The Development Of Men's Clothing Industry In Wenzhou, Ningbo

< p > in China's men's clothing industry, Ningbo and Wenzhou are two representative cities. These two cities, known as a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", are famous for men's wear. After more than 20 years of development, local men's wear has become a dominant industry, and each of them has a large menswear listed company that leads the development of the industry. < /p >
< p > nowadays, the men's clothing industry in Ningbo and Wenzhou is following their own path: for example, Ningbo has been advocating creativity in recent years and injected fresh blood into the traditional industries, while Wenzhou has advanced the road of high-end manufacturing, giving full play to the advantages of its men's clothing industry. In any case, the two cities in the overall transformation and upgrading of the industry are trying to find their own way of development. < /p >
< p > each has its own historical track < /p >.
< p > Ningbo men's wear gradually developed from this solid foundation on the basis of the long history of the red side tailors. Men's wear became the dominant industry in the region. Wenzhou started and developed with the prevailing market environment and rules in the spring breeze of reform and opening up. < /p >
< p > for Ningbo, the "red gang tailor" is probably the most historical and profound memory of linking the city with clothing. According to the data, the red gang tailor began in the late Qing Dynasty and the early Republic of China. At that time, Ningbo was one of the earliest foreign trading ports in China. Many tailors made clothes for "red hair" (a name for foreigners at that time), and the name "red gang tailor" was named after that. From this period on, people's clothing gradually changed from their gowns to western style garments. The tailors began to focus on the development of western style clothes, which not only laid a good foundation for the development of local clothing industry in Ningbo, but also made an outstanding contribution to the development of modern Chinese clothing. From this perspective, the clothing industry in Ningbo has a long history and has a very important position in the history of the development of domestic garment industry. < /p >
< p > even now, clothing is still a city card of Ningbo. As one of the most large-scale garment industry clusters in China, Ningbo's comprehensive strength, especially men's clothing, ranks first among all the similar cities in the country. The production of suits and their suits accounts for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country. < /p >
In the late 70s of last century, with the spring breeze of reform and opening up, a number of garment enterprises began to start in Ningbo. P Some analysts believe that the clothing industry in Ningbo was basically at its own stage, characterized by Western clothing, shirts, trousers and other traditional clothing. < /p >
< p > by the end of 1979, a youth clothing factory in Yinzhou District, Ningbo, was then called the stone town of Yin county. This is the predecessor of YOUNGOR, the leader of the industry. It is said that the youth clothing factory started with a 20 thousand yuan settlement fee for educated youth. Rulers, scissors and stools were brought by workers, mainly processing vests, shorts and sleeves for other factories. < /p >
After the end of 80s, Ningbo clothing entered the stage of brand creation, and a number of brands such as Shanshan, Luo Meng, Luo Luo, Luo Zi and other brands were founded. Ningbo clothing industry, including men's wear, entered a rapid development stage. < /p >
< p > look at Wenzhou again. Compared with Ningbo, Wenzhou men's wear is not so long history. Wenzhou's economic development and industrial development are closely linked with China's reform and opening up. Before the reform and opening up, Wenzhou was a poor place with neither natural resources nor industrial foundation, and transportation was not convenient. It did not have any conditions for rapid economic development. After the reform and opening up, Wenzhou has firmly grasped the opportunity in China's transition from planned economy to a market economy with Chinese characteristics, and the manufacturing industry, including the garment industry, has begun to develop. < /p >
< p > in the 80s of last century, the Wenzhou people with keen instincts and business minds seized the opportunity and launched a large number of family clothing production workshops. This is a mode of "shop before shop", which mainly deals with raw materials processing, and Wenzhou has formed a preliminary pattern of garment industry. This family workshop mode of production and processing was everywhere at that time, and became a common memory of a generation of Wenzhou costumes. < /p >
< p > this corresponds to the economic development mode which was later known as the "Wenzhou model". It is understood that the Wenzhou mode refers to the development of non-agricultural industries in the form of family industry and specialized market, thus forming the development pattern of small commodities and big markets. It can be said that the market economy with Chinese characteristics has provided a powerful driving force for the development of Wenzhou's garment industry. < /p >
Zheng Chenai, President of the Wenzhou clothing trade association, said in an interview that Wenzhou allowed the development of private enterprises as long as it was within the law permitted. From this level, it is precisely because of Wenzhou's attitude towards the opening up of private enterprises that it has created the prosperity of the local private economy, and only let the Wenzhou garment industry develop rapidly under the action of market rules. < /p >
< p > Wenzhou dnair a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Ding Jianqiu began to enter the garment industry in the middle of 80s and began processing. "At that time, business was very hot. People who came to pick up the goods had to queue up." < /p >
