Zhao Yingguang, Han Du Yi House, Uses Insensitive Force To Create The Future.

< p > Zhao Yingguang is not tall and looks gentle and gentle. He does not seem to be an affectation man. His fat body is somewhat dull.

After 80 employees secretly like to call Zhao Yingguang "Anxi coach".

< /p >

< p > Anxi coach is the role of the hot day dunk player, leading the inconspicuous North Hunan basketball team into the national competition all the way.

Coach ANSI is not as good as the popular character, but he is easy-going, not easy to worry, and will not be discouraged. However, he is the fixed needle of the North Hunan basketball team.

Japanese writer Junichi Watanabe called this ability "insensitive".

< /p >

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< p > Zhao Yingguang has been running around with her mother since she was young.

Later, the University was mainly in Korean, and he was a peddler at school. He sold all kinds of small things. He said he liked the game between buyers and sellers. After graduation, he went to South Korea and lived a boring life at ten points.

< /p >

< p > wait, persist and discover yourself. For more than 10 years, Zhao Yingguang has been doing the same thing until the opportunity arises.

< /p >

< p > < strong > Zhao Yingguang wants to start a business < /strong > < /p >.

< p > 1995, Zhao Yingguang graduated from the Korean Department of Shandong University. After the establishment of diplomatic relations between China and South Korea in 1992, the first batch of Korean students.

From the time of University, Zhao Yingguang did some small business.

In summer, when there were no electric fans in the university dormitories, he put in a batch of small fans from the wholesale market, one large, one small and 6 yuan. He hired some students to sell them at the gates of universities in Shandong, and the retail price could be sold to around 15 yuan.

Zhao Yingguang jokes that this is his distribution model at that time.

< /p >

After graduation, Zhao Yingguang faced two choices: the temporary worker of the largest trading company in Shandong (Shandong international economic and technological cooperation company), or the civil servant of Yantai Foreign Affairs Office.

He chose the former, though he was only a temporary worker with a low salary level. However, the company provided an opportunity to go to the South Korean branch, which should not be missed for Zhao Ying.

< /p >

< p > August 1997, Zhao Yingguang and so on came to good news, because South Korea branch lacks people, he can go to Korea.

< /p >

< p > for the next ten years, Zhao Yingguang has been staying in the Korean branch office, and has not even moved his position, repeating the similar work day after day.

In addition to receiving Korean trade orders to produce in China, it is a Shandong business owner who visits South Korea to play the role of a driver, plator and tour guide.

< /p >

Less than P, he will carry a MP3 with him when he works. He will wear headphones consciously if he is free.

No one can imagine that thousands of hours of success courses are downloaded in MP3. Chen Anzhi, Yu Shiwei and other "masters of success" are his daily spiritual food.

< /p >

< p > in the company, "Zhao Yingguang wants to start an enterprise" has long been an open secret. Zhao Yingguang's name will not appear in the list of promotions.

Every day as long as he is in the dormitory, he will continue to play the successful course. His roommates often complain about this.

< /p >

< p > how many people are successful in listening to success?

< /p >

< p > Li Kaifu, founder of the Innovation workshop, once publicly denied the success study. He believed that most of the writers of success were just talking on paper and could not be used for reference. Some of the writers who had been industrial have taught you how to copy success, but often success can not be duplicated.

Li Kaifu's suggestion is to read the Autobiography of celebrities without copying, but to learn and learn.

< /p >

< p > holding the attitude of learning is the biggest difference between Zhao Yingguang and other successful masters. He will not only listen to successful courses, but also communicate closely with one successful person.

< /p >

< p > during Zhao Yingguang's stay in Korea, almost two or three entrepreneurs from Shandong will visit South Korea every month. He will be around, rough and rough, and no less than 400 people will be seen.

In those days, once we got to Korea, the domestic mobile phones could not be connected. The bosses were as if they had entered the paradise of the world without disturbing them, and because of their poor language, they seemed very relaxed and free from distractions. They would tell Zhao Yingguang their yesterday, today and tomorrow, and the way of business management.

< /p >

< p >, and Zhao Yingguang always asks the bosses to prove the puzzling questions of Chen Anzhi and Yu Shiwei.

From one to two, the idea of successful learning on paper has found a fresh case in reality, complementing each other.

< /p >

< p > "the influence of words and deeds is too great."

