Everyone Clearing Stock Inventory Labor Pains Revision Is To Lead The Wolf Into The Room.

The second revision of < p > a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107105" > fan guest /a > is low-key, but reveals its determination to move towards platform.

After a year of cleaning up inventory and adjusting the product line, everyone tried to restart the profit mechanism.

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< p > private brand and V+ platform gradually open up < /p >

< p > recently, every guest has changed his tone again.

The revised front page is composed of three parts: the left side is the product classification box, and the middle is the advertising map switching < /p >.

< p > because the layout of this home page is very similar to that of Tmall for a long time. Therefore, many consumers say that customers should be changed into Tmall, and for the industry, this change means that everyone will be determined to move towards platform.

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< p > "we are going to bring the wolf into the room". This is a description of the third party brand in May at the end of May.

The word "wolf" is because it is still unknown whether the planning will hurt everyone's own brand.

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Xu Xiaohui, vice president of P, said that the walking mode of "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107107" > private brand /a + + retail channel has been established, but it has become more and more clear recently.

In the past, the V+ and its third party platforms seem to be two relatively independent platforms, and the trend of convergence is more and more obvious.

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< p > "I support the platform of customers. On the one hand, they can meet the needs of users. On the other hand, they can realize the surplus traffic and make the best of both worlds."

"IT Friends" joint promoter Wang Penghui told reporters.

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< p > "the new page has no customer's own style", "not used to", "a bit messy"...

Similar user reviews are not uncommon on micro-blog.

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This year, since the beginning of this year, P has repeatedly expressed in public that customers will give out the category that can not be reached, and give high-quality resources to display space. In addition, they will cooperate with other enterprises in their superior category orders, and will also strengthen their cooperation with other personalized brands.

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P, which rarely participated in the price war of e-commerce platform, approached the "618" Jingdong mall celebration activities this year, and launched the most vigorous promotion since its foundation.

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In the first half of the year, P has been seen for many years in the industry. Its main activities are the Yangtze River Delta and the Pearl River Delta. These traditional clothing manufacturing industries are developed, and many small and beautiful clothing and footwear companies are born here.

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"P >" from 2011 to 2012 experience shows that customers in the past were closed systems, and customers could not do all kinds of products.

So in 2013, cooperation and openness are the primary strategies of all customers.

Chen said, "everyone's own brand has confidence and ability, and is not afraid of competition. If there is no ability, just behind closed doors, then it will not be killed by PK in its own station today, and it will be crushed by competition in the future."

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< p > nowadays, many competitive brands that have been similar to fans have become cooperative brands.

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< p > cut off the category which is not good at < /p >.

< p > at the same time of opening the third party platform, the category of products sold by customers has not decreased but increased, while the category of private brand has been reduced a lot, such as skin care products.

This seems to show that customers are becoming more clear about their strengths.

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This situation is hard to come by. < p > before that, customers went through a year to sort out the product line.

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At the end of last year, all customers experienced their own p promotion. The big promotion lasted for a long time, and the sales promotion was very impressive to the fans and fans in the industry.

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< p > although it is called promotion, it is more appropriate than "selling off".

In the event, there are 9 yuan sweaters, 19 yuan jeans and 100 yuan down coats.

A lot of clothes were soon stolen.

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During the activities of P, the orders per guest day exceeded 1 million orders, the average price was about 200 yuan, and the single day sales amounted to 200 million yuan.

At the same time, the backlog of pending orders has been close to millions.

Clearing activities have allowed customers to experience the worst logistics experience in history.

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< p > from the current route of all customers, we can see that the big promotion at that time is the preparation of all customers for combing the product line.

If we go further, we will find that the clearance activities of all customers actually run through the whole year of 2012, but only reached a peak at the end of the year.

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"P", which lasted for one year, basically solved the long-standing inventory problem of customers, and recovered more than ten billion yuan of funds.

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< p > > a href= "http://news.sjfzxm.com/" > inventory problem < /a > is the malady accumulated during the great leap forward.

Before 2012, everyone was ambitious, and clothes alone could no longer satisfy their ideas of expansion.

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Less than P, customers gradually add self-contained department stores and household products. Rice cookers, water cups, kitchen knives, mops and so on appear on the website.

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< p > this is, of course, a lost expression, so that once said that "2011 reached 10 billion, from 2012 to 30 billion, 5 years to 150 billion," the age of bold words, I later mentioned "actually sell mops", to show the irrational stage.

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< p > due to the expansion of commodities, customers are faced with the management crisis of supply chain repeatedly.

Many items are cancelled after the inventory is cleared.

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< p > nowadays, customers will not be convenient to self run category to open to the third party brand, but also by the third party brand express.

While enriching the category, it lightens its own burden.

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< p > on the other hand, customers are also strengthening their own advantages, such as VT, polo shirts, shirts and casual pants.

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< p > in July 18th, all guests joined hands with global music and independent illustrators to polish the chairmen, young artist Guo Hongyu and many other cross-border designers and cutting-edge musicians. They held a "VANCL LOVE ROCK rock and roll summer party" in Beijing's famous Live House Yu Gong mountain.

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At P, fans showed fans the latest trend of cross border cooperation costumes, sharing the trend design of VT and canvas shoes this season.

Because these products are of low quality and personalized ideas in design, they are very attractive to young people and even some tide makers.

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< p > "all customers are better controlled by category now. They have cut off the cut and left the essence in self-management."

Wang Penghui said.

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