< p > according to Jiang Hai, President of Wenzhou clothing trade association ladies' wear branch, from the middle of 80s to the early 90s of the last century, the pattern of Wenzhou's clothing industry was very clear. It was mainly divided into three parts: the main costume of the Miao fruit temple; the Qingming Bridge was mainly made for men's suits; Xinhe street was mainly engaged in agency business, such as Puma, Nike and other brands. According to information, the production of suits was formed in the whole of Wenzhou, and there appeared a street in Qingming bridge. Due to the large demand for fabrics, and at the same time led to the formation of Huanglong boutique fabric, Wenzhou clothing has a preliminary industrial chain. < /p >
< p > reporters have done a lot of interviews in Wenzhou for the purpose of making the topic of "women's wear in Wenzhou". It was learned from the interview that although the clothing industry in Wenzhou was famous for men's clothing, women's clothing developed better than men's clothing in the 80s when the Wenzhou garment industry started to start in the last century. At that time, in the mode of "front shop and factory", women's clothing production occupied a considerable proportion. At that time, the Wenzhou people engaged in the production of women's clothing returned the popular information to women's clothing production at the first time, and produced them quickly and produced a lot. < /p >
< p > Zheng Chenai believes that Wenzhou women wear is earlier than men's wear but lacks market cultivation. So that after entering the 90s, a group of men's clothing quickly rose, breaking the pattern of women's wear once. "Men's suit enterprises are easy to scale, and with the use of large machinery and equipment, mass production is easy to make. Meanwhile, in the 90s of last century, a large market for men's suits was formed in all China, and the prosperity of Wenzhou men's suit market was created. < /p >
Generally speaking, Ningbo's men's wear is a fine tradition of "red gang tailors" which has a long history. It gradually started to develop on a solid foundation, while Wenzhou men's clothing has nothing to rely on "historical heritage". Instead, it relies on the loose and relatively free market environment after reform and opening up, and starts and develops gradually according to market rules. P {page_break} < /p >
< p > Ningbo clothing: towards fashion creativity transformation < /p >
< p > the import dependence of clothing industry in Ningbo is gradually decreasing. In the process of transformation and upgrading, the industry hopes to make the traditional garment industry into a fashionable and creative industry. < /p >
< p > up to now, including the men's wear, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the clothing industry is not only the traditional competitive industry of Ningbo, but also the pillar industry of the local economy and the leading fashion industry in the whole country. Its industry is complete, its industrial chain is complete, its product mix is relatively reasonable, and there are obvious advantages of industrial clusters and solid industrial foundation. In October 1997, Ningbo ushered in the first large-scale economic and trade activities in history: Ningbo international clothing festival. Information shows that the first Ningbo clothing festival trade was RMB 3 billion 230 million yuan. Today, the clothing festival has become an annual event in Ningbo and is currently one of the largest comprehensive clothing professional fairs in China. < /p >
< p > an export-oriented port city in Ningbo. It is the main export city of China's textile and clothing. Data show that textile and garment exports occupy 1/5 of Ningbo's total exports. Ningbo once became the world garment processing factory, which mainly stems from the 80-90 century of last century. Large multinational corporations abroad have shifted the low end processing links to China's Yangtze River Delta and the Pearl River Delta region for the sake of comparative advantage. Ningbo's local enterprises have been producing foreign OEM orders, and this OEM mode has contributed to the formation of Ningbo's "made in China". Some of Ningbo's clothing brands, such as YOUNGOR's leading men's wear brand, also have similar OEM experience. < /p >
< p > in recent years, the export dependence of Ningbo's textile and garment industry has declined, which is affected by the international economic environment. On the other hand, it is due to China's economic transformation, structural adjustment of internal and external needs and the restructuring of Ningbo's textile and garment industry's foreign trade structure. At the same time, in the process of transformation and upgrading, Ningbo proposed to make the clothing industry into a fashion and creative industry, rather than simply manufacturing. < /p >
< p > clothing enterprises in Ningbo are transforming from production marketing to brand transformation, or from technology intensive to artistic and creative type. Since 2011, a group of garment enterprises represented by YOUNGOR and other brands in Ningbo have been leveraging creative transformation. The pace of upgrading has accelerated significantly. YOUNGOR hopes to turn itself into a "creative and creative world of culture and art" from the garment factory. In June 2011, YOUNGOR group sold new Malaysia clothing, a wholly owned subsidiary engaged in OEM processing business. < /p >
On the occasion of the 10th anniversary Ningbo International Fashion Festival 2006, the Florence City Hall of Italy built the statue of David as the city's cultural carrier in Ningbo, creating the first place for the construction of the landmark cultural facilities in Ningbo's international culture. P In recent years, the city has been promoting the transformation and upgrading of the garment industry by encouraging the development of creative design industry, building and building creative Plaza and three creative blocks. < /p >
< p > Wenzhou menswear: take the high-end manufacturing route < /p >.
