Shoe And Garment Enterprises: The "Bet" War Of The Olympic Gold Medal

For the first time, the first Olympic gold medal was congratulated.

For a long time, the Olympic "first gold" has become the focus of Chinese people's delight.

Because attracting many "eyeballs", the Olympic "first gold" has also become the focus of attention and competition among businesses.

When Chen Xiexia won the Olympic "first gold medal", the Chinese weightlifting team's strategic partner mingle and the Chinese women's weightlifting team sponsor Hongxing Erke launched the marketing war in the first time.

In the August 9th Beijing Olympic Games, the women's ten meter air rifle and the women's 48 kilogram weightlifting two projects all hit the "first gold".

Before the "first gold" did not come out, businesses had already carried out a thrilling "bet" war.

In the morning, at the Beijing women's 48 kilogram weightlifting competition, Ding Siliang, the chairman of mingle (China) Co., and his top management team stared at Chen Xiexia on the spot. For the first gold medal of the Olympic Games, the fame and music had been looking forward to for too long. In August 9th,

As early as a year ago, mingle officially became a strategic partner of China weightlifting team.

"At that time we knew very well that the women's 48 kilogram weightlifting competition is likely to win the Olympic" first gold ". We hope to make an article in this regard.

Guo Hui, director of mingle brand, told reporters.

After seeing Chen Xiexia succeed in winning the "first gold", the famous music executive team held an emergency meeting at the scene. The prepared Olympic gold medal marketing strategy was implemented quickly.

"Within one hour, congratulations on the congratulations of Chen Xiexia, the Chinese weightlifter team, who won the first gold medal in the Olympic Games, and to ensure the speed, all the store's POP advertising panels will be printed in the form of inkjet."

After knowing that Chen Xiexia won the championship, Guo Hui, director of the famous music brand, made a phone call to the reporters for the first time.

The reporter learned that only one day, all the more than 1600 stores in mingle had hung congratulations on the scroll. The content was "warmly congratulate the Chinese women's weightlifting team for winning the first gold medal for the 08 China Olympic Legion". At the same time, all the outdoor advertisements of mingle were also put on the latest advertisement of "mingle Sports - China weightlifting team 08 Olympic official partner" in a short time.

It is understood that after the Olympic Games, mingle will invite Chen Xiexia, Liao Hui and other Chinese weightlifting Corps Olympic athletes to visit Jinjiang.

There is reason to believe that the next Olympic marketing show will be more wonderful.

Netizens generally believe that a series of moves around the "first gold" of famous music will enable dealers and consumers to feel the connection between mingle and China weightlifting team, which will naturally increase consumers' interest in famous music, and at the same time, mingle has attracted many eyeballs.

Hongxing Erke first refreshed the website in the Quanzhou brand, eyeing Beijing Olympic "first gold" in addition to the famous music, and Hongxing Erke.

Mingle is a strategic partner of China weightlifting team, while Hongxing Erke signed the Chinese women's weightlifting team, directly referring to the women's 48 kilogram class project of Beijing Olympic Games, which seemed to run directly to the Olympic "first gold".

Wu Rongzhao, vice president of Hongxing Erke, said: "we hope to use this news point to increase our brand awareness.

You know, 1 billion 300 million Chinese are waiting for this gold medal. "

Reporters noted that, at the first time after Chen Xiexia won the championship, Hongxing Erke posted a banner celebrating China's strength in the website. The banner at the lower right corner of the banner is the latest slogan, "China, No.1", which has been widely broadcasted on TV.

Around the Olympic "first gold", Hongxing Erke first time in all parts of the country's print media to congratulate advertising and public relations soft Wen.

In order to respond quickly, Hongxing Erke's planning team has made adequate preparations, including congratulations on the design of advertisements and the layout of major print media.

I do not know whether it is coincidence or intentional arrangement. These days, Hongxing Erke 2009 spring product order will be held. They will set up special links at this order meeting to celebrate the Olympic "first gold" and encourage the morale of dealers.

According to the head of Hongxing Erke market, Hongxing Erke will implement a series of marketing activities around the first gold in China. The series of activities will reach a climax after the Olympic Games.

The Olympic gold medal "bet" war in August 9th, the first day of the Beijing Olympic Games, the morning of the women's 10 meter air rifle and women's weightlifting 48 kilograms class competition, China's team of a total of several players are expected to win gold.

Tully?

Zhao Yinghui?

Or Chen Xiexia?

No one will know.

However, the commercial interests behind the Olympic "first gold" are really tempting, and no matter what the result is, they should gamble.

Therefore, the "bet" war around the Olympic gold medal was opened early.

Before August 9th, the "double insurance" of the shooting team is undoubtedly the biggest chance for the Chinese team to hit the "first gold".

Perhaps it is precisely this, Lining, SKYWORTH, Wuliangye, Huarun coatings, nine foods and good eyesight six big companies have been on the side of the shooting team.

Their "bet shooting team" may be the stability of Tully, who is recognized as "beauty shooter". It may also be the explosive power of Zhao Yinghui, whose reputation is slightly inferior and his strength is outstanding.

But "double insurance" does not mean foolproof.

Perhaps to see the "easy to be disturbed" of the shooting project, mingle, Hongxing and Nike all stand in the camp of the Chinese weightlifter.

For the Beijing Olympic Games, Nike has been prepared, Nike brand global president Charlie Danson once said: "this is a great opportunity for Nike brand promotion."

As the largest sporting goods brand in China, the 2008 Olympic Games have more extraordinary significance for Lining.

It is understood that Lining signed the four Chinese dream teams in shooting, diving, table tennis and gymnastics at the same time, and the first gold medal is undoubtedly the most precious bet.

A "bet weightlifting", a "gambling shot", in the fight for the "first gold", Nike and Lining most "irreconcilable".

But when we see Chen Xiexia standing on the high podium, we can not help but admire Nike.