How To Manage The Brand Of A Business

< p > recently a cartoon monsters University, created by Disney Pixar, has a relatively simple story, but it is a lively brand lesson.

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Mike, the protagonist of the story "P", grew up quite well, but when he was young he planted the dream of becoming a frightening commissioner.

However, we know that genes are very difficult to change, and become a frightening Commissioner for Mike's difficulty in big eyes is natural.

Despite Mike's hard work and backward knowledge of books, he was expelled from the school of horror. For a simple reason, he was not scary at all.

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Mike, who was also expelled, met Sullivan in the monster University. His family was a terrifying family of horrors. The typical two generation of officials was born scary, but the genes were too good, but they did not work hard. The two were thrown away by the frightened school on the same day.

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< p > two in order to return to the shock academy, it is impossible to combine together to lead a most scary OK team to the panic cup competition.

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< p > this is a rather wonderful "entrepreneurial team". They rely on luck and unremitting efforts to pass the battle to the last hurdle.

In the process, Mike and Sullivan changed from distrust to mutual encouragement and became good teammates.

Mike played a more and more important role in the team. He encouraged the members of the OK team to inspire everyone's fighting spirit and advocate teamwork spirit. At the same time, when the morale was not high, we would lead everyone to frighten the factory group building so that we could see the idol stars in our hearts and visualize the team targets.

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< p >, however, at the last pass, Sullivan learned from the conversation with the principal that the team could not win because the most critical thing was Mike's congenital weakness. He was not too scary.

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< p > facing a good friend, Sullivan is inconvenient to identify. He is afraid of hurting Mike.

So, he suggested that Mike postpone in the final match, and then he would make the thrilling difficulty the lowest before he made Mike a stunning success to help OK win the championship.

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After Mike won the championship, Mike lost his mind in the afterglow. He had been unable to leave in the fright of the examination room, but unexpectedly discovered that someone had done something about the difficulty of the panic. At this point, Sullivan confessed the truth.

Mike was furious and sneaked to the challenge of the shock lab, and Sullivan was dismissed by the principal from the University of monsters.

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At P, Mike was in trouble in the human world. No matter how he played strange or grimace, no one was afraid of him.

In order to save Mike and OK team, Sullivan successfully broke into the test gate to find Mike.

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< p > two people worked together, using Mike's wisdom and Sullivan's sturdy appearance, succeeded in frightening a bunch of adults, got the most frightening energy gathering ever, broke through the blocked gate, and returned to the University of monsters.

Even the former president who frightened the champion was amazed at how they did it.

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P > but, because they made a big mistake, the two were both dismissal.

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< p > the story tells of this. Readers must be anxious. Is it related to the brand's half cents? < /p >

< p > don't worry. These are the brand lessons that this cartoon gives us.

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Mike and Sullivan, who were expelled from the P, want to frighten the factory in the future, but they have been removed from the University of monsters, meaning that they can hardly walk the normal route - frightening the academy to the frightening commissioner.

At this time, Mike saw another opportunity in the newspaper.

The factory room was frightened to attract people all the year round, so they opened up a new path to become the sending and receiving Commissioner of the frightened school's delivery room.

They worked very hard to become the best newcomers of the year, and then they turned to the cleaning Commissioner for outstanding performance, and later became a chef. They created two star groups in each post. Eventually, the success of each post was saved by the "curve saving the nation" and became the elitist scare specialist. It became the two legendary monster combination in the monster power company, and successfully achieved the < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" cock wire counterattack < /a >.

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< p > this story gives us the following brand inspiration: < /p >

< p > 1, < a href= "http://cailiao.sjfzxm.com/" > brand gene < /a > is very difficult to change. Don't waste time and energy on your short board < /p >

< p > Mike's brand gene is sprouting. This is the fatal short board for becoming a frightening commissioner. No matter how hard Mike works, he is doomed to be unable to break through this obstacle. At this time, Mike can play the value of his own military adviser, make himself a director, direct his partner to engage in terrifying work at the stage, and still realize his dream.

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< p > in real life, many of our brands have their own personality and unique genes. We can not see that good brands always want to converge. In the field of < a href= "http://www.91se91.com/news/index_cj.asp" > marketing < /a >, they do not pursue convergence but pursue differentiation. They are not complemented by your weaknesses, but are playing your long board.

If you put too much energy into your short board, you will still be a mediocre brand; pull your long plate long enough and the world will focus on you.

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< p > 2, when a single brand is not competitive, you can think about the combination < /p >

< p > a single Mike, a single Sullivan, the two are not qualified scare commissioners, Mike has brains, looks like no; Sullivan has limbs, body and brain.

But who says the scare Commissioner must fight alone, which contains category innovation, and this category is very simple, that is, one plus one combination.

When Mike and Sullivan combined together, they became highly efficient and invincible two people. Mike was the conductor and director. Sullivan was mainly responsible for acting and acting. They suddenly became the two hit group in the field of frightening commissioners.

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< p > like Yu Quan at the beginning of Hu Haiquan and Chen Yufan, if everyone is a solo debut, I believe there will be no such achievement today, because each of them is slightly worse than the other idols and power singers, and is not enough to enter the first camp.

Hu Haiquan is talented, but his voice is general. Chen Yufan's voice is loud and loud, but he is too ugly. The two constitute Yu Quan's combination, but he becomes an invincible combination.

From founding to the present, winning numerous awards is also a great achievement.

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< p > 3, success can be different. Brand should know how to open a new path. At the same time, you must clarify what you want to be < /p >.

< p > Mike and Sullivan were expelled at the same time. This is like the biggest setback in our life dream. Most people in our life come to setbacks and eventually become ordinary people.

But there are always some people who firmly believe that the old day will close a door and open a window for you.

Mike is such a person. Mike knows how to stooped down, from the lowest level of the pceiver, and to excellence, step by step towards the dream.

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< p > I often say that everyone is a brand, you are the chief designer and director of your own brand, you decide the status and value of this brand.

There are many young people who have been working on postgraduate entrance exams, but they are not determined what they want to become.

As for what I want to do and what I can do in the future, I have no idea. I believe that such a person is not as good as a man who has a clear goal in mind and still works in the nearest position.

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< p > in fact, I have an example of this. A high school dropout drove a group into a group by leading the leader, then continued to study business knowledge in his spare time, grew his skills in practice, and finally became a deputy general manager of the group.

The guy who dropped out of school wanted to be a boss. He is now getting closer to the boss.

When you read a master's degree, your brother thinks that a high degree = interest, but I don't know that this kind of interest is to help those who have dreams to realize their dreams.

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< p >, therefore, we should learn from Mike for enterprises to build brands or individuals.

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