German Outdoor Sportswear Market Shrinks Profits Of Australian Outdoor Apparel Retailers

< p > > according to a report on "a href=" http://www.91se91.com/news/index_c.asp "outdoor clothing < /a" issued by the German BBE market company in Germany, "Monitor Outdoor 2013" shows that the German outdoor sportswear market, which has been growing in two digits over the past 10 years, has been shrinking since 2011. The total value of the outdoor sports wear market in Germany (2012) is only 928 million euros, compared with 2010, the figure is reduced by 4.5%.

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< p > it is reported that the average amount of a href= "http://www.91se91.com/news/index_c.asp" > sportswear "/a" per person spent in Germany outdoors is 21.40 euros, which has been reduced by 21.90 euros compared with that in 2010, which is the main reason for the shrinking of the market. However, a large number of famous stores are being opened up continuously, and the cheap sale of the Internet has led to excessive demand, and the market is full now, which should be an important factor in causing the market to shrink.

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< p > although outdoor sporting goods stores still occupy 53% high proportion in the market, there are few shops that still have growing revenue. Among them, Globetrotter is a few exceptions. According to Thomas Lipke, one of the 4 general managers of the company, the revenue growth rate of the company in 2011 is still 10%, but the growth in this year (2013) will be reduced to 2% to 4%.

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< p > > a href= "http://www.91se91.com/news/index_p.asp" > Australia < /a > Top year outdoor clothing and equipment retailer Kathmandu (Kathmandu Holdings)'s annual profit jumped 27%.

The company gained a net profit of 44 million 200 thousand New Zealand dollar (about 39 million 790 thousand Australian dollars) in the year ended June, much higher than the 3490 new currency in the previous fiscal year, mainly due to strong sales growth and low cost expenditure.

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< p > the New Zealand and Australian listed companies have opened 16 new stores in the past fiscal year, pushing the annual sales volume to 384 million new currencies, increasing by 10.6% annually.

Under the same exchange rate, sales increased by 5.6% over the same period.

Its gross margin growth rate remained relatively stable, at 63%.

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P Peter, chief executive officer of Kathmandu, said the company has cut operating costs by 30 basis points.

He said: "we will also reduce operating costs as a company's priority, and we are confident that the company will further improve its efficiency."

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