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Russian Residents Spend 15% Of Their Income On Clothing And Consumer Market.

2013/9/26 11:18:00 10

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Russia Clothing Industry Clothing Consumption Clothing Market

Russia's largest fashion trade exhibition CPM Collection Premi re Moscow was held in Moscow last weekend. CPM Collection Premi re re entered the second ten years, and witnessed the prosperity of the Russian fashion market. The CPM Collection Premi re Moscow, which lasted for four days, received 1600 series from 35 countries. About 19300 professional spectators attended the exhibition, with an exhibition area of 58400 square meters. 
 this exhibition is held by CPM Collection Premi re Moscow for the twenty-first time, and CPM Collection Premi re re project manager, Hou Hou, concluded after the exhibition that the four exhibition areas of the exhibition area, all of them have high attendance rates, which also shows the continuous attraction of the Russian market. Philipp Kronen, CPM Collection Premi re re Moscow organization partner and Igedo Company management partner of German exhibition company, said CPM Collection will have more and more participants. Meanwhile, manufacturers should also be clear about their position in the Russian market. 
 to attend the CPM Collection Premi re Moscow European Fashion and Textile Export Export European fashion and "Collection", "textile" association "(") "chairman of the textile association, chairman of the Chinese textile market, said in a Russian media interview that the Russian fashion market has made great progress in the past 10 years, but it is still in its initial stage. For example, he called Russia's "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ". Sales are still dominated by crowded markets, and there are no lights or display in store windows because they are worried about being robbed and robbed. 
 although the Russian market is still in its initial stage, as of now, the global luxury goods and a href= "http:// www.91se91.com/news/index_c.asp" fast fashion brand < /a > has basically entered the Russian market. According to the data of Euromonitor International Plc, the Russian luxury market increased by 6% to 8 billion 800 million euros in 2012, while the growth rate in 2011 increased by 4.6%. It has recovered from the downward trend in the 20% year of -2009 in 2007, though this is quite different from that in the Chinese market in 2012, but it is much better than the whole weak European market. Because of the European debt crisis, the luxury consumption in the European market in 2012 has dropped by 1%. 
 at present in the Russian market, Kering SA (KER.PA) Kai Yun's brand Gucci is the largest brand, according to Euromonitor International Plc Ou consulting agency data, Gucci sales in Russia in 2011 amounted to 6 billion 740 million roubles, or about 208 million 600 thousand US dollars, which is higher than LVMH, Mo, LVMH, Kering, Hennessy, and Louis Weedon group's brands, and the brand of the top five in Russia. 
 according to Patrick Albaladejo, deputy general manager of Hermes International Group, Herm s International SCA (RMS.PA), along with the demand for luxury goods in the Russian market, "we see a chance to make a comeback." 
 > the main luxuries including Chanel Dior, Dior Dior, Gucci Gucci, Louis Vuitton Louis Weedon are not only stationed in Moscow, but also have been stationed in the third largest city of Russia, Yekaterinburg Yekaterinburg. The Department is from Yekaterinburg Yekaterinburg, which is less than two hours from Dubai, which is rich in Dubai. 
 since 2000, the annual disposable income of Russian residents has increased 10 times to 22 thousand and 800 rubles. According to the data of Fashion Consulting Group, in the past 10 years, the Russian luxury retail space grew three times to 1 million 650 thousand square meters, and the Boston Consulting Group Boston consulting machine said that the number of Russian millionaires increased to 180 thousand in 2012, compared with 158 thousand in the previous year. 
 according to Russian media reports, Russian consumers will spend 15% of their income on the purchase of "a target=" _blank "href=" http://www.91se91.com/ "dress" /a ", which is only 5.6% in Germany. 
 although the Russian market is flourishing, but as a former communist country, European Fashion and Textile Export Council, European fashion and Textile Association (EFTEC) chairman Reinhard D pfer warned that the Russian market has many characteristics of its own. Reinhard D o pfer said that 98% of the brands currently active in Russia are not ready. 
Christian Kasch, P CPM Collection Premi re Moscow project manager, said that it was not recommended for international brands to enter the Russian market through direct operation. For Russia's complex market, foreign brands and retail models could easily fail. Christian Kasch points out that both the language and industry rules are problems that retailers need to face. In addition, the rent in Moscow is also very expensive. The retail space in the new shopping mall in Moscow reaches 4000 euros to 6000 euros per square meter, plus a 50000 Euro admission fee and a sales commission. European fashion and a href= "http://www.91se91.com/news/" > textile association < /a > (EFTEC) chairman Reinhard D pfer pfer said that the difficulties are not only those, but because of the legacy of communism, Russian consumers are very unfamiliar with store concept marketing, visual merchandising, styling consultant, after-sale and so on. 
"P" tariff barrier is also an important reason hindering the development of many foreign retailers in Russia. The Eurasian Customs Union (EAC) Eurasian customs union, composed of Russia, Belarus and Kazakhstan, has replaced the former Eurasian Economic Community, which has trade protection and has the function of mediating imports and exports, including clothing and textile products. 
If P wants to operate independently, it is necessary to set up a "OOO" limited liability company, and the establishment of such a company is also very expensive. According to Reinhard D pfer pfer, chairman of the European fashion and Textile Association (EFTEC), Hugo Boss has recently paid 250 thousand euros for such a company, and if it chooses local agents or distributors, it does not need such restrictions. 
"P > despite the fact that international brands are turning direct, Yulia Bushueva, managing director of Arbat Capital, a Russian investment organization, said that in order to cater to the needs of the Russian market, luxury goods are trying to change strategies, like direct marketing in mature European markets. Yulia Bushueva said that even in London's Harrods Harold and Harvey Nichols Harvey Nicks department stores could not see something exciting, "but in Russia, I can easily find some a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a ". Hermes Hermes, Chanel Chanel, Louis Vuitton Louis Weedon and Prada Prada have changed the way of franchising in Russia to direct operation last year. 
 besides the policy stipulation, the unique and changing tastes of Russian consumers also need retailers to grasp. For example, Russian consumers are still willing to spend money on brand bags and "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a ", because this is a symbol of wealth and identity, but on clothing is another matter, they will pay more attention to cost performance, because this is the first choice for Russian consumers. Inditex SA (ITX.MC), which entered the Russian market through the Finland retail group Stockman in 2003, has developed fairly well. At present, Inditex SA (ITX.MC) operates independently in the Russian market. Its brand has a total of about 300 stores in the market. In August 28th, Inditex SA (ITX.MC)'s brand Zara also launched an e-commerce website in Russia. 
 according to Claudia D 'Arpizio, partner of Bain & Co. Bain Research Institute, Russian consumers and Chinese consumers are changing tastes, and this is a cyclical problem. "Although the fast growing consumer groups are happy to buy large LOGO handbags and jewelry watches, more mature customers tend to focus on those brands with connotations, materials and techniques." 
 according to the launch of the same brand name Vika Gazinskaya a target= "_blank" href= "http://www.91se91.com/", the designer "/a" Vika Gazinskaya revealed that the brand sales doubled over the past year, and the "Tan" dress was not cheap, one piece was also up to 1500 euros. The brand currently has 25 sales outlets in major cities such as Paris, New York and Hongkong, and designers are seeking external investment for international expansion. Other high-end brands in Russia include brand names such as Uliana Sergeenko's brand name, Alexander Terekhov and so on. Uliana Sergeenko is involved in the Paris advanced custom fashion week in recent seasons.