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Wool Cold Clothing Is Expected To Become A New Winter Dress.

2013/10/5 19:34:00 24

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compared with the colorful colors of other seasons, the industry of "a href=" http://www.91se91.com/ "winter dress > /a" has always given people a stereotyped impression of monotonous, heavy and lack of beauty. People's demand for winter clothing seems to have been dominated by the function of cold prevention, while the fashionable and fashionable style seems to have been ignored by the winter clothing industry.

However, in recent years, consumers have put forward more and more detailed requirements for cold proof functional clothing. People should dress warmly and dress well.

woolen winter clothes become a new winter dress. The period is .

experts predict that < a href= "http://www.91se91.com/" > wool cold proof clothes < /a > is likely to become the third mainstream cold product after the first generation of cotton clothes and the second generation down jacket.

What are the advantages and disadvantages of wool winter clothes in the competition of winter clothing market? What are the prospects for future development?

according to the observation, the Chinese winter clothing market has several main characteristics: first, consumers have high requirements for the cold proof and warm keeping functions of the winter clothing; two, on this basis, consumers have begun to put forward higher requirements for the fashion of winter clothes, and people are eager for the new winter clothes that are "warm and beautiful". Three, because the price of winter clothing is generally high, consumers are also cautious about the choice of winter clothing, and the price is still an important yardstick in the market competition.

while the wool winter clothes will focus on the needs of the winter wear market.

balanced cold prevention function.

In terms of functionality, wool materials have a congenital advantage.

The wool cold proof clothing is a cold proof clothing made of natural wool and cashmere material as the inner core. It is more soft, light weight, smaller size, better thermal insulation, stronger resilience and higher air permeability than that of down garments and cotton clothes. This has laid a solid foundation for the functional protection of the third generation of cold proof products.

superior fashion plasticity.

In terms of fashion, woolen winter clothes, like cotton clothes and down garments, have the problem of weak design innovation and single style.

However, it is gratifying to note that the products of wool cold proof clothing are more suitable for innovation in design and research compared with the other two kinds, and the leading brands of domestic wool cold proof clothing are becoming more aware that fashion will become the focus of competition in the winter clothing market.

In the past, consumers and even enterprises themselves generally believed that the wool cold proof clothing was only a warm product, so long as it was warm enough, whether it was beautiful or not was not important.

however, with the improvement of brand awareness, brand builders have invested more and more energy and cost in design and research, and enterprises are working on researching fashionable wool garments based on high thermal insulation.

Take the leader of wool cold proof clothing as the example of the sheep boss. The company has made joint efforts with the colleges and universities through the cooperation with the colleges and universities, constantly improving the fashion of the wool cold proof clothing.

Let wool and cashmere products evolve from the favorite of the middle-aged and the elderly to the indispensable winter products in the wardrobe of young people. Of course, this confidence comes from the natural properties of wool materials.

because of the high fluffiness of down material, the down cut clothing is limited, and the style is basically finalized.

If you want to get rid of the oversized texture of the down jacket, you must reduce the eiderdown content.

Wool and cashmere are lighter and denser than feather down. At the same time, wool has the characteristics of high elasticity and high flexibility, which can better fit the curve of consumers.

the reverse of the price disadvantage.

From the price point of view, the price of wool cold proof clothing is slightly higher than that of down jacket and cotton clothing, which is a disadvantage of the wool cold proof clothing competition.

However, this trend is gradually improving. Chinese consumers are increasingly demanding on the beauty of clothing, the natural characteristics of materials and the functional requirements of warmth, which is accompanied by the improvement of people's consumption level and the change of consumption concept.

With its natural warmth and diversified styles, wool cold proof clothing is gradually upgrading its market share and brand influence in the winter clothing market.

Yulin leads the local wool anti cold clothing industry .

at present, China's < a href= "http://www.91se91.com/" > wool anti cold clothing < /a > production enterprises are mainly distributed in Shaanxi, Inner Mongolia, northeast and other places, and sales of Shaanxi Yulin wool cold proof clothing become the main component of the whole country.

Yulin itself has developed animal husbandry resources, and the wool weaving industry is also a leading industry in the urban animal husbandry.

with the development of wool weaving industry in recent years, the famous wool clothing brands such as Yang Lao, seven sheep and Monsel have emerged in Yulin. The tremendous influence of these leading enterprises and the local natural raw material advantages have contributed to the formation and growth of Yulin's wool cold clothing industry cluster.

A few days ago, Yulin was awarded the "China wool anti cold clothing famous city" by the China Textile Industry Federation. The wool cold proof clothing industry is more valued by the local government, and the cluster strength is bound to be more powerful. It has great significance and limitless possibility to promote the wool cold proof clothing to become the mainstream cold resistant product of the third generation.