Lane Crawford Shanghai Flagship Store Opens In Costumes

< p > famous luxury department store Lane Crawford (link Crawford) Shanghai flagship store opens to provide consumers with a luxury fashion and lifestyle terminal in Shanghai.

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< p > this store is located in Shanghai Times Square, 99 Huaihai Middle Road, with an area of 150000 square feet (about 14000 square meters), with a total of four floors.

The flagship store will bring together more than 500 international brands, including a href= "http://www.91se91.com/news/index_f.asp", women's wear, /a, beauty, jewelry, men's clothing and lifestyle. This is also the richest international luxury and designer brand portfolio in China.

The flagship store has an investment of about four hundred million yuan. It is the eighth store of LCF in Greater China and the largest store by far.

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"P," said Andrew Keith, President of Lac Crawford, "LK is committed to investing in the future market to create the future of the global retail market.

Global retail leadership is now coming from China, and Chinese customers are at the forefront of fashion.

We are committed to creating the ultimate luxury fashion and lifestyle end station -- providing the most luxurious brand choices in creative and highly visualized space and providing world-class services to customers, an unprecedented scale in Shanghai.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Shanghai flagship store < /a > is designed by lac Carver in collaboration with Yabu, Pushelberg, an internationally renowned architectural firm.

Yabu Pushelberg collaborated with Lian Ford to design four stores.

The flagship store in Shanghai has adopted the modern gallery design method, enabling the whole store to have a dynamic, inspiring and changing overall environment.

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< p > Mr. Keith said that the unique product collection of Lac Crawford was selected by 85 purchasing experts based on their personal understanding of Chinese consumers and the close relationship with global brand partners.

L'carver's featured brands include international designer brands, such as Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, a new generation of designer brands, such as Alexander Wang and Sacai; contemporary designers series, such as Alice & Wang; and new introduction into China.

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"When we opened our first store in Beijing, we introduced the first more than 300 international brands to the Chinese market," continued Mr. P Keith.

In Shanghai, we will build a new level on the basis of the original and enhance innovation through upgrading the personalized service which is unprecedented in the Chinese market. "

The flagship store in Shanghai has an area of more than 20000 square feet (about 1800 square meters) of space for beauty, fashion and lifestyle personalized service areas.

65 personal image consultants and concierge staff will create unique and personalized shopping experiences for customers in these luxury and private service areas.

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Besides P, there are about 3000 square feet (about 278 square meters), which is a special space called The Hub, which shows creative works.

The Hub aims to support their growth and development by displaying new designers and artists in the store center.

Mr. Keith said: "we are very excited about creativity from China. We hope that we can help new talent to reach a wider audience while providing them with a platform for creation and cooperation."

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Lane Crawford < /a > has purchased Helen, Lee, Ms Min and Chictopia three Chinese fashion designer brand ladies wear series.

These brands are displayed and sold on The Hub and ladies' floor.

Lian Carver's fashion director is providing guidance for the three designers on how to build the company and eventually expand to the international market.

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< p > Mr. Keith concluded that "lac Crawford has a long history in China, especially in Shanghai.

Since Lian Kai Fu opened the first store in Nanjing West Road in 1872, Shanghai has become an important part of our tradition. We are excited to go back to the heart of Shanghai again.

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"P >" Lian Kai Fu "invited to international famous brand Emilio Pucci, Proenza Schouler, 3.1 Phillip Lim, Jason Wu, Diane Von Furstenberg and each of them specially designed a T-shirt to show their eyes of Shanghai through design.

This special series will be sold at LCF shop and its online store. The adult style is priced at 550 yuan and the children's wear is RMB 350 yuan.

The proceeds from HK $1 million deducting costs will be donated to UNICEF in China to improve the lives of vulnerable children.

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