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Orders Fell 20% In Winter, Clothing Companies Rose To Survive

2013/10/8 13:20:00 48

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the price of winter clothing has increased over the past year, but the days of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "are still tough. Chongqing Business Daily yesterday visited some shopping malls in the main city and found that the new clothing products in autumn and winter have been listed on the market. Compared with the same period last year, the price of winter clothing has increased by two or three. However, clothing companies say that profits are still shrinking due to large increases in raw material costs and labor costs. 
 it is understood that this year's autumn clothing began to appear in the early August, and the new winter dress began to be widely distributed from the end of September. At present, coats and down garments have appeared in the market. Although it has just been listed soon, autumn and winter clothing has begun to vigorously promote sales. Business Daily reporters yesterday in Guanyin Bridge Business District hundred hundred, new century and other shopping malls to see, the new listing of clothing are holding preferential activities, mostly in 6~8 fold. 
"P" a brand cabinet sales staff told the commercial newspaper reporters that the brand of autumn and winter clothing at present 40 percent off discount, "this is rare in the past." According to the sales staff, the general discount will be 8~9 at the beginning of autumn and winter. 
 the sports brand that has been subject to inventory pressure is also on sale at the autumn and winter. In Lining, Nike and other brand stores, the slogan "new 25% off" and "200 provinces 50" can be seen everywhere. Strong wave sports related person in charge said, under the influence of the big environment, many new products this year will be greatly reduced, and the discount has become the most normal sales promotion means of clothing. 
 from the price point of view, the business daily reporter learned that this year's < a href= "http://www.91se91.com/news/index_f.asp" > autumn dress < /a > prices are flat compared with last year, while winter wear prices have risen to a certain extent. It is reported that the price of raw materials such as feather and furs is the main factor for the rise in winter clothing prices. 
Jiang Daogang, sales manager of Chongqing's bunker down products factory, told Business Daily reporters that down coats were produced in reverse season. At the beginning of the year, the price was 350 yuan / kg of duck hair. In May, it was up to 500 yuan / kg. The processed content was 90% washed down. At the end of last year, it was 300 thousand ~40 yuan / ton, and in May it increased to 500 thousand ~60 ~60 yuan / ton. 
"P >" international and domestic fur prices have risen this year. So the price of the ordinary winter clothing has increased by about 20%, and the winter clothing with fox hair and mink hair has increased by about 30%. Garment manufacturer Ye Haiyan briefed the business daily reporter that although the price has gone up, the cost of raw materials and labor costs have also risen sharply, and the profit margins of enterprises are still being further compressed. 
 "the price of some fox fur collar has doubled." Cheng Qifei, executive vice president of the a target= "_blank" href= "http://www.91se91.com/" > dress > /a > Association, said that after many years of rising prices of raw materials, many of the garments had been directly omitted from the design. At the same time, the environment of the garment industry has not been significantly improved this year, and the orders in winter have dropped by about 20%.