Zhao Yingguang said, this is why some people are talking about "3 hours of talks with Shi Yuzhu" as a commodity auction.

< /p >

< p > < strong > opportunity came < /strong > /p >

Zhao Yingguang, who stands on the stage, does not mean being overbearing, but it can always be astonishing. It can even make people feel that "P is not amazing."

This has nothing to do with his ten years in Korea.

< /p >

In the past ten years, listening to successful courses and chatting with successful entrepreneurs is a true portrayal of Zhao Yingguang's "boring" life in the past P years.

Then, "what did you learn?" the reporter couldn't help asking him questions.

< /p >

< p > "choice is more important than effort."

Zhao Yingguang thought for a moment and then answered.

< /p >

< p > for Zhao Ying light, until today, he has only made three choices: "learn Korean, go to Korea to work, and start business in e-commerce".

The seemingly insipid life CV encompasses all his life directions.

< /p >

"P > 1998, leaving the summer of the Chinese people's memory, the flood from south to north is the theme of that year."

In the same way, massive floods have also occurred in South Korea, and all telecommunications cable systems have been washed down.

When Kim Dae-jung, President of South Korea, just formulated the strategy of Building South Korea into a IT power, taking the Internet as an important industry in Korea, the government has rebuilt the world's most advanced optical fiber after the floods.

< /p >

P, Korea's e-commerce began to develop rapidly. EBay also built its Asian headquarters in Korea, aiming to be the pioneer in the fastest growing market.

Zhao Yingguang, who lives in Korea, feels the wave of e-commerce from the front line.

Soon, he became one of the new wave makers.

< /p >

< p > {page_break} < /p >

< p > 2002, Zhao Yingguang opened a shop part-time on eBay, bought some cosmetics from Korea, sent them to China, and shipped them by friends.

This is the first time that he has been testing the water business and has been going on for many years.

In 2004, data showed that 11 million of the 48 million people in Korea were broadband users, and the products sold on the Internet covered almost all commodities including automobiles, jewellery and furniture.

Of China's 1 billion 300 million people, only 20 million broadband users, Taobao has just begun to take shape.

Zhao Yingguang has been on the sidelines of the domestic electricity supplier.

< /p >

< p > Zhao Yingguang sighed that at that time, eBay's home page focus map advertisement could only be hung for seven days as long as 79 yuan, and the e-commerce market was too small, so it didn't need to put much effort into it at all.

< /p >

< p > even so, every time Zhao Yingguang goes back to China, he will constantly instil the concept of e-business to his friends, "not to do nothing but to get the chance."

There are many partners in South Korea's clothes house, of course, these are all words behind.

< /p >

Although P is in Korea, Zhao Yingguang has grown with the development of e-commerce in China.

"I grew up in the vat of e-commerce."

From eBay to Taobao, from selling cosmetics to maternity clothes, Zhao Yingguang never missed any possibility, but the result was not satisfactory.

< /p >

In 2006 P, Zhao Yingguang could feel the expansion of the market scale. Although the team consisted of 6 people, the shop development was very slow.

He attributed the reason to the failure of the model to find out what kind of products have market and how to differentiate from competitors.

< /p >

< p > mid 2007, South Korea tricycle < a href= "http://www.91se91.com/news/index_c.asp" > fast fashion women's wear > /a > the company found Zhao Yingguang's Korean branch, hoping to find manufacturers in Shandong.

After receiving the order from the company, Zhao Yingguang's heart was somewhat puzzled.

< /p >

< p > the general company is to give the manufacturer three or four kinds of clothes, each production tens of thousands of pieces, but this company is directly gives the producer 700 clothes, the specific production which styles, decides by the manufacturer.

Although many styles, but a single order quantity is less, less than hundreds of pieces, more than 1000 pieces, sell well and then return.

< /p >

At the time, the largest fast fashion company in Korea, P, has become a listed company with a market value of one billion dollars. It has many styles, quick updates, quick returns and thirty thousand or forty thousand orders per day. The whole operation mode is more like the current domestic customers, both the platform and its own brand, with fast fashion as the core.

< /p >

Zhao Yingguang P suddenly realized that he had finally found the reliable pattern of searching for years.

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< p > time is up -- Zhao Yingguang told himself.

