Taobao Mall Pointed Out: Mobile Shopping Is The Future And Trend.

< p > in the GF mobile Internet forum, Taobao mall pointed out that mobile shopping is a trend in the future and will grow by more than 100% in the future.

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< p > Taobao mall believes that mobile shopping heavyweight companies are not many, just like entering a auditorium, 95% of seats are empty, there are many opportunities, but there will be many frustrations.

However, the development path of mobile shopping is different from that of the early PC. The big PC business is started from the platform, while mobile shopping is different, and there are not many platform models.

The gap between China mobile terminal and the US is only about 3 years, and the PC end gap is 6-7 years.

It is estimated that the three forces will win in the future: PC terminal providers, pure mobile new enterprises and traditional enterprises; mobile shopping will have an annual growth of more than 100%; mobile online shopping will exert force from life services and O2O fields; network sales will go from Taobao to the final bloom, and the three or four line user potential will be more developed. Social networking applications, information services and mobile e-commerce will achieve more integration and interoperability; the competition for mobile client applications will become more intense.

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< p > the data analyst of the world network business explored the trend of mobile shopping from the point of data analysis. First, the total number of users accessing Taobao wireless in 2012 exceeded 300 million, and the total number of Taobao Taobao subscribers reached 57 million, accounting for 19%.

Wireless Taobao Alipay turnover grew by 600% year-on-year.

The proportion of trading volume in the large Taobao increased by nearly 3 times: the virtual category is the dominant category of mobile Internet; the growth of wireless Taobao users in the border provinces is the largest; the three or four line city wireless Taobao users are rising rapidly, and the younger users gradually become the main force of wireless Taobao; second, in 2013, mobile Taobao "Metamorphosis": in May 2013, wireless Taobao launched the micro panning, which is a non independent mobile terminal shopping guide sharing SNS product. At present, the total number of users accessing micro channel is more than 60 million.

It also launched the "cousin program" to set up mother child accounts to help new users purchase and pay in wireless Taobao.

Although wireless Taobao is the largest company, the overall scale of mobile shopping is still very small, especially in the low volume of physical goods, and the mobile shopping market is uncertain.

The real mode of mobile Internet shopping has not yet been formed. Third, traditional enterprises "touch the net" and traffic is the king.

Retail enterprises usually use their own e-commerce platform or through mergers and acquisitions to "touch the net", but from the present point of view, there is basically no case that has been particularly successful.

The focus of competition strategy of retail enterprises is no longer the pursuit of the best or the strongest of single channels, but rather the efforts to achieve the high degree of synergy among different channels, and the integration of each other to provide consumers with the most comprehensive shopping environment.

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< p > in a word, mobile shopping is not simply moving from PC to mobile phone. The electricity supplier does not mean that the paction interface must be on the Internet, and mobile Internet can be used to build a better communication channel for users. It may be a good idea, and it is not necessarily necessary to replace one industry with another.

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