Shoes And Clothing Business Will Open The Door Of New Nuggets

< p > < /p >.

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > "2013 China a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > serving the listed company summit" was held in Xiamen International Convention and Exhibition Center in September 10th.

< /p >

< p > in the past two years, the whole shoe industry, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry, is facing a turning point of slowing down and industry shuffling. How to deal with the impact of external pressure caused by weak consumption and fierce competition has become an urgent proposition for shoe industry clothing brand.

< /p >

< p > twenty-first Century, focusing on the business mode of shoes and clothing, innovating and changing the way of consumption structure pformation.

In twenty-first Century, Liu Dong, editor in chief of the network, said, "we are exploring the development of < a href=" http:// www.91se91.com/news/index_c.asp > shoes and clothing industry < /a > with the best shoe and clothing companies in China.

How can enterprises cope with the advent of Internet consumption? How big is the impact of Internet consumption on shoes and clothing enterprises? "< /p >

The "2013 China footwear and apparel listed company summit", which was launched in twenty-first Century by P, discussed the business mode pformation under the Internet Ecosystem, the internationalization marketing innovation method of local brands, and so on.

< /p >

< p > this summit brings together nine Mu Wang (market share trading point) (601566.SH), seven wolves (market share trading point) (002029.SZ), AOKANG International (stock market bar trading point) (603001.SH), XTEP International (01368.HK), a a target= "_blank" href= "http://www.91se91.com/" > dress "/a" (quotes stock bar trading point) (href=), "good bird" (market share bar trading point), and other industries leading listed companies.

< /p >

< p > < strong > shoes and clothing business will open the new nugget gate < /strong > /p >

< p > now, < a href= "http://www.91se91.com/news/" > clothing industry < /a > overall growth is weak, B2C market clothing category is growing against the trend.

To maintain a 167% growth rate, clothing category's contribution to the B2C market has increased steadily from 20% in 2011.

In 2012, the B2C paction volume of Chinese clothing (market share bar trading point) was around 130 billion, accounting for the continuous growth of the total sales of clothing nationwide.

< /p >

< p > "we take women's clothing as an example. In 2012, 2013 basically showed an increasing trend, about 80%.

Men's clothing is growing faster than women's clothing.

The online growth of shoes is faster than that of offline growth.

Yang Bin, President of Analysys International and President of Analysys business solutions, pointed out.

"Shoes and clothing have encountered a new nugget gate by the electricity supplier. In the past few years, there are many figures that prove the importance of electricity supplier to shoes and clothing enterprises and the better and more wealth they get from them."

< /p >

< p > "O2O is becoming a paradox. It is hard to tell whether consumers are online or offline at the moment. In fact, consumers' consumption habits are switched on the screen of computer mobile -pad- TV."

When shoes and clothing enterprises test the water e-business, it is not only the network sale that has been considered. For the brand business / manufacturer, the three level of the electricity supplier's success is learning sales innovation, marketing innovation and mode innovation.

< /p >

< p > Yang Qin, data analyst and chief reporter of the world network business, believes that e-commerce has reached 20% penetration in the past few years.

This is also a factor that inspires us to start thinking about the boundary of e-commerce.

If e-commerce reaches 20% penetration, what kind of situation will it be in 5 years? This is a question worth thinking about.

< /p >

< p > twenty-first Century Kou Yuqing, general manager of the network, also pointed out that there are two changes in shoe and clothing industry this year, which deserve our attention: < /p >

On the one hand, China's consumption power is still strong, but for the domestic shoe and clothing industry, the consumption power of traditional channels lacks motivation. P

In 2012, China's apparel industry grew by 17.7%, the first time below 20%.

Among them, sales volume of large retail outlets decreased significantly, the lowest in 1999.

But in the same year, the amount of online shopping market in China reached 12594 billion yuan, an increase of 66.5% compared with 2011, and the number of online shopping users reached 242 million. The proportion of Internet users shopping online increased to 42.9%. < /p >

< p >, on the other hand, the performance of local shoes and clothing brands is becoming more and more outstanding, and has begun to appear frequently on the international stage.

At the beginning of this year, Xi Jinping and his wife visited Europe. The dress of first lady Peng Liyuan touched people's heart, and the exception of the local brand went through the sky.

