhang Fuji met me was because he distributed my first work to the directors of TOYOTA auto sales. Sale "In that book, I criticized Japan's sales business for not carrying out visual management, engaging in spirit supremacy, and lowering the profit level of enterprises.

In terms of scale and quality, it has already surpassed SONY and Panasonic's TOYOTA automobile president, and even read a book whose name is not visible to the Chinese, and recommended it to its directors, and recommended it to readers on television. This matter itself proves that TOYOTA automobile is valuable. They do not see fame, they see the essence of things, and listen to the contents of the language.

There is no God of operation in TOYOTA automobile. Only science, only modest, only conscientious and realistic corporate culture.

The success of an entrepreneur is the result of heaven, earth, and people. Business methods are only part of his success, and he is a small part of his success. When we look forward to successful entrepreneurs, we must never forget that they are human beings, both products of the times and the market.

Rice Sheng became rice Sheng, not because he said "amoeba", nor because he said "live law", but because he kept thinking about "details", over eighty, but also desperately "alive" every day. This is the common ground of all great entrepreneurs.

　　 Do not blindly believe in the hype of commercial organizations.

People who engage in business management have a lot of worries. Especially, there are not many situations to be consulted around. Even if someone asks for advice, it may not be worth believing. Therefore, it is very important for managers to learn some modern business practices and refer to foreign entrepreneurs' experience.

However, people often make a mistake: the more successful and the more famous, the more trustworthy his words are. This is why people are easily fooled by the so-called "Buffett theory" when they are buying stocks. In fact, if Buffett and our retail investors are in the same condition, he will not be able to get the current rate of return. Buffett's real strength is that no one else can do it, nor is he willing to announce it to the outside world.

So did Buffett lie? Buffett is a man of conscience. At least, he does not write books and biographies. He regards himself as a "stock god". He just doesn't say so.

However, it is a bit unnatural for a living person to spread his own way of management through his own writings and lectures, and even deviate far from business.

The reason why I was able to start a business in Japan and put it on sale for eight years is a difficult thing for a native Japanese youth to do. One important reason is that I discovered the fallacy of famous Japanese entrepreneurs very early, and found the high notes and hypocrisy in their writings.

It is impossible and unnecessary for a business operator to be a teacher. We must recognize the personality of staff and subordinates, and recognize that they are far superior to us in terms of personality. I know a lot of founders of Japanese enterprises, and I know many of the founders of Chinese enterprises. They are all very successful, but I have to tell you that they are not great, they are very ordinary. They only hardened them and made their bosom wider than others.