Mail Marketing Skills Of Foreign Trade

In the foreign trade, because of the special status of mail possession, mail marketing has also become more and more valued by foreign trade people. Now, we need to pay attention to several issues in foreign trade e-mail marketing. P

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< p > 1. sending frequency is too frequent: using foreign trade mail management software to send e-mail is convenient and fast, and it makes a lot of noise, sending it one day.

But research shows that mail with the same content is 2-3 times a month.

Do not erroneously believe that the higher the frequency of sending, the more impressive the recipient will be.

Too frequent email bombing can only annoy people. If you send several identical emails a week, you will be blacklisted, so you will lose those potential customers forever. Your foreign trade mail, a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx", "marketing /a" plan, can only be a loss making call.

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< p > 2. no target positioning: maybe your email address is collected from the Internet, maybe bought from someone else, or something else.

After all, after getting these resources, whether they are their target audience or not, sending spam messages without distinction, such marketing will definitely not work.

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< p > 3. mail format confusion: Although e-mail has no uniform format, as a commercial letter, it should at least refer to the format of ordinary business letters, including the name of the addressee, the body of the message, the signature of the sender and other factors.

We can often see such an e-mail: our company is a XXX enterprise, quality and price concessions, welcome to buy.

Such an email is short enough, but it can be understood as a lack of respect for the recipient. If you receive such an email, will you buy the product of each other? < /p >

< p > 4. does not reply to the mail in time: one of the marks of evaluating the effectiveness of foreign trade mail marketing is customer response rate.

It can be imagined that a potential customer sent you an inquiry about < a href= "http://cailiao.sjfzxm.com/ > Product < /a >. It must be waiting eagerly for an echo. If he has not waited for two days, he will not be patient enough to wait for it. He may have become your competitor's customer long ago.

Let your foreign mail management software manage your own mail, send it in time, and reply in time.

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< p > 5. to the active letter customers to raise the price: open the inbox, found that there is a customer's order letter, if you think the customer is selected your product, you can ask for a high price, then you are wrong.

Because in the open market of the Internet, there are always many suppliers of similar products. Generally speaking, customers will send the same a href= "http://www.91se91.com/news/index_f.asp" to more than one manufacturer at the same time, asking letter "/a", which will compare the performance and price of each product. If your quotation is high, you will definitely not win this customer.

Compared with face-to-face quotations, the quotation through foreign trade mail is quite passive, the email sent can not be changed, and the price situation of competitors can not be detected. It is even more impossible for you to see the response of customers to make flexible quotations.

Therefore, to provide customers with the best quality products and the lowest price is the only magic weapon for success.

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