For a while, "exception" became one of the hot topics for everyone.

For many domestic brands, how to make use of celebrity effects to create distinctive brands and move towards the international market is already a research topic.

< /p >

Under the background of big consumption, many a href= "http://www.91se91.com" shoes and apparel industry companies < /a > have made a lot of efforts and explorations in e-commerce channels and international marketing, and produced many creative ways to interact with consumers, which has become the consensus of the industry. P

< /p >

< p > < strong > electricity supplier force mobile terminal < /strong > /p >

< p > data statistics, in the first quarter of 2013, 21.02% of the electricity supplier traffic came from the mobile terminal; in the conversion rate, the conversion rate of the traditional computer shoppers was 2.5%, and the mobile terminal was 3.4%. < /p >

< p > in fact, mobile Internet makes big data possible.

There are many data, but how can we change data into valuable information, and let information drive action to help enterprises achieve a retail Transformation Driven by consumers and multi-level marketing? < /p >

< p > at the meeting, Tmall, No.1 store, Mei Bang dress, pick and dig network, and the world's Internet traders and other business people discussed the layout of the mobile terminal in the enterprise.

< /p >

< p > Yu Wei, general manager of Tmall clothing city, pointed out that the main means of attracting customers by electricity providers in the era of big data is no longer just the price, but rather the satisfaction of users and the integration of the industrial chain. Taobao has established several basic systems, including commodity system, trading system, shop system and membership system.

Whether Tmall or Taobao networks solve the core problem is the supply-demand balance relationship between buyers and sellers, and find the demand point of consumers through fast interoperability of information.

< /p >

< p > "the terrible electricity supplier is to break the asymmetry of information." < a href= "http://www.91se91.com" > Mei Bang dress > /a > CIO min Jie, for example, for example, a recent opening up cooperation between American bond dress and Tencent's WeChat side, we have harvested two, one is the effective data of the user, and the other second lets the user carry on more interaction with us.

What mobile terminals bring to us is worthy of our consideration.

< /p >

< p > < strong > do well the brand premium rate, also need to build a memorial hall < /strong > < /p >.

< p > for China's < a href= "http://www.91se91.com" > sports brand < /a >, at present, it is actually a very important time node.

After experiencing the lows of the past two years, there are two problems that sports brands need to consider: one is why the market will shrink so severely. < /p >

< p > "we still can not see clearly the future trend of the real mobile Internet, including the O2O market".

In the view of Li Linbin, the co founder of the Internet, the impact of e-commerce on offline brands is positive, but the mode of mobile Internet is a very good opportunity for the offline, especially the traditional big brands.

< /p >

"P >" our brand itself should think more about how to act like a European brand for one hundred years, instead of striving for the Chinese market.

More thinking is how to integrate platform with our brand. "

< /p >

< p > Li Linbin put forward a view that a good brand should promote the brand's premium rate and build a memorial archway.

< /p >

< p > > the way of promotion in Fujian is to learn from Europe, from brand upgrading, price increase to promotion.

The way of promotion is in ninety percent off eighty percent off.

< /p >

< p > How do local brands make innovations in international marketing? What are the places for Chinese enterprises to be innovated? Lian Chunhui, founding partner and general manager of investment consulting firm, believes that < a href= "http://www.91se91.com" > shoes and clothing industry < /a > is the most basic representative of the whole consumer goods.

At the round table second sub forums, guests from KPMG, New Zealand Fashion, AOKANG international and XTEP brand directors gave the answer.

< /p >

< p > XTEP brand director Guo Yizhe believes that the core value of enterprises.

For example, XTEP, "we once used a long time phrase on the promotion of core values: the feeling of flying.

This word is very simple: I have my wonderful.

No matter how old we are and where we are, we all hope that you will find your own wonderful.

< /p >

Wang Zhenquan, vice president of AOKANG international, believes that "dreams are coming out". P

This is also the slogan of AOKANG. "AOKANG has a dream. AOKANG has entered internationalization ten years ago. Our dream is that one day we can stand on the moon and see people of different colors on the earth walking around in AOKANG leather shoes."

< /p >