Formal Fabric Enterprises Expand Channels To Create A Three-Dimensional Image Of Enterprises

It's another exhibition season. At Intertextile autumn and winter noodle Accessories Exhibition Fabric industry On the occasion of the coming of the golden age of the year, kangpina, danmao, Huafang, Zhixiang, Sanmao, Xinfang, Ruyi, Nanshan, xiyingying, Shenzhou Such a group of well-known names will appear in people's vision.

In the coming of the exhibition, these top domestic Formal fabric Enterprises are also marching on the road of building a comprehensive comparative advantage, playing the song of exhibition belonging to enterprises with strength.

New products launched, R & D and design close to the market

At the exhibition, innovative exhibits will always be the magic weapon for exhibitors.

For Suzhou ambition Spin For science and Technology Co., Ltd., this year's Intertextile autumn and winter noodle accessories exhibition is a brand-new journey. Its ambition is to go beyond the circle dominated by chemical fiber fabrics and display the overall image of cotton, wool, hemp, silk and other fabrics. In addition, ambition will also bring some of the latest raw material substitution products.

"The epidemic in the poultry industry in the first half of this year has led to the price of feather rising and falling like a roller coaster, which is very unfavorable for the production of textile enterprises. In order to reduce the production cost of domestic down jacket and meet the needs of downstream customers, we have developed a feather substitute. This kind of substitute has been launched in the market. This year, we will bring it to the Shanghai Exhibition for exhibition. I believe this kind of substitute, which is not influenced by external forces, will be recognized by the market and praised by everyone. And in terms of design, we now have our own men's and women's wear design studios, each of which has its own platform. This is also a guarantee of quality. " The vice general manager of Zhixiang finished products business department said.

Also in this year's exhibition, Jiangsu Lugang Technology (601599, stock bar) Co., Ltd. Compared with the previous year, the sales manager of Lukang said that the exhibition was more diversified. "Wool worsted fabrics used to be the main fabrics. This year, formal fabrics such as worsted, semi worsted and woolen will be displayed. The reason why we do this is that we constantly adjust the production type to meet the ever-changing needs of customers under the relatively difficult market conditions. At the same time, customers' orders tend to be more fashionable, and our exhibits are also more fashionable. You can even see knitted fabrics that can be applied to thin coats in our booth. "

As an old exhibitor who has participated in the exhibition for many years, Zhejiang Songjing Textile Co., Ltd. is also ready to participate in the exhibition. The company's sales manager told reporters that Matsui's characteristic exhibit this year is regenerated cellulose Fiber products This product is independently developed and designed by Matsui. From raw materials to finishing process, the whole process is eco-friendly, which is what makes her employees proud. "I can tell my clients with confidence that Matsui has been innovating purposefully." She said.

Expanding channels to create a three-dimensional image of enterprises

To participate in exhibitions, try network marketing, introduce old customers and attract new customers are important ways to expand the market and create brands Fabric enterprise Several aspects that I like to talk about.

Shandong kangpingna Group Co., Ltd., from the chairman of the board of directors, down to every employee of the enterprise, are holding the spirit of hard work, facing every challenge. "Our chairman has no free time at the Shanghai Noodle and accessories exhibition. He will follow the whole exhibition from the beginning to the end. We value every contact with our customers because it represents business opportunities. Campinna now has 20 or 30 key customers, and has established a file for them to develop products for them. At the same time, it also facilitates the long-term cooperation between them. " The design assistant of market planning department of kangpina introduces some details of the enterprise.

Similarly wise, Zhejiang xiyingying Textile Co., Ltd. takes a different path from most domestic fabric enterprises, which has become the secret of xiyingying's ability to make market performance enviable by others in the fierce market competition. Xiyingying, chairman of the board of directors, said that the secret is very simple. For a similar fabric, Italian fabric enterprises sell 30 euro and xiyingying sell US $30. The delivery time of the other party is 3 months, and that of joy Ying is half a month. In this way, the advantages are very obvious. At the domestic level, xiyingying is taking the high-end line and making differentiated fabric products. In terms of different market competitiveness, the different strategies of Yingying are like this.

Matching with market promotion, it is often the expansion of enterprise popularity and the construction of brand image. For ambition, this is the way to go. According to the deputy general manager of Zhixiang's finished products division, ambition has been in an important period of transformation and upgrading. As a key market promotion year, this year is particularly important for ambition. "We are not only selling products, but also vigorously promoting aspiring brands. At this year's exhibition, careful people will find that the four of us Fabric brand "Good family", "Yi Weixin", "kufu", "xingmax" products will be displayed, which is the process of integrating the market and resources, and is also the embodiment

In the process of market channel construction, fabric enterprises often have a variety of attempts. Matsui's sales manager said a very real situation. Four years ago, Matsui began to try to sell fabrics on the online platform. However, as a platform that can't touch the real object and win at a low price, the online platform is not suitable for Matsui which takes the middle and high-end route. Therefore, Matsui also withdrew from the online sales mode and continued to focus on the creation of traditional marketing mode.

Adhere to the exhibition and expect to achieve win-win cooperation

In the coming Intertextile Shanghai Autumn and winter noodles Accessories Exhibition On, E1, E2 Hall large and small dress exhibitors, many of them have participated in many sessions of the exhibition. For these exhibitors, even though the exhibition has a purpose, more words come out of their mouth, such as "has become a habit".

"It's a fight Fabric industry It's definitely impossible not to attend the annual grand meeting. It's going to be out of line with the same industry and trend. Therefore, Lukang has come again this year and applied for 156 square meters of exhibition area in E1 hall, hoping to show the face and spirit of our enterprise. " Lukang sales manager said so.

As a perennial guest of Shanghai Autumn and winter noodle accessories exhibition, Xi Yingying's chairman also analyzed the unique advantages of the exhibition. He said that Shanghai fabric Fair has three advantages: first, it is professional, the participating enterprises are professional, and there are various fabrics with core technology and representative trend in the exhibition; second, it has a large scale, large area, many exhibitors and many highlights; The third is to form a benign interaction at home and abroad. In recent years, there are more and more foreign exhibitors and professional audiences, and people from both sides are present. This kind of virtuous circle feels very good and lively.

"Before the Shanghai exhibition, there will be two professional exhibitions, which will be held in Paris, France and Moscow, Russia. Joy and Yingying will visit Shanghai and absorb the popular trends and information. But at the end of the day, our focus is still on the Shanghai exhibition, which shows the latest things we have seen and learned. " Xi Yingying, chairman of the board, said.

However, there are also exhibitors who express their inner regret. When Matsui applied for the booth, it applied for more than 120 square meters, and the actual exhibition area was 117 square meters. "Of course, we have more space for these enterprises to display. At the same time, we also hope that the organizers can bring more and more professional visitors and improve the possibility and level of cooperation between them. This is also a win-win mode with the help of the exhibition. I believe this is also the original intention of the organizers to hold the exhibition. Looking forward to the new harvest at this autumn's Shanghai Exhibition. " Said Matsui, the sales manager.