India Consumers Plan To Prefer Natural Fiber To Shopping

As an emerging consumer country, India has provided broad prospects for retailers and brands seeking expansion opportunities in the clothing market. < p >

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< p > India is considered to be the second largest cotton producer in the world, and at the same time, as a consumer market, it is also in the trend of market growth and consumption demand increasing.

According to European information consulting company, in 2011, the size of India's clothing market was 2 trillion and 700 billion rupees, and it is expected to grow by 60% to 4 trillion and 300 billion rupees in 2016.

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< p > although the retail market in India is growing steadily, the retail pattern is quite traditional.

According to the Mintel research firm, the retail environment dominated by independent stores and organized retailers account for less than 7% of the total retail sales.

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< p > according to the 2012 global lifestyle survey, half of the consumers in India say they buy clothes mainly in retail stores or street markets.

No matter where Indians choose to buy clothes, they are more keen on buying clothes than consumers in other countries.

India consumers, especially young men, are especially keen on buying high quality cotton products.

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India consumers with less than P > 41% say they spend more on clothing consumption than they did in the same period last year.

According to Venn Research, Menswear is the fastest growing clothing market in India and is expected to continue in the coming years.

The continued growth of the men's wear market can be attributed to the widespread acceptance and preference of Western clothing for male consumers in India.

This phenomenon encourages clothing brands to increase the market supply of such products.

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< p > research shows that 98% of male wardrobes are < a href= "http://www.91se91.com/news/index_c.asp" > western style dress < /a >, the same situation is only 75% in women.

Indians showed less impulse buying behavior, and 47% of consumers planned to buy clothing compared with the global average of 41%. Only 18% of India consumers bought clothes at least once a month.

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< p > consumers in India prefer to buy Seasonal styles and give consideration to fashion and comfort.

72% of India consumers said they wanted to change clothes for every occasion, rather than wearing the same clothes all day.

Younger consumers are more likely to be guided and influenced by the trend, while older consumers are more willing to buy comfortable basic funds.

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< p > < strong > preference a href= "http://www.91se91.com/news/index_c.asp" > natural fiber < /a > /strong > /p >

< p > consumers in India value a href= "http://www.91se91.com/news/index_c.asp" > clothing quality < /a >, 81% of consumers say that they are willing to pay higher prices to ensure that clothes meet their requirements.

In India and even the world, natural fiber is the key identification factor for quality clothing.

Therefore, knowledge about fiber composition plays an important role in assessing the quality of clothing in India consumers.

Consumers of 2/3 say that better clothing is made of natural fibers.

It is worth mentioning that Indian demand for clothing is getting higher and higher.

The percentage of consumers who wanted to know the fiber content in clothing rose significantly from 64% in 2010 to 72% in 2012.

Cotton clothing meets the needs of India consumers for high-quality clothing made of natural fibers.

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< p > consumers in India always love cotton, and their love for other natural fibers has also increased.

Recently, a survey in Mumbai and Ludhiana found that 70% of the clothing in the retail market contained cotton, which reflected the demand of consumers, because more than 80% of India consumers preferred cotton or cotton blended fabrics.

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< p > compared with other countries, India consumers are not enthusiastic about jeans, but the number of consumers who love or love to wear jeans has been increasing steadily.

In jeans with the highest popularity in Bangalore, consumers have two times more jeans than other India regions.

With the development of India's economy, Western clothing brands and products, including jeans, are expected to expand the market and provide more choices for India consumers.

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< p > in India, the success of garment retailers will depend on the provision of quality clothing made of natural fibers and meet consumers' expectations of fashion and comfort.

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