Women's Clothing Brand Doubled In Nanjing Department Store In October
In the autumn of October, many shopping malls in Nanjing have changed their faces after years of rare adjustment. They have changed their faces not only between floors and floors, but also on the average of 50 new brand counters.
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After P's new debut, one obvious change is that the women in the shopping mall are thicker.
An industry insider said, however, the effect of this "gorgeous turn" is obvious. In the past golden week, the unit price of shopping malls increased significantly, with the largest increase of nearly 40%.
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< p > < strong > shopping mall deducts "woman I biggest" < /strong > < /p >.
< p > > one level changes to two levels, and the brand "out of thin air" has fifty or sixty more.
During the golden week shopping in Xinjiekou, many people have found a new "business circle phenomenon": < a href= "http://www.91se91.com/news/index_f.asp" > women's wear < /a > counters, almost double the amount before.
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< p > "the focus of this year's shopping malls is women's clothing."
In the central shopping mall, the head of the planning department said that the great change before the National Day moved the original a href= "http://www.91se91.com/news/index_f.asp" less than 2 and 3 floors to the 5 floor, and the 2 floor of the vacant building, the new 55 brands of women's wear and 12 accessories brands were introduced into the 5 floor.
That is to say, from the number of brands, women wear / accessories are nearly 70 more than original ones; from the operating area, women wear a whole lot.
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< p > reporter learned that in the same period of adjustment, the new hundred women's clothing counters had the same scene.
"Women's clothing now occupies 2 floors, 3 floors and 5 floors," a href= "http://www.91se91.com/news/index_f.asp" > boutique women's wear > /a "," Chinese ladies' wear shopping malls add a total of 46 brands, and fewer women's clothing also has a new brand to enter. "
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< p > what is interesting is that the sales of various stores in the "eleven" period coincided with the theme of "women's biggest" at the moment.
"Women's clothing sales accounted for 20% of the total, in the golden week sales of single products ranked the forefront."
Central shopping center official told reporters.
In the new hundred, the head of the shopping mall even joked, "the ghosts of Nanjing should be better with themselves."
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< p > "during the national day, there is also an interesting phenomenon in Nanjing's shopping. Women's clothing, women's bags, women's shoes and cosmetics are selling well, but there are not many bright spots in the sale of men's related goods."
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< p > < strong > adjustment effect: the maximum increase of passenger price is nearly 40%. < /strong > < /p >
< p > it is appropriate to describe this big adjustment with the most popular network language, "big stalls".
"To adjust the largest women's clothing as an example, the quality of many, exclusive, and many tide cards, objectively improving the business level of shopping malls."
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< p > reporters learned from the central shopping mall that under the influence of multiple factors such as the new brand women's clothes entering the cabinet and the listing of the autumn market, the average customer price of the shopping mall was close to 1000 yuan during the "eleven" period, which rose by nearly 40% compared with the same period last year.
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< p > "data analysis shows that the acceptance of the medium and high grade brands is good, especially for the female consumers who are willing to take up clothing items with a slightly higher price but better quality."
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< p > Nanjing new hundred relevant person in charge said that there were ECACA, COMICO, MO&CO, TOUCH and so on in the more than 50 women's garments introduced in this adjustment, which were labeled with "quality", "exclusive" or "fashion" labels.
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< p > the department store has not yet finished the floor adjustment this year.
Jinling Evening News reporter learned that in addition to the newly adjusted Nanjing new hundred, central shopping malls, ocean department stores, Taiping shopping malls, Wanda Department stores and other businesses also have plans to upgrade the women's clothing brand on the top floor of the shopping mall.
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