Aokang Has Explored A New Interactive Marketing Model

Through the introduction of somatosensory technology, the traditional shopping malls with offline transactions as the main mode are innovating the shopping experience, and realizing the combination of online and offline sales mode.

Aokang is a traditional seller shoes In the common sales mode of enterprises, customers usually need to try on shoes directly to see if they are suitable, but it is sometimes inconvenient for many consumers to take off and put on shoes repeatedly. By introducing somatosensory technology, Aokang has explored a new interactive marketing model.

Since the middle of September this year, Aokang Shoes has invested "foot shape measuring instrument", "3D body image matching system", "body advertising machine" and other intelligent devices in its experience hall and flagship store. Through these devices, customers can get a different shopping experience from the past.

When customers walk into the store of Aokang, they can first test their feet and gait through the "foot meter" and "gait analyzer". Then, according to the suggestions of the evaluation data, choose the shoes suitable for you to try on in the "3D body image matching system". It only takes 2 seconds to try on a pair of shoes, and it is very convenient not to take off and put on shoes repeatedly as before.

In addition, the "3D body image matching system" can also try on shoes clothes , bags, etc Clothes & Accessories So that consumers can see the matching effect of shoes and clothing at a glance, and do not have to worry about the matching effect of shoes with the original clothing If they don't match, they will feel more secure when buying.

Coincidentally, the traditional shopping malls are also realizing the combination of online and offline sales mode through such somatosensory technology. Xuzhou Saint Laurent Plaza, which opened on October 7, will combine e-commerce with traditional business models by introducing somatosensory technology.

Through the trial wearing function of clothing, bags, shoes, etc. provided by the "3D somatosensory image matching system", consumers can directly place orders for the clothes matched in front of the somatosensory equipment, and the e-commerce platform will deliver them.

It is reported that Saint Laurent Plaza and Aokang Shoes have both adopted the body feeling solution of new rhythm intelligent technology.

Chen Yongjie, general manager of New Rhythm Intelligent Technology, believes that China's online shopping market has gradually entered a mature period, and the transformation and integration of traditional commerce into e-commerce is the trend of the times. Only by seizing the market opportunity and exploring the business model of combining online and offline, can traditional commerce make itself invincible.