< p > once, the products made in Wenzhou, including men's wear, were synonymous with fake and inferior products. Later, through a series of measures, Wenzhou gradually restored its reputation in Wenzhou. Today, the men's clothing industry in Wenzhou has a clearer goal to build the high-end manufacturing image of men's clothing. < /p >
< p > for Wenzhou, some of the "interludes" have to be seen from the development process of the local garment industry. < /p >
< p > after the 80s of last century, some private enterprises in Wenzhou (including garment enterprises), which are in the primitive accumulation stage, produce and sell many inferior and cheap products in order to get the market. At that time, the reputation of Wenzhou clothing was not very good. In 1993, the Wenzhou municipal Party committee and the municipal government jointly made the decision of "quality setting up the city". In 1996, Wenzhou put forward the policy of "famous brand development", which closely linked quality and brand names. The image of Wenzhou clothing was greatly improved, and Wenzhou became a business card of Wenzhou clothing. In 2000, Wenzhou put forward the slogan "wear in Wenzhou". < /p >
< p > a lot of local clothing industry people believe that men's clothing is essential to promote the development of Wenzhou's garment industry. < /p >
In the early 1990s, an overseas Chinese named Ceng Xuguang returned to Wenzhou to start a garment factory. He founded the Chinese clothing and brought the advanced production equipment and technology in Europe. He was one of the earliest Western-style clothes importing enterprises who introduced the advanced Western-style clothes and water equipment and technology management concepts to Wenzhou in the early days. Huashi became the object of imitation of Wenzhou's clothing industry for a time. At the same time, Wenzhou garment industry inspired by Chinese scholars, advanced equipment has been favored by local garment enterprises, and enterprises are scrambling to adopt advanced designs. For example, news birds, Xia Meng, Zhuang Ji and so on have also introduced advanced equipment abroad. Insiders believe that this has opened the curtain on the first great development of Wenzhou's clothing industry. < /p >
< p > 2003, Wenzhou Xia Meng Garments Co., Ltd. and Italy Zegna group formed Sino Italian joint venture Xia Meng Yi Jie China Limited. This has become an important event in the development of men's wear in Wenzhou. This indicates that Wenzhou men's clothing has the advantage to cooperate with the international first-class men's clothing enterprises, and has since stepped onto the international stage. After that, international top brands came to Wenzhou to seek cooperation, which greatly promoted the development of Wenzhou's clothing industry. < /p >
< p > 2007, there was a milestone in the men's clothing industry in Wenzhou. It was listed on the Shenzhen Stock Exchange as the first listed company in Wenzhou garment industry. It played an exemplary role in the Wenzhou garment industry's pursuit of greater development in the capital market. {page_break} < /p >
< p > after 20 years of development, men's clothing has become the most advantageous industry in Wenzhou, forming a strong industrial cluster. It has been reported that most of the top 10 Top Men's clothing brands such as Armani, Zegna, Versace and other world famous brands are produced in Wenzhou. Hundreds of famous domestic brands such as the seven wolves, GXG and Hai Lan home have also maintained long-term and stable brand cooperation with Wenzhou. < /p >
< p > nowadays, Wenzhou has proposed that Wenzhou men's clothing should take the route of high-end manufacturing. Last year, Wenzhou held the "Wenzhou (global) high-end men's wear brand (manufacturer)" selection. In this regard, Chen Qixiang, Deputy Secretary General of the Wenzhou clothing trade association, believes that this activity can not only fully demonstrate the manufacturing level of high-end men's clothing in Wenzhou, but also enable some rising brands to be encouraged and displayed. More importantly, to help Wenzhou dress to clarify the development of the context of positioning, the formation of "high-end men's clothing to see Wenzhou" pattern, to help inspire the development direction of enterprises. < /p >
< p > Chen Qixiang said in an interview that Wenzhou's men's clothing also has obvious advantages throughout the country, and this advantage can still be maintained in the next 5-10 years. Wenzhou clothing must be precision marketing, every area must have a fist product, so Wenzhou proposed to build high-end manufacturing of Wenzhou men's clothing. At the same time, Wenzhou also hopes to create high-end men's clothing to promote the coordinated development of women's clothing, children's clothing and other industries. < /p >