< /p >

< p > 2007, Zhao Yingguang applied to the company to return home for reasons of marriage and child development.

< /p >

< p > < strong > take the first step < /strong > /p >

(P) every morning, Zhao Yingguang will spend forty minutes driving his modern SUV across the entire West from east to Ji'nan, before arriving at 9:30.

Even though he was the founder of Han Du's clothes house, he worked like a regular employee.

He walks with a few words and is very fast. Most people can't keep pace with him.

< /p >

< p > compared with his walking speed, Zhao Yingguang's preparation for entrepreneurship is a long process.

< /p >

< p > in Zhao Yingguang's understanding, to start a business, we must first solve three factors: first, to become an expert in a certain field, it takes ten thousand hours to hone. He has been trying in e-commerce for 7 years. He has worked in every detail and knows all kinds of trivial matters. Secondly, we need to accumulate funds and connections. In the ten years of South Korea, this part has already been well prepared. Finally, it is persistence and luck. He sees tricycle as a "fuse" for returning to business.

< /p >

After returning to China, Zhao Yingguang first showed the videos and materials of tricycle to his friends in a sushi restaurant in Ji'nan. He solemnly declared from part-time job to full-time entrepreneurship and invited partners. P

< /p >

< p > after countless discussions, we finally reached a consensus that we should try on Taobao first.

< /p >

< p > {page_break} < /p >

< p > March 2008, < a href= "http://www.91se91.com/news/index_c.asp" > Han dresses house < /a > was formally established, taking Korean dress as a breakthrough.

Zhao Yingguang positioned Han Du Yi house in the "Korean purchasing expert", first buying the buyer through purchasing.

< /p >

< p > he put most of the company's resources on the buyer, and set up a buyer team of 50 people. From 1000 brands in South Korea, 8 clothes were selected per person per day, and the daily update of Han Du Yi House reached 400, and the cost of each new garment was 10 yuan.

< /p >

< p > at that time, Taobao search was arranged according to the new time. Originally Zhao Yingguang just wanted to make the product adequate, but did not expect to win the traffic.

< /p >

< p > in the face of the huge Taobao traffic and lower new cost, Han Du Yi house began to train buyers to cultivate the consciousness of independent management.

In April 2009, after a year of buyer training, Zhao Yingguang held the mentality of trying to give the buyer 20 thousand yuan, letting her decide the number, color and size of the production, once the profits were made, the company and the buyer were divided into two parts.

This is the core of the buying system.

< /p >

< p > before, although buyers already know the preferences of Taobao consumers, but because they only need to upload pictures, buyers do not think much about the supply chain, and inventory backlogs are also common.

< /p >

Less than p months later, the advantages of this sharing system are beginning to show. Buyers are motivated. They can not only find the latest fashions in Korea, but also reduce costs and control quality by looking for factory production.

< /p >

< p > slowly, there is competition between buyers and buyers, and this competition has gradually evolved into a competition between buyers and buyers.

Han Dai Yi house, a well-known buyer group system, was created by Zhao Yingguang.

< /p >

< p > strong > high-profile Zhao Yingguang < /strong > < /p >

P has always been the high-profile Zhao Yingguang.

Especially in recent years, facing the media, he has become accustomed to it.

He explained to me that in 2009, Han Du Yi house had just started and needed the founder to go out and let the brand have a certain reputation.

< /p >

< p > the change comes first from a conference - May 15, 2010, Guangzhou, Southern China.

< /p >

< p > "for a long time to see the industry giants, the second is to touch the electricity supplier industry temperature, three for a friend of the same spirit."

Zhao Yingguang, who was unknown, decided to buy a ticket. Whether it was 588 yuan or 988 yuan, he could not remember.

< /p >

Zhao Yingguang P sat in the last row with his participation card. This is the first time he has participated in such a forum, and he never even knows the meaning of "dry goods".

Throughout the morning, he listened carefully to the keynote speeches of Liu Qiangdong, Wang Juntao, Pu Sijie, Ye Haifeng and other bigwigs. There was some illusion of hot blood, but slowly there was a lot of complaints. The sharing of the big guys was often big and empty.

< /p >

< p > in fact, it was a gathering of big guys. Liu Qiangdong, Wang Juntao, Du Jiabin, Ye Haifeng and other industry giants went to Zhao Yingguang, and this was the first time Zhao Yingguang had approached them so closely.

