Experience Sharing Of Women'S Package Brand Joining "Kasima Lion"

< p > many large bags and leather goods Brand Company set up brand counters in large and high level shopping malls. The price of products is so expensive that they are often deterred by the beauty of their products, while some stalls are cheap and rough in quality, and the quality of products is not guaranteed.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > kasima /a > (Kawashima) fashion women's brand. With 12 years of industry experience, the franchisee should pay attention to the following five aspects when choosing women's brand.

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< p > < strong > 1. The culture, strength and background of Brand Company < /strong > /p >

< p > before joining the women's brand, we should first understand the company's culture, financial strength, number of stores, and the survival rate of franchisees, and see the size and market operation ability of the Brand Company, as well as its support and service in the later stage.

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< p > now many a href= "http://www.91se91.com/news/index_c.asp" > women's bag brand < /a > all the year round join in business invitation, advertising and flying all over the sky, less than 30% of the shops that survive a year, which is a loss to Brand Company and franchisees.

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< p > a lot of franchisees think that making a big name or famous brand will make money. In fact, it is not necessarily the only thing that suits oneself is the best.

The threshold of well-known brands and the burden of late capital operation are very large. It is very difficult for ordinary franchisees to guarantee the normal operation turnover of stores.

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< p > selecting brands is just like choosing objects.

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< p > < strong > two, initial supply and later support < /strong > < /p >

< p > when inspecting the Brand Company, we should consider whether it can provide the franchisee with the best selling products, whether they can pick up the goods from the company's free election, see its market operation ability and channel planning, and the strong Brand Company will be responsible for the franchisees in the end. Not only will they provide the store's image design, shelf equipment, opening up supervision and support, but also the specialized operation supervision department will directly connect with the franchisees, help the franchisees to pick and distribute goods in different seasons, support the exchange of goods, and provide constructive suggestions for the operation of the shops.

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< p > in addition, it is a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > Company's subsequent product development level and capability.

At present, many so-called bag and bag leather Brand Company developers in China are not very successful in their professional level and creative ability. They do not have their own creative ideas. They only have the stereotype of hard copy and even imitate the styles and styles of international famous brands. What is even more fatal is that most of China's luggage and bag leather brand companies are not self owned factories, and have no own design team. The subsequent product development can not keep up with the sales demand. At the same time, they often suffer from insufficient fund strength and small quantity of products. The cooperative factories do not cooperate with the production, resulting in the new products not keeping pace with the market, and they have a fatal impact on the sales performance of the franchise stores, so it is difficult to avoid the vicious circle.

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< p > < strong > three, choose channel management mode < /strong > < /p >

< p > good operation mode must provide long-term market share for franchisees, help franchisees own their market share and market area, and ensure that shops can survive in fierce market competition and expand to multiple outlets.

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< p > many of the first venture franchisees were initially bewildered by the preferential policies of some brands, and at the expense of a time, they did not make money after opening a luggage and leather goods store.

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< p > why? For example, it often appears that "no franchise fee, zero risk" seems pretty good, but it is not optimistic from a market perspective, because a specific consumer group in a region always has a base. If the cake is cut by many people, it will inevitably reduce the single component. Without any threshold, Brand Company will allow many non qualified franchisees to take part in it. In the same area, the franchisee can not enjoy regional protection in the same area, so the loss will eventually be borne by the franchisee himself.

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< p > < strong > four, adequate preparation, reasonable planning and careful operation < /strong > < /p >

< p > nowadays, there are many entrepreneurs entering the luggage and leather goods industry, and the competition between them is becoming larger and larger.

If you want to get a better development in the luggage and leather goods industry, you should make adequate preparations, reasonable planning and careful operation according to the actual situation of the location of the store.

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< p > there are quite a lot of bags and leather stores in the market. If customers want to enter your bags and leather stores, the shopkeepers have to make some special features.

A fashionable women's bag shop is like a person's characteristics. The bag shop has no characteristics, so it becomes tasteless and attractive.

Have you noticed that although the goods displayed in the fashionable women's bags store are the same, but if the services are different, the value of the products will be different. This is the key to play the characteristics of the franchised stores.

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< p > at the same time, franchisees need to bear all kinds of pressures in the process of starting an undertaking. Only by holding these pressures can franchisees really grow up.

After understanding these things, in the process of opening the luggage and leather stores, we will combine these theories with the actual situation and apply them flexibly, so that the franchisees will surely greatly improve the winning rate of the leather goods franchised stores.

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< p > < strong > five, brand service and inventory management < /strong > < /p >

< p > nowadays, consumers are not only buying products themselves, but also brands and services.

Entrepreneurs in the management of franchisees, there is no shortage of goods at the same time, there can be no backlog.

This requires every franchisee to master the selling point of the product itself, as well as the needs of consumers.

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