Brand Influence Helps Maintain Positive Fashion And Expand Sales

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< p > > a href= "http://www.91se91.com/news/index_h.asp" > Fashion < /a > group Limited by Share Ltd was founded in 1995. It is a famous brand group company which integrates research and development, marketing, information, logistics and production.

The company's leading brand JUZUI, "nine posture", was introduced from Italy and listed in China in 2000. In 2009, a more youthful brand "Yin Mo" was launched. It has always regarded R & D as the core and most important part of the industrial chain. It has set up a R & D center and established a long-term strategic partnership with the famous NALILOLY (Nattalie Lottie) design office in Paris, France, which has laid a solid foundation for the nine character brand to fully interpret the most fashionable and popular style in Europe.

The company owns women's brand JUZUI (nine posture), IMMOBILE (Yin Mo), men's wear brand ANZHENG (An Zheng) and so on three famous brands, the sales network spreads all over the country, opens more than 1000 stores in more than 110 big cities.

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"P", "nine posture" pursuing the perfect balance of fashion, refinement and practical aesthetics, is a classic of self-confidence, elegance and women.

Yin Mo is positioned as an independent, intelligent, high-end fashion woman brand with design inspiration.

In 2012, the security group realized retail sales of 2 billion 800 million yuan.

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< p > analysis < /p >

< p > this case shows that under the influence of the big environment < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the performance of the enterprise is declining, but the positive fashion focuses on clothing, brand operation, wins the market competitive advantage, and expands the clothing sales.

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"P", "an Zheng fashion" started from 6 sewing machines, and invested in the nine winter a target= "_blank" href= "http://www.91se91.com/" > leather "/a" fashion factory in Haining. It also bought a shop in leather city and began selling its own fur clothing.

Initially, the leather factory mainly modeled on big brands.

Which leather clothing sells well, the enterprise immediately mass production, this pattern has brought the very considerable profit for the leather factory.

But this is not a long story, and such a routine is facing a bottleneck.

At that time, the brand awareness had been formed in the market, especially for many women's clothing brands, which had sales of 23 million yuan a year.

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< p > in order to find the way to crack, Ann fashion sends people to France, Italy and the United States to explore the women's clothing market and look for new opportunities.

After returning, the company decided to abandon low level processing and make its own brand.

In 2000, women's brand "nine posture" came into being.

To make brand women's clothing, we need products all year round to ensure the renewal rate, novelty and seasonality of the products.

Clothing is an industry with a high rate of renewal. Once the shelves are in stock, production and marketing rates will fail.

Product R & D, brand operation, audience positioning, brand packaging are all very complex.

In the face of difficulties, the company finally stuck to it.

After this difficult period, the company ushered in a rapid growth.

After 2005, the brand became more and more interesting. < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > more and more feel, brand influence brought more and more sales.

In 2012, "an Zheng" men's wear came out.

An Zheng fashion will focus on the further development and expansion of the three major brands. Each brand will extend from women's clothing to men's wear, children's wear, home decoration products, etc., to form a series of high-end brand products that represent different concepts of the whole product line, so as to realize the collectivization operation of the brand.

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