< /p >

At P lunch, Zhao Yingguang heard a friend from the same table saying that Dai Yuefeng, founder of Yu Fang Fang, was absent and could not attend the interactive forum in the afternoon.

He thought, "I am the grass root seller in the grass roots. I know the demand of grass roots sellers and can give everyone the dry goods they want."

Zhao Yingguang find Liu Yongming, let him help recommend the founder of the network generation Xing Kong Yu.

< /p >

At that time, Xing Kong Yu did not believe Zhao Yingguang, but on the one hand, Liu Yongming endorsed him. On the other hand, he felt that even if Zhao Ying did not perform well, the other guests would be enough to calm the whole audience.

So Zhao Yingguang moved directly from the last row to the guest seat.

< /p >

< p > when Zhao Yingguang got the microphone, he upgraded the dry goods directly to "blood products" and mobilized the enthusiasm of the audience for a while.

< /p >

When he first came to power, P put forward the way of "using the bridge over the river", which became the focus of controversy in the business circle for a long time.

"The development speed of the electricity supplier company is too fast. There should be no emotional factors for the old employees. Once the speed of your growth is not up to speed, the bridge will be demolished at the first speed, so don't let him become a burden on your development."

The seemingly indifferent expression has to admit that it is responsible for fast growing enterprises.

< /p >

< p > thus, there is a "familiar" Zhao Yingguang and Han Du clothing house in the circle of business circles.

In fact, Zhao Yingguang always gets some "surprises" every time he feels something.

< /p >

< p > last year, Taobao's big sellers were besieged by malice, and Zhao Yingguang acted as a "justice envoy".

Employees complain about why Zhao Yingguang wants to muddy the water, and not such a high-profile response will not become a target of public criticism.

< /p >

P is a blessing in disguise.

Zhao Yingguang began to receive calls frequently, hoping that he could receive interviews with the major media as the victims of big sellers, including CCTV, China Youth Daily, southern weekend, Beijing TV station, and more than 100 media.

< /p >

< p > "this is an excellent promotional event."

With the coming of the media, Zhao Yingguang began to see the true portrayal of "misfortune and good fortune, and luck and misfortune".

< /p >

< p > strong > Open < a href= "http://www.91se91.com/pioneer/ > > Zhao Yingguang < /a > < /strong > /p >

< p > the founding team of Han Du Yi house takes an average shareholding structure, and the 6 partners have similar shares.

In this way, who has the final say in the face of problems? < /p >

The solution of P > Han Du Yi house is fast communication and mutual respect.

They have a QQ group. They will communicate with each other at the first time.

It is necessary for more than three directors to agree on major issues.

< /p >

< p > Han Du Yi house's dining room specially set aside a room, besides the business trip, six partners will eat together every day, half hour eats meal, 1.5 hours chatting, fast consultation company's big and small matters.

< /p >

< p > Zhao Yingguang is not strong, but reveals a little weak temperament.

Perhaps it is simplicity, patience, tolerance and humility that make him a necessary coordinating agent for the board of directors.

< /p >

< p > unlike other Taobao original brands, Zhao Yingguang's demand for professional managers is not strong.

From the very beginning, according to the requirements of professional managers, the six teams of different professional partners are responsible for each other.

< /p >

< p > Zhao Yingguang is used to letting go. He gives trust to his partners and employees.

Chen Xin, director of brand public relations of Han Du she's house, said frankly: "as long as it does not affect the life of Han Du Yi she, he is willing to let employees try."

< /p >

< p > Zhao Yingguang is willing to pay for trial and error costs. His reason is, "how do you know if you don't try?" < /p >

< p > as long as the general direction is right, Zhao Yingguang let the staff try and make mistakes.

According to the dual nature of things, if it is successful, it will be good for the company. If it fails, employees will grow up. Why not? /p

< p > Zhao Yingguang said that he was "not as smart as a chicken" but not a wise man. He thought that it is a long process from weak to strong, and waiting is necessary.

He chose himself as the standard, looking for someone who can burn himself, and willing to pay for trial and error.

< /p >

< p > although Zhao Yingguang has publicly expressed his desire to "bridge the bridge" in the forum, he only expressed an attitude. He hoped that employees could grow rapidly with the company.

In fact, the rate of resignation is a very low figure in Korea.

< /p >